Usman Aslam

• Driving strong double digit growth for Coffee on year on year basis to accelerate category growth while building all season coffee culture through hot and cold Pillar
• Turnaround Nestlé Juices business in 2021&2022 from deep negative growth to high double-digit growth of 18% in 2022
• Optimized category trade spends through multiple interventions resulting bottom line improvement of 100 BPS in 2021 and 130 BPS in 2022
• Devised Ready to Drink (Juices & RTD Coffee) and Soluble coffee trade, channel, and portfolio strategy
• Significantly improved overall planning process for category resulting in improvement of 8% in forecast accuracy along with Joint business planning with key customers
• Geographical plan to drive Nescafe RTD from and exponentially growing volumes by 3x
• Leading category stewardship projects for NESCAFE and NESTLE Juices while driving category growth through DCG, Shopper immersion and state of art execution
• Reduced variances in actual trade expenditure versus budget by process improvement.
• Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
• Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly.
• Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in marketplace.
• Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
• Managed diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
• Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in marketplace.
• Increased overall category sales by developing and executing strategic merchandising plans.
• Led cross-functional project teams in launch of new product lines, resulting in successful category expansion efforts.
• Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
• Spearheaded new product introduction processes from ideation through commercialization, delivering innovative solutions that drove category growth.
• Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
• Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
• Optimized space allocation for product displays based on sales data, ensuring maximum visibility and sell-through rates.
• Conducted market research to identify new opportunities and target markets.

• Delivered strong revival of JUICES business in 2021 and 2022 delivering strong OG
• Introduced and executed central trade management system for better control and visibility across channels resulting in PKR 400 Mio saving in 2023 and lead to better controls across geographies
• Reduction in trade spend on still drinks category by 22% while delivering 30% OG
• Spearheaded in-trade channel executions for new launches (Single serve and sparkling) and high footfall drives across country.
• Collaborated with cross-functional teams to ensure projects aligned with company goals and objectives.
• Leveraged data and analytics to make informed decisions and drive business improvements.

• Managed the Food & Beverages and Nestrade business of Local Modern Trade for Center Zone of NESTLE PAKISTAN (Punjab) and delivered strong double-digit growth of 20% year on year.
• Remained responsible for the channel activations, sales; shopper & customer marketing; negotiation of terms of trade; joint business planning and management of end-to-end service model of high-end customers like AL-FATAH, JALAL sons, CHASEUP and IMTIAZ.
• Executed shopper immersions to identify the new shopper and consumer trends and utilise the date to improve the aisle penetration of category.

In May 2016, promoted to chilled dairy manager for center zone (Punjab) based in Lahore

• Worked on improved availability and reduced Out of stock by 20% in initial 3 months by optimizing RTM
• Achieved highest ever Sales volume in June 2016 in history of Chilled Dairy Business for Center Zone
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Led successful sales team by providing motivational coaching and performance-based incentives.
• Worked on out stations route to market to explore the untapped opportunities for Packaged yogurt.

• Worked in Bahawalpur city and Out stations and managed strong business results with highest OG for 2 years
• Spearheaded sub-distributor restructuring to address problematic towns.
• Managed successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Exceeded targets by building, directing, and motivating high-performing sales team.