Usman Raza
Digital Marketing Specialist
Faisalabad,PB
Summary
Results-driven Facebook Meta Ads Manager with experience in creating and executing high-performing ad campaigns across Facebook, Instagram, and Meta platforms. Proven track record of driving engagement, conversions, and ROI growth through data-driven strategies and creative optimization. Skilled in campaign planning, ad targeting, budget management, and team collaboration. Passionate about staying up-to-date on the latest Meta ads features and best practices to deliver exceptional results for clients and businesses.
Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
15
15
years of professional experience
19
19
years of post-secondary education
3
3
Certifications
Work History
Online Marketing Specialist
Self Employed Services
Faisalabad, PB
11.2023 - Current
- Enhanced overall site performance by conducting regular technical audits, identifying areas of improvement that resulted in faster page load times.
- Maximized ROI through regular monitoring and adjustment of Meta Ad campaigns and increased sales by 10%
- Generated high-quality leads by creating targeted landing pages and implementing A/B testing.
- Managed social media campaigns for improved audience engagement and lead generation.
- Created and managed landing pages for products.
- Collected and analyzed data to improve strategies.
- Target audience analysis and segmentation.
Senior Field Marketing Officer
Bayer Healthcare Pharmaceuticals Inc.
Faisalabad, PB
02.2013 - 07.2024
- Promote pharmaceutical products to healthcare professionals, including doctors and pharmacists.
- Developed and maintained strong relationships with key stakeholders.
- Provided accurate and unbiased product information, addressing customer inquiries and concerns.
- Conducted product presentations, workshops, and training sessions.
- Stay up-to-date on industry trends, competitor activity, and product knowledge.
- Achieve sales targets and meet performance expectations.
- Collaborate with cross-functional teams, including sales, marketing, and medical affairs.
- Gather and report market insights, customer feedback, and product performance data.
Territory Manager
Getz Pharma
Faisalabad, PB
12.2010 - 02.2013
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher sales rates across the territory.
- Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
Medical Information Officer
Barrett Hodgson Pvt Ltd
Faisalabad
11.2009 - 12.2010
- Demonstrated flexibility and adaptability by managing multiple projects simultaneously while meeting strict deadlines, contributing to the overall success of the Medical Information department
- Gathered valuable insights from healthcare professionals through regular interactions, informing future product development efforts and strategies
- Increased sales 15% in 1st Quarter.
Education
Bachelor Of Commerce - Accounting And Business Management
University of Punjab
Faisalabad 07.2005 - 06.2024
Skills
- Meta Ad Campaigns
- Conversion Rate Optimisation
- Website Updates
- Online store Management
- Analytics & Reporting
- Targeting and Retargeting strategies
- Ad creatives development
- Communication
- Team collaboration and Leadership
- Market research and analysis
- Campaign planning and execution
Languages
English
Intermediate (B1)
Urdu
Advanced (C1)
Punjabi
Advanced (C1)
Certification
Certification of Excellence
Timeline
Online Marketing Specialist
Self Employed Services
11.2023 - Current
Best Activity Conducted
01-2021
Certification of Excellence
08-2019
PFI (Patient Focus Interaction)
03-2018
Senior Field Marketing Officer
Bayer Healthcare Pharmaceuticals Inc.
02.2013 - 07.2024
Territory Manager
Getz Pharma
12.2010 - 02.2013
Medical Information Officer
Barrett Hodgson Pvt Ltd
11.2009 - 12.2010
Bachelor Of Commerce - Accounting And Business Management
University of Punjab
07.2005 - 06.2024
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