Fizza Asif
LAHORE
Summary
Creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, email marketing strategy and social media engagement. Proven history of stellar industry performance, including writing sales copy, developing landing pages and improving user experience.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Associate – Content Excellence, Creative
Iris Digital (Pvt.) Limited
12.2023 - Current
- Collaborated closely with the Head of Content and a team of creative professionals to drive impactful digital campaigns and content strategies.
- Led the development and execution of diverse content types, including snackable videos, long-form articles, films, and static posts, with expertise in current and evolving formats (stories, reels, immersive content).
- Crafted and implemented data-driven content strategies with a digital-first perspective, maximizing engagement and audience relevance across all platforms.
- Conducted in-depth research and audience analysis to ensure accurate, culturally resonant content, connecting with varied demographics through both visuals and copy.
- Created compelling campaign narratives and big ideas, transforming them into high-performing content that resonated with target audiences.
Maintained brand voice and tonality in Urdu and English, producing authentic, engaging copy aligned with brand guidelines across digital communications. - Oversaw content production, guiding design and animation teams from conceptualization to final execution while ensuring creative alignment with brand vision.
- Developed strategic plans, including content calendars and go-to-market plans (GTM), for integrated marketing efforts across platforms.
Balanced multiple briefs, tasks, and deadlines with exceptional organizational and time-management skills, consistently meeting client requirements.
Social Media Marketing Specialist
Yugo
05.2022 - Current
- Boosted 60% reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Strategized and developed video content for company website and social media publications.
- Maintained current social media trends through attending professional conferences and webinars.
- Created content strategies for digital media.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Increased user base by 40% promoting brand awareness and launching key marketing efforts.
- Partnered with graphic designers creating content and promoting ad campaigns.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience
Social Media Engagement Manager
GharPar
09.2021 - 05.2022
- Optimizing business strategies and introducing new products to diversify offerings resulted in acquisition of 25% more customers.
- Created printed marketing materials designed to drive campaigns.
- Combined evaluation of consumer preferences and behaviour with market trends and statistical data in order to modify and improve campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Generated 25 sponsorships with related and partnering entities to enhance marketing objectives on marketing campaign
- Managed PR campaigns with100+ top influencers to increase brand reach and awareness
Digital Marketer
Websquare
07.2020 - 03.2021
- Executed all social media marketing initiatives to cultivate brand awareness and drive traffic to application
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience
- Collaborated with PR agencies to build digital presence and achieve marketing goals.
Digital Marketing Executive
Superior University
09.2018 - 09.2019
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Oversaw Facebook Campaigns and coordinated tasks with designers to meet deadlines under budget with increased ROI
- Developed and executed multiple digital marketing efforts to enhance brand visibility
- Created social media content with consistent content and tone
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Education
BS Honors - Mass Communication
Superior University
09.2016 - 05.2020
Skills
Social Media Marketing
Content Marketing
Content Development
Strategic Planning
Project Management
ROI Calculation
Email Marketing
Business Development
Social Media Certified
Timeline
Associate – Content Excellence, Creative
Iris Digital (Pvt.) Limited
12.2023 - Current
Social Media Marketing Specialist
Yugo
05.2022 - Current
Social Media Engagement Manager
GharPar
09.2021 - 05.2022
Digital Marketer
Websquare
07.2020 - 03.2021
Digital Marketing Executive
Superior University
09.2018 - 09.2019
BS Honors - Mass Communication
Superior University
09.2016 - 05.2020
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