ERP
USMAN MUHAMMAD
Sales & Marketing Manager
Sialkot, Punjab,PB
Work Preference
Summary
Head of Sales & Marketing in a motorbike gloves and jackets manufacturing company, leading a team of 7 marketing managers and managing international B2B clients. Responsible for global sales strategy, client relationship management, and coordination of product development for export markets across Europe, North America, South America, and Asia. Experienced in handling international trade exhibitions such as EICMA Milan and Intermot Germany.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Head of Sales & Marketing
Amazing Industries
02.2025 - Current
- Head the Sales & Marketing Department, leading and mentoring a team of Marketing Managers to drive performance, accountability, and client success.
- Define and implement overall sales and marketing strategies aligned with company growth objectives and global market expansion.
- Take full ownership of international client portfolio, ensuring strong relationship management, high retention, and continuous business development.
- Lead all key commercial decisions including pricing strategy, negotiations, and contract finalization with global clients.
- Drive team performance by setting KPIs, monitoring targets, and ensuring consistent achievement and growth in sales revenue.
- Oversee and strategically manage participation in global trade exhibitions including EICMA Milan, INTERMOT Cologne, Feria 2 Rudas , ISPO – Munich, Germany, IWA, Nuremberg, Germany, Enforcetac, Nuremberg, Germany, Taipei /Taispo Show - Taiwan, Canton Fair – China, Eurobike - Germany, FIBO – Koln, Germany, Magic Show Las Vegas, USA, SHOT Show – Las Vegas, USA
HFA - USA to maximize brand exposure and business opportunities. - Provide strategic direction for product development in collaboration with design and R&D teams, ensuring alignment with international market trends and client demands.
- Supervise end-to-end client servicing processes including inquiries, sampling, production coordination, and order execution.
- Ensure compliance with European regulations, including CE Certification, and lead all certification-related processes for market entry.
- Oversee in-house quality assurance, product inspections, and testing protocols to meet international standards (Level A, AA, Level 1 & 2).
- Build and strengthen long-term partnerships with international clients, distributors, and key stakeholders.
- Identify new market opportunities and expand business into emerging regions through strategic planning and networking.
Sales & Marketing Coordinator
Atrox Industries
02.2023 - 11.2025
- Coordinated and managed participation in major international trade exhibitions including EICMA Milan, INTERMOT Cologne, and Feria 2 Ruedas, ensuring strong brand visibility and client engagement.
- Planned and curated product portfolios for global trade shows, aligning showcased collections with current market trends and customer demand.
- Collaborated closely with the design and development team to initiate and lead new product development based on client requirements and market insights.
- Managed complete sampling lifecycle, including reviewing tech packs, coordinating sample development, and ensuring timely dispatch to international clients.
- Acted as the primary point of contact for clients, handling all inquiries related to sampling, production processes, and product specifications with a high level of professionalism.
- Provided detailed technical and commercial information for samples, ensuring clarity and alignment with client expectations.
- Participated in client meetings and business discussions to establish and strengthen long-term manufacturing partnerships.
- Oversaw compliance for European market requirements, including coordination of CE Certification processes for motorbike apparel.
- Led in-house product inspections to ensure all items meet client specifications, quality standards, and regulatory requirements.
- Supervised internal product testing procedures in preparation for CE certification, including Level A, AA, and Level 1 & 2 performance standards.
- Successfully managed and contributed to achieving sales targets by integrating technical coordination with client relationship management and market expansion strategies.
Import and Export Manager
Atrox Industires
08.2021 - 10.2022
- Managed end-to-end import and export operations for motorbike gloves, jackets, and apparel materials.
- Handled all import-related inquiries, including sourcing and procurement of high-quality fabrics and accessories.
- Specialized in importing technical materials such as Polyester (600D–1000D), Softshell, Cotton Wax fabrics, and other performance textiles.
- Coordinated international sourcing from key markets including Taiwan, China, UK, Japan, Hong Kong, and South Korea.
- Ensured all materials met client specifications and quality standards before production.
- Supervised and verified all shipping and trade documentation, including:Commercial Invoice
Customs Invoice
Packing List
Bill of Lading
- Maintained compliance with international trade regulations and customs requirements.
