Usama LAIQ
Certified Sales Professional
Karachi,SD
Summary
Dedicated/Certified Sales professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand with 10 years of Sales, Distribution management, and development experience.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
9
9
Certificates
Work History
RTM Associate
Muawin (Financial solution Provider)
karachi , Sindh
2023.01 - Current
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Responsible for making route planning.
- Give training to new employees give them new opportunities.
- Frequently market visit for improvement of routes and give on job training.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Business Unit Head
Jazz (MOBILINK) Distribution
karachi , Pakistan
2021.06 - 2022.05
- Planning and execution of sales strategies for achievement of monthly targets assigned by Company.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Monitored over 15 employees' day-to-day activities and made plans to rectify issues.
- Do morning /evening meeting with sales team for target achievement and for all KBI's
- Daily check financial/ sales reports.
- Delivered leadership to executive team dedicated to driving ambitious targets with well-orchestrated plans.
Sales Development Executive
Coca Cola Beverages Pakistan
Karachi , SD
2015.01 - 2021.02
- Compilation and execution of given Plans/Objectives to attain
- Monitor pack wise report of + 2000 retailers, and check product growth.
- Area/Route wise Primary/Secondary Sales and Products/Packages
- Availability Targets
- Regular Market visits to supervise/monitor proper execution of set objectives/plans to ensure attainment of desire results and to cultivate strong relationship with current and potential dealers
- Market Intelligence regarding Market Share, Trends, Analysis, Availability, and Competition
- Activities.
- And communicate same timely and accurately to seniors for better monitoring and controls
- Supervise/ensure proper injection/placement and optimal utilization of Company's Assets in market that is
- Coolers, Glass, Shell, Signage.
- Strictly Monitor/Implement of Health & Safety at Distribution.
- Evaluated Distribution to maintain cost controls and improve operations.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Conducted market research to discover new leads, opportunities and messaging.
- Built diverse sales pipeline to exceed quota targets.
Market Development Officer
Coca Cola Beverages Pakistan
karachi
2012.03 - 2014.12
- Ensuring Secondary pack wise volume and NSR targets are met and suggest new ways to generate more sales
- Manage sales team with +1000 retailers.
- New outlets creation / conversion and retained as per target and area potential
- To analyze SFE KPI's and suggest ways to improve them
- To ensure Daily In-Outlet Execution is carried out by my team as per Picture of success & rite execution daily criteria, ensuring proper execution of all marketing initiatives in area
- To monitor and report competitor activity in assigned area and suggest ways to counter them.
- Continually maintained and improved company's reputation and positive image in markets served.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Collection/Recovery Supervisor
United Bank Limited (UBL)
karachi
2008.01 - 2010.02
- Co-ordinate activities of staff members to ensure a smooth and efficient department that reduces the number of cases that are overlooked.
- Supervise collection/recovery team.
- Frequently visit to important customers.
- Give different options to pay defaulter customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Get maximum payment recover from defaulters to minimize Bank loss and to achieve target given by the Bank.
Collection/Recovery Supervisor
ABN AMRO Bank/Royal Bank of Scotland
karachi
2005.01 - 2008.01
- Oversee the collection of outstanding credit and invoices to minimize profit loss while ensuring it is handled appropriately and per company policy
- Reviewing the company debt or list
- Contacting customers and informing them of their overdue bills, Through my team
- Advising customers on their payment options and suggesting methods of payments.
Education
BACHELOR OF COMMERCE - Commerce
University of Karachi
Karachi, Pakistan 2007.02 - 2008.12
High School Diploma -
College of Business Administration
Karachi, Pakistan 2001.08 - 2003.12
Associate of Science - Science Education
Little Paradise School
Karachi, Pakistan 1999.05 - 2001.06
Skills
Salesundefined
Certification
COCA-COLA UNIVERSITY OFKARACHI.
Timeline
RTM Associate
Muawin (Financial solution Provider)
2023.01 - Current
Business Unit Head
Jazz (MOBILINK) Distribution
2021.06 - 2022.05
Sales Development Executive
Coca Cola Beverages Pakistan
2015.01 - 2021.02
Market Development Officer
Coca Cola Beverages Pakistan
2012.03 - 2014.12
Collection/Recovery Supervisor
United Bank Limited (UBL)
2008.01 - 2010.02
BACHELOR OF COMMERCE - Commerce
University of Karachi
2007.02 - 2008.12
Collection/Recovery Supervisor
ABN AMRO Bank/Royal Bank of Scotland
2005.01 - 2008.01
High School Diploma -
College of Business Administration
2001.08 - 2003.12
Associate of Science - Science Education
Little Paradise School
1999.05 - 2001.06
COCA-COLA UNIVERSITY OFKARACHI.
Customer Relationship Management
KUDOS
SEMPRE
Customer & Result Orientation
ACCHIVEMENTS
Best Performance in RED (2018).
Consecutively three years Develop/Maintain Market for
Foreigners/Higher Management visit.
Play Cricket and Long driving
Play cricket with different teams, and in tournaments.
Long driving to visit different historic and new places.
Play Cricket and Long driving
Play cricket with different teams, and in tournaments.
Long driving to visit different historic and new places.
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