MS Office
Uzair Mateen
Digital Marketer
Lahore
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude and hands on experience of managing digital presence of brands across different platforms. Willingness to take on added responsibilities to meet team goals.
Overview
2
2
years of professional experience
8
8
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Associate Manager Digital & User Experience
Adcom Leo Burnett
04.2022 - Current
- Made content calendars for social media posting and handled social media accounts for multiple brands like LUMS, Metro Cash & Carry, Hyundai, Whistlez and Opa.
- Devised social media strategies for digital amplification of several campaigns.
- Monitored performance of social media campaigns and made analytics reports to evaluate performance of creatives and avoid creative fatigue.
- Published ads on social media channels to increase awareness of the brand.
- Ran campaigns on Meta, Google & Youtube with content optimization.
- Directed seeders activity for propagating digital campaigns and crisis management.
- Formulated media plans with effective budgeting to maximize the ROI.
- Managed community across all platforms for multiple brands and initiated social listening activities to enhance consumer experience.
Marketing Officer
Akhuwat
07.2021 - 02.2022
- Assisted in formulating ATL and BTL marketing plan for different campaigns to raise awareness among general public
- Tracked the performance of different campaigns based on reach, impressions and engagement
- Handled and designed posts for Akhuwat Clothesbank social media accounts.
Marketing Executive
Bearplex
01.2020 - 01.2021
- Handled social media accounts of the company on various platforms
- Built strategies to market the software of the company on different platforms
Education
Bachelor of Business Administration (Honors) - Marketing and Finance
Lahore School of Economics
Lahore Pakistan 09.2017 - 05.2021
Intermediate -
Government College University
05.2014 - 05.2016
O level -
American Lycetuff School
06.2012 - 06.2014
Skills
Social Media Management
undefinedAdditional Information
Crave Munch Love / Opa Fries
- Led the shoot of digital content for the campaign
- Formulated a content plan for all digital platform
Father’s Day Campaign / Diamond Paints
- Drafted PR & Influencer plan for the campaign
- Planned user generated content on social media for the campaign to boost engagement
Testimonial Shoot of students of Akhuwat University
- Planned a testimonial shoot of students who belonged to KPK
- Designed communication and social media strategy of testimonials to attract donors.
Software
Canva
Meta Business Suite
Creator Studio
Certification
Fundamentals of Digital Marketing
Timeline
Fundamentals of Digital Marketing
02-2023
Associate Manager Digital & User Experience
Adcom Leo Burnett
04.2022 - Current
Marketing Officer
Akhuwat
07.2021 - 02.2022
Marketing Executive
Bearplex
01.2020 - 01.2021
Bachelor of Business Administration (Honors) - Marketing and Finance
Lahore School of Economics
09.2017 - 05.2021
Intermediate -
Government College University
05.2014 - 05.2016
O level -
American Lycetuff School
06.2012 - 06.2014
Similar Profiles
Abhinav JasraAbhinav Jasra
Sr. Brand Services Associate at Leo BurnettSr. Brand Services Associate at Leo Burnett
Michele GoodMichele Good
VP, Group Account Director at Leo Burnett Detroit (Publicis Groupe)VP, Group Account Director at Leo Burnett Detroit (Publicis Groupe)
Alex SingletonAlex Singleton
Senior Strategist at Leo BurnettSenior Strategist at Leo Burnett