Usman Aziz
Design & Marketing
Lahore
Summary
Experienced design and marketing professional with a passion for creating compelling brand experiences. With a background in graphic design and a keen eye for aesthetics, I excel in developing visually impactful marketing materials that resonate with target audiences. Skilled in project management, I have successfully led cross-functional teams to deliver innovative design solutions that drive brand engagement and awareness. Seeking to leverage my creative expertise and marketing acumen to contribute to the success of a forward-thinking organization.
Overview
18
18
years of professional experience
Work History
Creative Director
Oaklynn
08.2023 - Current
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Developed strategic communication and marketing plans.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Oversaw all aspects of creative projects from conception to final execution, ensuring consistent brand messaging across channels.
MARKETING & CREATIVE DIRECTOR
YKOP SOLUTIONS
01.2023 - Current
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Created award-winning designs that effectively communicated complex concepts to diverse audiences.
- Developed style guides to promote consistent branding across projects.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Developed strategic communication and marketing plans.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Applied effective time management techniques to meet tight deadlines.
- Worked flexible hours across night, weekend, and holiday shifts.
- Proven ability to develop and implement creative solutions to complex problems.
DESIGN CONSULTANT
GYM ARMOUR PERFORMANCE WEAR BRAND
Lahore
07.2021 - 09.2023
DESIGN DIRECTOR
22AHEAD
01.2021 - 08.2023
- Research and work on sustainable fashion and organic cotton.
- Make Business plan and product plan.
- Make dyeing and fabric plans according to the seasons.
- Analyzed and Research fashion trends on WGSN.
- Obtained and reviewed samples of new textile products through attending tradeshows or visiting manufacturers.
- Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands.
- Managed campaigns and product shoots.
- Focus on sustainable fashion and the use of recycled materials in fabrication.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
DESIGN CONSULTANT PROJECT HEAD
CAROM (ADULT LINE) HIGH POINT VENTURE Pvt Ltd.
03.2021 - 08.2021
Senior Brand Consultant
HANG TEN IRFAN TEXTILE Pvt Ltd.
09.2019 - 03.2021
Senior Brand Manager
RICHES CLUB HUNBLE TEXTILE Pvt Ltd.
06.2019 - 06.2020
Senior Brand Manager
FORESTBLU.CO BROTHER ASSOCIATE Pvt Ltd
01.2019 - 12.2019
Senior Product Manager
AT STONEAGE JEANS CO.CRESCENT BAHUMAN LIMITED
02.2018 - 12.2018
Head of the Department
ETHNIC BY OUTFITTERS
09.2016 - 02.2018
Senior Design Manager
YELLOW, BEXIMCO APPARELS LIMITED.
10.2015 - 09.2016
- Participated in a five-day product planning workshop with the ZARA Design Team.
- Worked closely with International Designers, who designed for ZARA, BERSHKA WALMART, CALVIN KLEIN, TOMMY HILGIFER, C&A etc.
- Researched design trends, technology and processes and directed work of design team .
- Acquired and assessed samples of new textile products by attending trade shows or visiting manufacturers.
- Engaged in product planning, research, design, and development for garment fashion ranges, incorporating international trend forecasting and local market demands.
- Collaborated closely with internationally renowned designers from diverse cultures, including those from Spain, the UK, Italy, Argentina, India, and more.
- Worked closely with the marketing team and marketing agencies and help them in execution.
- Worked closely with the sales team on all needs.
Senior Product Manager
LEISURE CLUB (SEFAM), PAKISTAN
05.2013 - 10.2015
HEAD OF R&D DEPT.
DECENT TEXTILE
05.2012 - 04.2013
- · Made bottom collection (Denim and Non-Denim) for Spanish Customer EL CORTE INGLES brand(EASY WEAR) SS 13 and FW 13/14 (MEN).
- · Made bottom collection (Denim) for Spanish Customer EL CORTE INGLES brand (BROTES)Summer/13 (KIDS).
- · Made bottom collection (Denim and Non-Denim) for SPAIN market SS 13 and FW13/14(MENS, KIDS) based on international trends.
- · Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands.
- Presented products to merchandisers and designers from Spain.
HEAD OF THE DESIGN DEPT.
CHENONE CHENAB TEXTILE.
11.2005 - 04.2012
Education
High School Diploma -
DANDY SCHOOL OF FASHION AND TEXTILE
Lahore, Punjab, Pakistan 04.2001 -
Skills
Relationship Building
Time Management
Department development
Creative team leadership
Team Collaboration
Team Development
Strategic communications
Marketing expertise
Client Relations
Excellent Communication
2D design
Social Media Strategy
Design leadership
Timeline
Creative Director
Oaklynn
08.2023 - Current
MARKETING & CREATIVE DIRECTOR
YKOP SOLUTIONS
01.2023 - Current
DESIGN CONSULTANT
GYM ARMOUR PERFORMANCE WEAR BRAND
07.2021 - 09.2023
DESIGN CONSULTANT PROJECT HEAD
CAROM (ADULT LINE) HIGH POINT VENTURE Pvt Ltd.
03.2021 - 08.2021
DESIGN DIRECTOR
22AHEAD
01.2021 - 08.2023
Senior Brand Consultant
HANG TEN IRFAN TEXTILE Pvt Ltd.
09.2019 - 03.2021
Senior Brand Manager
RICHES CLUB HUNBLE TEXTILE Pvt Ltd.
06.2019 - 06.2020
Senior Brand Manager
FORESTBLU.CO BROTHER ASSOCIATE Pvt Ltd
01.2019 - 12.2019
Senior Product Manager
AT STONEAGE JEANS CO.CRESCENT BAHUMAN LIMITED
02.2018 - 12.2018
Head of the Department
ETHNIC BY OUTFITTERS
09.2016 - 02.2018
Senior Design Manager
YELLOW, BEXIMCO APPARELS LIMITED.
10.2015 - 09.2016
Senior Product Manager
LEISURE CLUB (SEFAM), PAKISTAN
05.2013 - 10.2015
HEAD OF R&D DEPT.
DECENT TEXTILE
05.2012 - 04.2013
HEAD OF THE DESIGN DEPT.
CHENONE CHENAB TEXTILE.
11.2005 - 04.2012
High School Diploma -
DANDY SCHOOL OF FASHION AND TEXTILE
04.2001 -