Fizza Asif
Social Media, Content & Influencer
Lahore
Summary
Strategic marketing and social media professional with over five years of experience driving audience-led growth through content, influencer marketing, and data-informed storytelling. Skilled in combining creative strategy with social listening and audience insight analysis to craft campaigns that resonate culturally and perform commercially. Experienced in monitoring digital conversations, identifying trends, and translating consumer sentiment into actionable content and brand strategies. Proven ability to collaborate cross-functionally with creative teams, influencers, and stakeholders to deliver cohesive, high-impact campaigns aligned with brand objectives. Passionate about building meaningful brand connections by blending creativity, cultural relevance, and real-time audience intelligence.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Marketing Manager
Mighty Five Digital Agency
02.2025 - Current
- Asset Avenue (Web3/Crypto): Led presale launch campaigns and KOL outreach initiatives, managed influencer collaborations, and executed multiple X (Twitter) contests to increase engagement and AVV token awareness. Developed and published blog content on LinkedIn and managed ongoing content calendars.
- UB Code Roofing (Colorado, USA): Oversaw complete social media management, directory listings, blog postings, and email marketing campaigns to boost local visibility and lead generation.
- Verdent (Global Beauty Brand): Directed content planning and execution across digital platforms and led influencer outreach programs to enhance global brand awareness and engagement.
- Mood (New Zealand-Based Music Streaming Platform): Managed end-to-end social media execution, content strategy, and audience engagement to support user growth and community building.
- Collaborated cross-functionally with creative, strategy, and client teams to ensure brand consistency and deliver measurable results across campaigns.
- Self-motivated, with a strong sense of personal responsibility.
Associate - Content Excellence (JazzCash)
Creative Iris Digital (Pvt.) Limited
12.2023 - 01.2025
- Conducted structured social listening and sentiment analysis for JazzCash, monitoring brand conversations, customer feedback, and emerging trends across digital platforms. Translated insights into actionable content and communication strategies, helping refine brand messaging, improve audience engagement, and support data-driven marketing decisions.
- • Collaborated cross-functionally with creative, strategy, and client teams to ensure brand consistency and deliver measurable results across campaigns.
- Developed and executed diverse content types, including snackable videos and long-form articles, adapting to current formats like stories and reels.
- Crafted data-driven content strategies to enhance engagement and audience relevance across digital platforms.
- Oversaw content production, collaborating with design and animation teams to ensure brand vision alignment.
- Conducted thorough audience analysis to create culturally resonant content that connects with diverse demographics.
- Maintained brand voice in Urdu and English, producing authentic copy that aligns with brand guidelines.
Social Media Marketing Specialist
Yugo
05.2022 - 11.2023
- Enhanced brand visibility by boosting 60% reach through strategic digital content creation, analytics reporting, and ongoing social listening to track audience behavior and trends.
- Managed daily social media operations, developing engaging content informed by real-time social listening insights to elevate company recognition and relevance.
- Cultivated partnerships with graphic designers and influencers, executing campaigns that increased brand awareness while monitoring audience sentiment and feedback across platforms.
- Drove email marketing initiatives aligned with insights gathered from social conversations, supporting business objectives and contributing to a 40% increase in user base.
- Developed and executed comprehensive marketing strategies using performance data and social listening analysis to diversify product offerings and attract 25% more customers.
Social Media Engagement Manager
GharPar
09.2021 - 05.2022
- Enhanced brand visibility through strategic social media management, innovative content creation, and active social listening to understand audience needs and preferences.
- Boosted user engagement by developing targeted digital marketing campaigns informed by social listening insights, customer sentiment, and real-time platform trends.
- Cultivated strong partnerships with influencers and designers to amplify marketing efforts, while monitoring community feedback and conversations to refine messaging.
- Analyzed campaign performance metrics alongside social listening data to optimize strategies, improve audience resonance, and achieve business objectives.
- Managed comprehensive marketing initiatives, using social listening to anticipate user concerns and ensure timely, relevant communication aligned with product launches.
Digital Marketer
Websquare
07.2020 - 03.2021
- Boosted 60% reach through strategic digital content creation and analytics reporting.
- Managed social media accounts daily, enhancing brand recognition with engaging content.
- Drove email and influencer marketing campaigns, achieving 25% more customer acquisition.
- Collaborated with graphic designers and PR agencies to execute impactful marketing campaigns.
- Oversaw marketing calendar, aligning content with product launches and promotional efforts.
Digital Marketing Executive
Superior University
09.2018 - 09.2019
Education
BS Honors - Mass Communication
Superior University
LahoreSkills
- Content promotion on social platforms
- Digital marketing
- Customer acquisition
- Social media platforms
- Strategic planning
- Brand development
- Marketing analytics
- Influencer marketing
- Corporate communications
- Problem-solving
- Team building
- Strategic marketing
Timeline
Marketing Manager
Mighty Five Digital Agency
02.2025 - Current
Associate - Content Excellence (JazzCash)
Creative Iris Digital (Pvt.) Limited
12.2023 - 01.2025
Social Media Marketing Specialist
Yugo
05.2022 - 11.2023
Social Media Engagement Manager
GharPar
09.2021 - 05.2022
Digital Marketer
Websquare
07.2020 - 03.2021
Digital Marketing Executive
Superior University
09.2018 - 09.2019
BS Honors - Mass Communication
Superior University