Marketing professional versed in branding, engagement and market penetration strategies honed across several years of industry career. Maintains consistent and clear messaging, capitalizes on cross-promotion opportunities and creates crisp and fresh content. Fond of developing websites, planning events and promoting a wide range of products and services.
Hi, I’m
USAMA KHAN
Marketing And Communications
Karachi,Sindh
Summary
Overview
13
years of professional experience
6
years of post-secondary education
Work History
MARIE STOPES SOCIETYKarachi
MANAGER COMMUNICATIONS AND MEDIA
11.2020 - Current
Job overview
- Build and manage relationships with internal and external stakeholder
- Communication
- Develop tailored communication messages for internal and external
- Stakeholders according to their level of interest
- Monitoring and evaluating best practices in global health marketing perspective and adopting them in corporate communication according to the Pakistan’s socio-cultural dynamics
- Analyzing data generated from key performance areas of the organization and crunching numbers for developing interactive infographics
- Manage digital handles of the organization
- Develop content according to
- International health services communication trends and standards and allocating budgets for deploying assets through different digital marketing channels
- Developing interactive presentations, utilizing infographics and trendy audio visual
- Aide
- Keep senior management well informed and trained about global communication standards and development to help them achieve their communication goals
- Regular analysis of risks involved in corporate communication strategy to
- Design mitigation strategies
- Publications: Content creator, editor, and knowledge management: o MSS Impact Sheet o MSS Newsletter “Dareecha” o MSS Annual Report o MSS Research, Monitoring and Evaluation Newsletter o Press Releases
- Reporting: Donors, Government and Private Sector o Monthly, Quarterly, Semi Annual and Annual reporting to donors
- UK-FCDO: DAFPAK DFAT Australia: RESPOND GAC: Closing Persistent Gaps in Reproductive Health Service
- Delivery LAD NORAD WHO and Sehat Sahulat Program for Pilot OPD Project in
- ICT o Monthly and Quarterly reports to Provincial Departments, CIP
- Secretariat, Provincial Governments and Pakistan Bureau of
- Statistics
- Youth Engagement Activities o Co-implementor MSS Youth Application o Youth activist and Lead Youth Engagement Activities across Punjab
- KP and Sindh o Gathering and managing data related to registered users and their utilization of the application o Content creator and managing the administration portal o Developing relationships with key stakeholders and ensure that the application receives maximum mileage o Managing a team of youth ambassadors to create awareness among youth about their health, family planning and sexual and reproductive issues in remote communities
- Tahaffuz: Initiative to counsel newlyweds through government employed
- Nikkah Registrars o Contact point with Nikkah registrars o Ensuring continuous communication with counselled grooms to build favorable consensus for uptake of contraceptive products
- Call Centre Lead o Managing the call center services o Implementing communication policy for guiding potential callers to the service delivery points o Ensuring execution of organizational ethics and client satisfaction standards in the pitch of the call center agents
- Project Management o Producing documentaries covering each aspect of donor funded projects, from inception to service delivery, analysis of the impact and scale
- O Developing budgets, Gantt charts for execution of the activities and communication with project stakeholders
- O Managing risks involved in projects by consistently communicating with the stakeholders
- O Developing project dossiers and deliver to senior management and donors
- Organize events to launch or conclude projects and liaise with media and other external stakeholders to make events successful
- Liaise with Government bodies and officials to communicate organizational achievements and to ensure their presence at national level events
- Oversee and allocate the annual communications budget and ensure its use is fully maximized
- Develop and manage relationships with key media players to secure and grow media online and offline coverage
- Amplify opportunities for positive Public Release
- Drive employees' share of voice through proper corporate communications.
- Cross-trained existing employees to maximize team agility and performance.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Established team priorities, maintained schedules and monitored performance.
AIRWAVES MEDIA PVT LTDKarachi
MARKETING MANAGER
11.2017 - 10.2020
Job overview
- Team lead marketing for News One and Waseb TV
- Budgeting
- Vendor management
- Client services and management
- 360 marketing strategy development and execution for current affairs and regional content
- Market research for content development
- Developing strategies for promotion of social media assets and increasing organic reach of the digital assets
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Worked with graphic designers and writers to establish theme and tone for content.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Wrote and distributed press releases to increase brand visibility.
