Summary
Overview
Work History
Education
Skills
Certification
Languages
Expertise Skills
Timeline
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Uzma Iqbal

Peshawar,KP

Summary

Results-driven Marketing & Merchandising professional with 10+ years of experience in textile and e-commerce sectors. Skilled in private label development, Amazon/Shopify operations, and international marketing. Strong track record in leading cross-functional teams, boosting revenue, and building client relationships.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Deputy Merchandising & Assistant Marketing Manager

Fashion Knit Industries
12.2013 - Current
  • Assisted global marketing campaigns, attended Heimtextil & HOMETEX fairs.
  • Achieved 42% revenue growth by launching new seasonal products.
  • Managed production and delivery of 20M+ units; ensured buyer compliance (EU clients). Improved quality pass rate from 78% to 87%.
  • Handled costing, pricing, and vendor negotiations.
  • Managed product branding, advertising for the awareness, trade shows like as fairs, and digital marketing initiatives.
  • Monitored marketing performance results to optimize the buyer's queries effectiveness to grow the sales as achieved sales revenue by 42% from last year.
  • Built and maintained relationships with key clients as visited the big clients in Netherlands, & Germany, agencies, and vendors to enhance the products.
  • Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.

E-Commerce Project Lead / Consultant

Fashion Knit Industries
01.2023 - Current
  • Launched 3 private-label brands on Amazon & Shopify.
  • Managed listings, inventory, FBA/FBM logistics, and sales analytics.
  • Consulted for US-based startup 'Homeware' and Malaysia-based 'Masaki.'
  • Built and managed TikTok & eBay stores; sourced 100+ winning products.

Lecturer (Part-Time)

Raunaq-e-Islam Girls College
01.2011 - 01.2013
  • Taught Accounting, Management, and Statistics with 100% pass rate.
  • Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.

Coordinator & Marketing Specialist

ECMT
06.2011 - 12.2012
  • Managed operations, marketing campaigns, and events.
  • Increased program awareness and enrollment via digital platforms.
  • Entered data, generated reports, and produced tracking documents.

Education

MBA - Business Management

University of Karachi
Karachi
01.2014

B.Com - Commerce

Govt. Commerce & Economics College
Karachi
01.2009

Skills

  • Ecommerce
  • Brand Development
  • Social Media Marketing
  • Crypto & Forex Trading
  • Buyer & Vendor Management
  • Public Speaking
  • Teamwork & Collaboration
  • Project Management

Certification

  • Digital Marketing
  • TikTok Ecommerce Store
  • The Bull Trading
  • Excel, Canva, Meta Ads Manager

Languages

English
Advanced (C1)
Urdu
Bilingual or Proficient (C2)
German
Beginner (A1)

Expertise Skills

  • Ecommerce
  • Brand Development
  • Social Media Marketing
  • Crypto & Forex Trading
  • Buyer & Vendor Management
  • Public Speaking
  • Teamwork & Collaboration
  • Project Management

Timeline

E-Commerce Project Lead / Consultant

Fashion Knit Industries
01.2023 - Current

Deputy Merchandising & Assistant Marketing Manager

Fashion Knit Industries
12.2013 - Current

Coordinator & Marketing Specialist

ECMT
06.2011 - 12.2012

Lecturer (Part-Time)

Raunaq-e-Islam Girls College
01.2011 - 01.2013

MBA - Business Management

University of Karachi

B.Com - Commerce

Govt. Commerce & Economics College

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Uzma Iqbal