Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Wajahat Alam Gul

Wajahat Alam Gul

Islamabad

Summary

An electrical/ telecom engineer with 20+ years of extensive experience in Technical Sales and Marketing, specializing in technical sales initiatives & management, specifically test & measurement equipment. Committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.

Overview

30
30
years of professional experience

Work History

Director of Sales and Marketing

STRATUM PVT. LTD.
03.2021 - Current
  • Setting up of Test & Measurement business, for Stratum Pvt. Ltd.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
  • Setting up technical sales and support team.
  • Implement and manages sales forecasting, planning, and budgeting processes. Established high levels of quality, accuracy, and process consistency in planning, forecasting.
  • Provide feedback to the management, on implementing sales objectives and activities that appropriately reflect the company’s business goals.
  • Bringing new principals onboard and establish a profitable and professional relationship with the principals, to achieve quotas and marketing activities, following laid down plans, quarterly and yearly.
  • Successfully negotiated and signed contract with Keysight Technologies for marketing and selling of Nemo Wireless Network Solutions in Pakistan.

Sales & Marketing Manager

MOTABAQAH Trading Co.
03.2019 - 02.2021
  • Managing sales of legacy test and measurement solutions including electronics, RF/MW and mobile network testing products and solutions in Saudi Arabia, Bahrain and Pakistan
  • Leading a sales and support team, in a wide range of sales and marketing activities, including presentations, marketing, advertising, sales promotions, training.
  • Create and maintain long-term relationships with different customers including Defense, Telecom and Education & R&D, at various levels.
  • Develop, implement, and track comprehensive business plans with the company management to increase revenue and profit.
  • Implement and manages sales forecasting, planning, and budgeting processes. Established high levels of quality, accuracy, and process consistency in planning, forecasting.
  • Provide feedback to the management, on implementing sales objectives and activities that appropriately reflect the company’s business goals.
  • Leading the sales and support team to penetrate all key accounts in the covered region, against reputed competitors.
  • Management of relationship with the keys principals, including Keysight technologies, to achieve quotas and marketing activities, following laid down plans, quarterly and yearly.


Sales & Marketing Manager

Rohde & Schwarz Saudi Arabia Ltd.
08.2016 - 02.2019
  • Managing sales of R&S test solutions including electronics, RF/MW and mobile network testing products and solutions in the Saudi Arabian market.
  • Present the company to the customers in a wide range of sales-oriented activities, including presentations, marketing, advertising, sales promotions, training.
  • Create long-term relationships with customers at various levels.
  • Collaborate with regional management to develop, implement and monitor comprehensive business strategies aimed at increasing sales and profitability.
  • Implement and manage sales forecasting, planning, and budgeting processes. Established high levels of quality, accuracy, and process consistency in planning, forecasting.
  • Provide feedback to the local and regional management, on implementing sales objectives and activities that appropriately reflect the company’s business goals.
  • Successfully penetrate all key accounts in the Saudi market pitching against established competitors.
  • Work closely with the purchasing & logistics departments for timely delivery of orders and invoicing to achieve company's goals.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Negotiating distribution contracts with local partners to sell the R&S test and measurement solutions in the Saudi market.


Sales & Marketing Manager

MODERN MEDIA SYSTEMS
07.2012 - 07.2016
  • Managing sales of test & measurement, RF/MW Surveillance, monitoring products and solutions in the Saudi Arabian market.
  • Present the company to the customers in a wide range of sales-oriented activities, including presentations, marketing, advertising, sales promotions, training.
  • Create long-term relationships with customers.
  • Develop, implement, and track comprehensive business plans with a team of sales engineers to increase revenue and profit.
  • Implement and manages sales forecasting, planning, and budgeting processes. Established high levels of quality, accuracy, and process consistency in planning, forecasting.
  • Provide leadership to the sales team and counsel to the senior management, in implementing sales organization objectives that appropriately reflect the firm’s business goals.
  • Responsible for equitably assigning sales force quotas and ensuring the firm’s financial objectives are optimally allocated to all sales engineers.
  • Accountable for the timely assignment of all sales organization objectives.
  • Allocate resources for training of sales & support team.
  • Achieve sales quota goals by calling on key customers with the sales team
  • Recognize potential problems (including poor sales performance) and take timely, effective corrective action.
  • Work closely with the suppliers to achieve their sales targets and implement their business plans for the Saudi market.
  • Work closely with the purchasing & logistics departments for timely delivery of orders and invoicing to achieve company's goals.
  • Make T&M Division portfolio comprehensive by negotiating distribution contracts with Electronics T&M reputable manufacturers.

Senior Field Engineer – Sales

MODERN MEDIA SYSTEMS
05.2006 - 06.2012
  • Sales of Test & Measurement products & solutions to a broad range of customers.
  • Complete proposals/ quotations preparation, presentation to the customer and negotiations. Working with different suppliers for obtaining quotations, and also liaising for customer training needs.
  • Independent Customer’s problem solving, and coordinating with different divisions of equipment manufacturers, for this purpose.
  • Presentations and products demonstrations to the customers
  • Build strong network within Telecom, Military, Education and IT sectors on management levels.
  • Help in setting the division Sales & Services Strategies and Business Plans.
  • Design marketing campaigns for new products.
  • Analyze Market and competitions, and define approach to compete with high QoS products.
  • Achieve principals’ half-year and annual quotas, such as Agilent Technologies, SAT Corporation, Sunrise Telecom.