RECORDER TELEVISION NETWORKKarachi
ASSISTANT MANAGER MARKETING & SALES
07.2014 - 10.2017
Job overview
- Marketing lead for the launch of entertainment genre channel, Aaj
- Entertainment
- Development of 360 marketing strategy including OOH, Radio, Print and Mall activities
- Team lead marketing for Ramadan Transmissions in 2015 and 2016
- Client services, management and brand placement on the set
- Making strategies for social media to promote both Aaj News and
- Aaj Entertainment
- Consultant and advisor for brand development of 2 entities, Aaj
- Entertainment and Play TV
- Developed and managed Recorder Television Network’s first social media campaign, initiating a 12% increase in web page viewers, a increase in Facebook shares, and a 19% increase in Twitter retweets
- Develop and monitor benchmarks for measuring impact of social media programs using social media analytics, KPIs, and dashboards, ensuring success for Aaj News and Aaj Entertainment
- Daily deployment of promotional material related to key current affair and entertainment content in order to create maximum hype and engagement with the social media audience
- Strategizing and executing BTL activities pre and post channel launch
- Member of Staff club committee whereby successfully organized sports week, movie shows, Picnic.
- Managing budgets of club committee.
MARIE STOPES SOCIETY INTERNATIONALKarachi
MARKETING EXECUTIVE
03.2012 - 08.2014
Job overview
- Carried out a research to understand how general population could be motivated to use contraceptives and designed an incentive package in the light of findings
- Carried out a research to understand how field health workers could be motivated to increase the usage of contraceptives in Pakistan
- Designed usage manuals for different contraceptives and carried out liaison with Marie Stopes International for marketing strategies and designing Standard Operating Procedures for the sales team in field
- Developed a communication plan and rebuttals for health workers in BZC
- These manuals were helpful in countering propaganda in print and electronic media.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Collaborated with developers, advertisers and production managers to market products and services.
COSMO RESOURCESKarachi
SENIOR RESEARCH ANALYST
03.2011 - 10.2012
Job overview
- Conducted surveys and researches regarding business, marketing and finance fields of subject
- Communicated with and served clients to understand the objectives of the project the client wants to achieve.
- Analyzed statistical data using both modern and traditional methods.
- Interpreted data and made recommendations from findings.
- Developed and tested survey questionnaires on varied topics to collect data for research projects.
- Created and maintained database to store research data.
- Participated in data mining activities to uncover insights from various sources.
- Analyzed large volume of data to identify patterns, trends and correlations.
- Created visualizations to present research data and findings to stakeholders.
- Generated reports to support development and implementation of marketing plans.
Education
HAMDARD UNIVERSITYKarachi
BBA from Marketing And Advertising
08.2006 - 06.2010
University Overview
Bahria College KarsazKarachi
Intermediate from Commerce
01.2004 - 12.2005
University Overview
Skills
Strategic planning
Timeline
MANAGER COMMUNICATIONS AND MEDIA
MARIE STOPES SOCIETY
11.2020 - Current
MARKETING MANAGER
AIRWAVES MEDIA PVT LTD
11.2017 - 10.2020
ASSISTANT MANAGER MARKETING & SALES
RECORDER TELEVISION NETWORK
07.2014 - 10.2017
MARKETING EXECUTIVE
MARIE STOPES SOCIETY INTERNATIONAL
03.2012 - 08.2014
SENIOR RESEARCH ANALYST
COSMO RESOURCES
03.2011 - 10.2012
HAMDARD UNIVERSITY
BBA from Marketing And Advertising
08.2006 - 06.2010
Bahria College Karsaz
Intermediate from Commerce
01.2004 - 12.2005
References
References
· Dr Syed Khurram Azmat
Director Technical Services and Donor Projects Marie Stopes Society Pakistan
· Mr. Umair Aslam
Provincial Coordinator Sindh (DAFPAK), The Palladium Group
Similar Profiles
Mohammed KamranMohammed Kamran
Finance Consultant at Marie Stopes International, AfghanistanFinance Consultant at Marie Stopes International, Afghanistan
SILIBONGILE NTOMBIYENKOSI MAZIBUKOSILIBONGILE NTOMBIYENKOSI MAZIBUKO
Centre Manager at Marie Stopes South AfricaCentre Manager at Marie Stopes South Africa
Marcel Kapambwe MalamaMarcel Kapambwe Malama
Service Provider at Marie Stopes ZambiaService Provider at Marie Stopes Zambia