- Identified and managed risks related to import documentation, shipments, and product quality.
- Collaborated with suppliers, freight forwarders, and internal teams to ensure timely delivery and cost efficiency.
- Played a key role in maintaining smooth supply chain operations and minimizing delays.
Customer Service Specialist
Jazz
04.2015 - 07.2017
- Delivered front-desk customer support, resolving a wide range of client queries efficiently and professionally.
- Operated CRM systems to manage customer data, service requests, and issue resolution.
- Provided face-to-face customer service in a structured telecom service environment.
- Achieved and exceeded sales targets for prepaid and postpaid SIMs through direct customer interaction.
- Managed SIM activations and customer onboarding through DBSS system.
- Promoted and guided customers on Value-Added Services (VAS), increasing service adoption.
- Handled Change of Ownership (COO), Change of SIM (COS), and Buy New Number (BYN) operations independently.
- Processed special cases including overseas and deceased customer ownership transfers (COO).
- Maintained accurate daily inventory and balance across 4 branches, including SIM cards, internet devices, and mobile phones.
- Managed daily sales transactions and stock handling with strong attention to detail.
- Ensured compliance with company procedures and service standards.
Education
Bachelor of Arts - Marketing
Allama Iqbal Open University
Islamabad, Pakistan 04.2001 -
Matriculation - Computer Science
161078-GOVT. ISLAMIA HIGH SCHOOL
Sambrial, Punjab, Pakistan 04.2001 -
Intermediate - Information Technology
Govt. Islamia Graduate College
Sambrial, Punjab, Pakistan 04.2001 -
Short-Course - Essentials of Business Ventures
Acacia University
Virtual (uniathena) UK 04.2001 -
Short-Course - Essentials of E-Commerce Concepts
Cambridge International Qualification
Virtual (uniathena) UK 04.2001 -
Short-Course - Essentials of Multinational Enterprises - I&T
Acacia University
Virtual (uniathena) UK 04.2001 -
Short-Course - Essentials of National Project Management
Cambridge International Qualification
Virtual (uniathena) UK 04.2001 -
Short-Course - Essentials of Understanding Recession
Acacia University
Virtual (uniathena) UK 04.2001 -
Short-Course - Basics of Logistics Management
Cambridge International Qualification
Virtual (uniathena) UK 04.2001 -
Skills
Pricing strategy
Data-driven decision making
Competitor analysis
Creative direction
Sales pipeline management
CRM management
PPC advertising
Marketing automation
Sales performance
Sales presentations
Marketing analytics
Certification
CM - Certified Manager Certification
Accomplishments
Responsible for leading the sales and marketing department, managing international client relationships, developing business strategies, and driving global expansion in motorcycle protective gear markets.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Amazing Industries
- Mobilink/Jazz
Quote
Judge a man by his questions rather than his answers.
Voltaire
Software
CRM
DBSS
Siebel
EFICs
Languages
English
Bilingual or Proficient (C2)
Urdu
Bilingual or Proficient (C2)
Interests
Challenges often hide growth chances
Timeline
Head of Sales & Marketing
Amazing Industries
02.2025 - Current
Sales & Marketing Coordinator
Atrox Industries
02.2023 - 11.2025
Import and Export Manager
Atrox Industires
08.2021 - 10.2022
Customer Service Specialist
Jazz
04.2015 - 07.2017
Bachelor of Arts - Marketing
Allama Iqbal Open University
04.2001 -
Matriculation - Computer Science
161078-GOVT. ISLAMIA HIGH SCHOOL
04.2001 -
Intermediate - Information Technology
Govt. Islamia Graduate College
04.2001 -
Short-Course - Essentials of Business Ventures
Acacia University
04.2001 -
Short-Course - Essentials of E-Commerce Concepts
Cambridge International Qualification
04.2001 -
Short-Course - Essentials of Multinational Enterprises - I&T
Acacia University
04.2001 -
Short-Course - Essentials of National Project Management
Cambridge International Qualification
04.2001 -
Short-Course - Essentials of Understanding Recession
Acacia University
04.2001 -
Short-Course - Basics of Logistics Management
Cambridge International Qualification
04.2001 -