Usman Aziz
Design & Marketing
Lahore
Summary
Experienced design and marketing professional with a passion for creating compelling brand experiences. With a background in graphic design and a keen eye for aesthetics, I excel in developing visually impactful marketing materials that resonate with target audiences. Skilled in project management, I have successfully led cross-functional teams to deliver innovative design solutions that drive brand engagement and awareness. Seeking to leverage my creative expertise and marketing acumen to contribute to the success of a forward-thinking organization.
Overview
18
18
years of professional experience
Work History
Creative Director
Oaklynn
08.2023 - Current
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Developed strategic communication and marketing plans.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Oversaw all aspects of creative projects from conception to final execution, ensuring consistent brand messaging across channels.
MARKETING & CREATIVE DIRECTOR
YKOP SOLUTIONS
01.2023 - Current
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Created award-winning designs that effectively communicated complex concepts to diverse audiences.
- Developed style guides to promote consistent branding across projects.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Developed strategic communication and marketing plans.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Applied effective time management techniques to meet tight deadlines.
- Worked flexible hours across night, weekend, and holiday shifts.
- Proven ability to develop and implement creative solutions to complex problems.
DESIGN CONSULTANT
GYM ARMOUR PERFORMANCE WEAR BRAND
Lahore
07.2021 - 09.2023
DESIGN DIRECTOR
22AHEAD
01.2021 - 08.2023
- Research and work on sustainable fashion and organic cotton.
- Make Business plan and product plan.
- Make dyeing and fabric plans according to the seasons.
- Analyzed and Research fashion trends on WGSN.
- Obtained and reviewed samples of new textile products through attending tradeshows or visiting manufacturers.
- Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands.
- Managed campaigns and product shoots.
- Focus on sustainable fashion and the use of recycled materials in fabrication.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
DESIGN CONSULTANT PROJECT HEAD
CAROM (ADULT LINE) HIGH POINT VENTURE Pvt Ltd.
03.2021 - 08.2021
Senior Brand Consultant
HANG TEN IRFAN TEXTILE Pvt Ltd.
09.2019 - 03.2021
Senior Brand Manager
RICHES CLUB HUNBLE TEXTILE Pvt Ltd.
06.2019 - 06.2020
Senior Brand Manager
FORESTBLU.CO BROTHER ASSOCIATE Pvt Ltd
01.2019 - 12.2019
Senior Product Manager
AT STONEAGE JEANS CO.CRESCENT BAHUMAN LIMITED
02.2018 - 12.2018
Head of the Department
ETHNIC BY OUTFITTERS
09.2016 - 02.2018
Senior Design Manager
YELLOW, BEXIMCO APPARELS LIMITED.
10.2015 - 09.2016
- Participated in a five-day product planning workshop with the ZARA Design Team.
- Worked closely with International Designers, who designed for ZARA, BERSHKA WALMART, CALVIN KLEIN, TOMMY HILGIFER, C&A etc.
- Researched design trends, technology and processes and directed work of design team .
- Acquired and assessed samples of new textile products by attending trade shows or visiting manufacturers.
- Engaged in product planning, research, design, and development for garment fashion ranges, incorporating international trend forecasting and local market demands.
- Collaborated closely with internationally renowned designers from diverse cultures, including those from Spain, the UK, Italy, Argentina, India, and more.
- Worked closely with the marketing team and marketing agencies and help them in execution.
- Worked closely with the sales team on all needs.
Senior Product Manager
LEISURE CLUB (SEFAM), PAKISTAN
05.2013 - 10.2015
HEAD OF R&D DEPT.
DECENT TEXTILE
05.2012 - 04.2013
- · Made bottom collection (Denim and Non-Denim) for Spanish Customer EL CORTE INGLES brand(EASY WEAR) SS 13 and FW 13/14 (MEN).
- · Made bottom collection (Denim) for Spanish Customer EL CORTE INGLES brand (BROTES)Summer/13 (KIDS).
- · Made bottom collection (Denim and Non-Denim) for SPAIN market SS 13 and FW13/14(MENS, KIDS) based on international trends.
- · Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands.
- Presented products to merchandisers and designers from Spain.
HEAD OF THE DESIGN DEPT.
CHENONE CHENAB TEXTILE.
11.2005 - 04.2012
Education
High School Diploma -
DANDY SCHOOL OF FASHION AND TEXTILE
Lahore, Punjab, Pakistan 04.2001 -
Skills
Relationship Building
Timeline
Creative Director
Oaklynn
08.2023 - Current
MARKETING & CREATIVE DIRECTOR
YKOP SOLUTIONS
01.2023 - Current
DESIGN CONSULTANT
GYM ARMOUR PERFORMANCE WEAR BRAND
07.2021 - 09.2023
DESIGN CONSULTANT PROJECT HEAD
CAROM (ADULT LINE) HIGH POINT VENTURE Pvt Ltd.
03.2021 - 08.2021
DESIGN DIRECTOR
22AHEAD
01.2021 - 08.2023
Senior Brand Consultant
HANG TEN IRFAN TEXTILE Pvt Ltd.
09.2019 - 03.2021
Senior Brand Manager
RICHES CLUB HUNBLE TEXTILE Pvt Ltd.
06.2019 - 06.2020
Senior Brand Manager
FORESTBLU.CO BROTHER ASSOCIATE Pvt Ltd
01.2019 - 12.2019
Senior Product Manager
AT STONEAGE JEANS CO.CRESCENT BAHUMAN LIMITED
02.2018 - 12.2018
Head of the Department
ETHNIC BY OUTFITTERS
09.2016 - 02.2018
Senior Design Manager
YELLOW, BEXIMCO APPARELS LIMITED.
10.2015 - 09.2016
Senior Product Manager
LEISURE CLUB (SEFAM), PAKISTAN
05.2013 - 10.2015
HEAD OF R&D DEPT.
DECENT TEXTILE
05.2012 - 04.2013
HEAD OF THE DESIGN DEPT.
CHENONE CHENAB TEXTILE.
11.2005 - 04.2012
High School Diploma -
DANDY SCHOOL OF FASHION AND TEXTILE
04.2001 -
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