Field Engineer (Sales) Eastern Region

MODERN MEDIA SYSTEMS
06.2004 - 04.2006
  • Sales of test & measurement equipment to major accounts in oil & gas, education and defense.
  • Products presentation and demo including Oscilloscopes, Spectrum analyzers, signal generators, DMM, LCR meters.
  • Help customers with presales configurations of test equipment.
  • Telecommunications test & measurement applications
  • Liaison with different Agilent Support divisions.
  • Organizing marketing activities e.g. Demos and Seminars
  • Presentation of new products from various principals


Field Engineer (Sales) Central Region

MODERN MEDIA SYSTEMS
06.2000 - 05.2004
  • Sales of test & measurement equipment to major accounts in Telecom, education and R&D.
  • Products presentation and demo including Oscilloscopes, Spectrum analyzers, signal generators, DMM, LCR meters.
  • Help customers with presales configurations of test equipment.
  • Telecommunications test & measurement applications
  • Liaison with different Agilent Support divisions.
  • Organising marketing activities e.g. Demos and Seminars
  • Presentation of new products from Agilent and other principals

Field Engineer (Sales & Applications)

MUSHKO ELECTRONICS (PVT) LTD
12.1997 - 05.2000
  • Sales of test & measurement equipment to major accounts in defense and R&D.
  • Help customers with presales configurations of test equipment.
  • Presentations on products & solutions in test & measurement.
  • Liaison with different Agilent Support divisions.
  • Organising marketing activities e.g. Demos and Seminars
  • The range of products includes Agilent Test equipment for Telecommunications and general purpose test equipment, Polar Instruments U.K. (Board Test Systems)
  • Sales of most of the product lines to different customer bases in Pakistan including Defense & Aviation, Educational Institutes and Research labs in Pakistan.
  • Major deals with defence organisations for RF & MW test solutions.
  • Sale of Agilent Antenna Measurement Solution to a defense organisation.
  • Rendered customer training on HP Spectrum Analyzers
  • Rendered customer training on Polar PCB fault Locators.
  • Rendered Customer training on Agilent EMC analyzer & EMC measurements.

I&M Engineer

PAK DATACOM LTD.
10.1995 - 12.1997
  • Installation and commissioning of VSAT links for voice, fax and data communications. (SCPC links)
  • Monitoring and maintenance of VSAT links., at the Hub.
  • Daily reporting of VSAT links health, Faults and rectification reports.
  • Enhanced product performance by conducting thorough failure analysis and recommending improvements.
  • Improved client satisfaction with detailed progress reports and proactive communication during project execution phases.
  • Reduced downtime during system upgrades with thorough planning and implementation of new hardware across company networks.

Education

Post Graduate Program - Digital Marketing

Purdue University
01.2022

B.Sc. - Electrical Engg. (Telecom Group)

N.W.F.P University of Engg. & Tech.
01.1995

Skills

  • Presentation Skills - Expert - More than 15 years - 1 month or less
  • Negotiation Skills - Expert - More than 20 years - 1 month or less
  • Market Analysis - Expert - More than 20 years - 1 month or less
  • Events Sponsorship - Expert - More than 10 years - 3 months or less
  • Analytical Skills - Expert - More than 15 years - 1 month or less
  • Computer Literate - Expert - More than 20 years - 1 month or less

Languages

English
Bilingual or Proficient (C2)
Urdu
Bilingual or Proficient (C2)
Arabic
Elementary (A2)

Timeline

Director of Sales and Marketing

STRATUM PVT. LTD.
03.2021 - Current

Sales & Marketing Manager

MOTABAQAH Trading Co.
03.2019 - 02.2021

Sales & Marketing Manager

Rohde & Schwarz Saudi Arabia Ltd.
08.2016 - 02.2019

Sales & Marketing Manager

MODERN MEDIA SYSTEMS
07.2012 - 07.2016

Senior Field Engineer – Sales

MODERN MEDIA SYSTEMS
05.2006 - 06.2012

Field Engineer (Sales) Eastern Region

MODERN MEDIA SYSTEMS
06.2004 - 04.2006

Field Engineer (Sales) Central Region

MODERN MEDIA SYSTEMS
06.2000 - 05.2004

Field Engineer (Sales & Applications)

MUSHKO ELECTRONICS (PVT) LTD
12.1997 - 05.2000

I&M Engineer

PAK DATACOM LTD.
10.1995 - 12.1997

Post Graduate Program - Digital Marketing

Purdue University

B.Sc. - Electrical Engg. (Telecom Group)

N.W.F.P University of Engg. & Tech.

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Wajahat Alam Gul