Usman Manzoor
Sales & Marketing Professional
Lahore
Summary
Dedicated Food & Beverage's professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
11
11
years of professional experience
Work History
Distribution & Market Development Manager
Haidri Beverages Pvt. Ltd
01.2024 - Current
- Develop and Maintain the Portfolio of 123 Distributors from Attock to Gilgit containing 45000 PJPs including GT and Key Customers
- Induct 33 new distributors and replace 16 existing distributions by implementing DMP program by PepsiCo International
- Train and Develop distributors delivery staff and Direct Sales Team for the absolute business excellence
- Regular market visits to ensure distributor top secondary execution
- Developed KBIs & KPIs one-click dashboards for the distributor's performance & efficient ROI compliance
- Providing guidance in HR management of all distributor's staffing
- Convert 47 distributors from conventional to model distribution setup.
- Conducted competitor analysis, enabling the company to stay ahead of emerging trends and maintain a competitive edge.
- Trained sales team on effective selling techniques tailored towards specific markets, leading to improved performance metrics.
- Launched successful pilot programs in new territories by developing tailored strategies based on local market needs.
Sr. Associate - Sales & Market Development (GT & Key Accounts)
Lotte Akhtar Beverages Pvt. Ltd
06.2021 - 01.2024
- Develop and Maintain the Portfolio of 2672 PJPs including GT and Key Customers
- Got YTD 9% Growth in CSD and 31% Non-CSD in all segments (Extra 3% and 11% on AOP status respectively after my joining)
- Till to date, we converted 413 new accounts and yield 30% market share from last year comparison and still moving to gain extra growth in sales
- Do 21% less investment than planned AOP budget while gaining extra market share and extra sales by market conversions (413 new outlets addition)
- Plan to maximize asset integrity and team building
- Managing highly skilled and regions most successful 9 Pre-Sell Officer Team with 3 Merchandizer and 3 spare resources.
Sr. Associate - Distribution Development (Lahore & Kasur Region)
Lotte Akhtar Beverages Pvt. Ltd
01.2019 - 05.2021
- Ascertain congested and challenging areas and injected Strategic Sub-Distributions concept on them
- Manager survey team and inject SD to congested areas like Walled City, Nishter and Youhanabad Bazar, Gawalmandi and Ichra bazar where 8 palletize vehicle can't access easily
- Development on Kasur Region where Rural Spoke now been merged into SD concept
- Till to date, we yield 30% growth from last year base and still moving to gain extra growth in sales
- This concept highly appreciated by Lotte headquarters (Seoul, South Korea) and now decided by top management to introduce this concept to India, Sri Lanka and Indonesia
- Plan of Injection of 15 SD in Lahore Region (9 Inducted already) by 2020.
Rural Development Executive (HUB & SPOKE Concept)
Lotte Akhtar Beverages Pvt. Ltd
03.2017 - 01.2019
- Introduction of HUB & SPOKE concept, first time in history of Pepsi Co
- Franchise Market
- Do survey of 847 Villages of Kasur and Lahore Regions and implement Hub & Spoke concept where small Spokes appointed on abended areas to boost up sales
- Make 148 Spokes in Kasur, Lahore, Sahiwal, Okara, Depalpur, Pattoki, Bhai Pheru, Kanganpur, Chunian, Raiwind, Khudian, and Theengmore Rural Areas
- Yearly sold out history making 3.9 Million cases with the team of only 10 MDEs
- Re-live dry areas with this concept and make availability even on defense lines and zero line's villages
- Won certificate Award form Asia Middle East & North Africa (AMENA) Global Champion of the Month Award.
Market Development Executive (Indirect Key Accounts Segment)
Riaz Bottlers Pvt. Ltd
07.2014 - 02.2017
- Assigned to Lahore North Region's Top Distributor for conversions and boost up sales
- Managed universe of 1200 outlets and team of 8 Order Bookers and 8 Delivery Men
- Universe includes Key Accounts, HORECAs, and Institutional Canteens
- Yield 126% YTD growth in comparison to last year base and Won Best MDE of the Year Award form Pepsi Co
- Do record breaking Converts which was 149 outlets in a month
- My distributor Won TOP distributor of Franchise Award among 51 distributors.
Sr. Sales and Market Audit Associate
FS Corporation
02.2013 - 03.2014
- Periodic Survey to industry related markets and clients
- Boost sales via doing marketing and resolving customer queries
- Monthly target to visit potential clients and convert them from competition to us
- Do market survey and sharing of market share analysis with Top Management on monthly basis and also pass out feedbacks for better sales
- Communication between Complaint sell and potential clients for mutual understanding and solution of market queries.
Education
Master in Science (Marketing) -
National University Business Administration & Economics (NCBA&E)
Masters in Commerce (Accounting Finance) - undefined
University of Central Punjab Lahore (UCP)
Bachelor in Commerce (BCOM) - undefined
Govt. College of Shalimar, Lahore
Intermediate (ICOM.) - undefined
Govt. College of Shalimar, Lahore
Matriculation (Science) - undefined
Naveed Foundation High School, Lahore
Skills
Sales Presentations
Social Media Marketing
Pricing strategy
Data-driven decision-making
Personality Traits
- Employee of the Year Award 2016-2017-2018-2020/21 by VP-Sales & CEO.
- Awarded by Asia Middle East North Africa (AMENA) best Sales Champion of the Month of March 2018.
- Have a good Communication and Soft Skills
- Have Fluency in Spoken English
- Team Player and well organized in meeting target deadlines
- Equipped with problem solving skills
- Object-oriented concept in development programs
- Nobody can challenge my INTEGRITY where I am working from last 7 years.
- Well-connected and informed about current affairs
Personal Information
Date of Birth: 02/05/94
Timeline
Distribution & Market Development Manager
Haidri Beverages Pvt. Ltd
01.2024 - Current
Sr. Associate - Sales & Market Development (GT & Key Accounts)
Lotte Akhtar Beverages Pvt. Ltd
06.2021 - 01.2024
Sr. Associate - Distribution Development (Lahore & Kasur Region)
Lotte Akhtar Beverages Pvt. Ltd
01.2019 - 05.2021
Rural Development Executive (HUB & SPOKE Concept)
Lotte Akhtar Beverages Pvt. Ltd
03.2017 - 01.2019
Market Development Executive (Indirect Key Accounts Segment)
Riaz Bottlers Pvt. Ltd
07.2014 - 02.2017
Sr. Sales and Market Audit Associate
FS Corporation
02.2013 - 03.2014
Master in Science (Marketing) -
National University Business Administration & Economics (NCBA&E)
Masters in Commerce (Accounting Finance) - undefined
University of Central Punjab Lahore (UCP)
Bachelor in Commerce (BCOM) - undefined
Govt. College of Shalimar, Lahore
Intermediate (ICOM.) - undefined
Govt. College of Shalimar, Lahore
Matriculation (Science) - undefined
Naveed Foundation High School, Lahore
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