Usama Bin Ahsan
Ahmedpur East,PB
Summary
Dynamic Expert Market Researcher with a proven track record at Upwork, excelling in SWOT Analysis and Project Management. Spearheaded market research projects, leveraging advanced data analysis and statistical modeling to exceed client expectations. Known for exceptional collaborative skills and a knack for uncovering actionable insights, significantly boosting campaign success rates.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Expert Market Researcher | Comprehensive Insights
Upwork
02.2020 - Current
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
- Monitored marketing and sales trends to generate forecasts and measure effectiveness of campaigns.
- Analyzed and consolidated data from different sources to generate campaign performance reports.
- Met with supervisor to determine project scope, outline deliverables, or timelines and create action plan.
- Scheduled interview appointments with respondents and created multiple questionnaires before commencing data collection.
- Created and evaluated target segmentation, email and canvas elements to maximize marketing campaign coverage.
- Contributed social media content to increase brand visibility and value and promote new products.
- Recorded accurate respondents' answers during interviews for future reference.
- Researched and evaluated potential new markets and products.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Established and managed relationships with external data providers and research vendors.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Utilized specialized software to capture and process data.
- Wrote engaging and successful marketing, advertising, and website copy.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Created and distributed surveys for data collection and analysis.
- Created customized marketing materials to increase product awareness.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Generated reports to support development and implementation of marketing plans.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Developed questionnaires and facilitated focus group discussions.
- Tracked key metrics and developed spreadsheets and data models.
Market Research Analyst
Fiverr
08.2016 - Current
- Created and presented real-time reports on current market conditions to upper management.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Devised and evaluated methods and procedures for collecting data such as surveys, opinion polls or questionnaires.
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
- Created and managed database of information gathered from research.
- Collated information to interpret data for clients.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
- Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
- Analyzed survey data and generated insights by importing data sheets from survey projects into survey analysis software.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Tracked key performance indicators to measure success of campaigns.
- Developed questionnaires and facilitated focus group discussions.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Generated reports to support development and implementation of marketing plans.
- Created and distributed surveys for data collection and analysis.
- Tracked key metrics and developed spreadsheets and data models.
- Created customized marketing materials to increase product awareness.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Researched and evaluated potential new markets and products.
- Established and managed relationships with external data providers and research vendors.
- Utilized specialized software to capture and process data.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
BBA - Marketing Management And Research
COMSATS
Islamabad, PakistanSkills
- SWOT Analysis
- Survey Design
- Hypothesis testing
- Multivariate Analysis
- Market data collection
- Brand positioning
- Market trends tracking and forecasting
- On time project delivery
- Interview techniques
- Trend forecasting
- Qualitative Research
- Market research and documentation
- Presentations and recommendations
- Industry Best Practices
- Competitive Analysis
- Questionnaire Development
- Research design
- Statistical modeling
- Client presentations
- Process Improvement
- Project Coordination
- Pricing strategy
- Regression analysis
- Data Analysis
- Quantitative Research
- Sampling techniques
- Research and reporting
- Project Management
- Experimental design
Certification
- Certified Data Science & Analytics, HP Life - 9/13/2024
- Certified Strategic Planning, HP Life - 9/11/2024
- Certified Success Mindset, HP Life - 9/12/2024
- Certified Sales Forecasting, HP Life - 9/11/2024
- Certified Effective Leadership, HP Life - 9/12/2024
Languages
English
Advanced
C1
Timeline
Expert Market Researcher | Comprehensive Insights
Upwork
02.2020 - Current
Market Research Analyst
Fiverr
08.2016 - Current
BBA - Marketing Management And Research
COMSATS
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