Film and Television
Umer Bakhtiar
Creative Head/Writer/Director
Lahore, Punjab
Summary
Creative and results-driven scriptwriter, content writer, and film director with a focus on managing and executing content-driven marketing campaigns. Expertise in leading cross-functional teams, ensuring timely project delivery, and aligning creative vision with strategic marketing goals. Proven ability to blend creativity with strong organizational skills, driving impactful campaigns that resonate with target audiences.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
Work History
Freelance Content Writer
Home of Wellness
Lahore, Punjab
07.2024 - Current
- Developing SEO-optimized content for Home of Wellness, focusing on topics such as holistic wellness, meditation, and alternative therapies.
- Creating blog posts that align with brand voice, driving increased web traffic and enhancing engagement through well-researched and compelling articles.
- Collaborating closely with the Home of Wellness team to refine content strategies, ensuring alignment with marketing goals and audience needs.
- Managing deadlines effectively, producing high-quality content that meets client specifications and market trends.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Brand Manager/Content/Script Writer/Producer/Director
ARD Developers
Lahore, Punjab
06.2024 - Current
- Leading the creative direction for marketing campaigns, ensuring content aligns with strategic objectives.
- Managing multiple projects simultaneously, coordinating with creative teams to deliver high-quality scripts and videos.
- Streamlining production workflows to ensure timely delivery of promotional content for various platforms.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Streamlined the script editing process to ensure timely delivery of final drafts.
- Improved script quality through meticulous proofreading and editing, ensuring proper grammar and format adherence.
Writer/Director
Alag Expressions
Lahore, Punjab
02.2024 - 05.2024
- Managed production of short documentaries, coordinating pre-production and production stages to meet NGO project guidelines.
- Directed team to execute projects with focus on delivering socially relevant content, fostering teamwork and creative problem-solving.
Project Head
Noura East
Lahore, Punjab
12.2023 - 12.2023
- Oversaw the creative development of Noura East’s inaugural collection campaign, coordinating efforts between design, photography, and video team.
- Managed timelines and deliverables, ensuring a seamless launch of content across digital platforms.
- Collaborated with owner to refine brand messaging, resulting in a successful entry into the luxury pret market.
Project Head
Rici Melion
Lahore, Punjab
09.2023 - 11.2023
- Directed marketing campaigns for Rici Melion's men's suiting collection, managing the creative team and overseeing shoot logistics.
- Developed content strategies that enhanced brand visibility, leveraging storytelling to create engaging visual narratives.
- Maintained project schedules, ensuring on-time delivery and quality assurance of all content pieces.
Education
Bachelor in Social Sciences - Theatre, Film And Television
Beaconhouse National University
Lahore, Punjab, Pakistan 02.2020 - 02.2024
Skills
- Project Coordination: Proficient in planning, organizing, and overseeing creative projects from concept to completion, ensuring alignment with client goals and timelines
- Creative Strategy: Strong ability to develop unique content strategies and visual concepts for marketing campaigns, enhancing brand visibility and engagement
- Team Leadership: Skilled in guiding creative teams, including writers, directors, cinematographers, and production staff, fostering a collaborative environment to achieve project milestones
- Content Development: Experience in crafting compelling narratives for various media, including short films, documentaries, and digital content
- Client Communication: Effective in maintaining strong client relationships, understanding their needs, and translating them into actionable project plans
- Budget Management: Adept at managing budgets for projects, ensuring optimal resource allocation without compromising on quality
Interests
Exploring Human Behaviour and Psychology
Cultural Narratives and Storytelling
Documentary
Fictional Books
Table Tennis
Swimming
Personal Projects
- Hans Hun Wal Aa - Documentary
Developed, directed, and produced a documentary that was showcased at UCP and BNU film festivals. Managed all aspects from research to post-production. - High Hopes - Documentary
Served as producer and assistant cinematographer, coordinating the production team to deliver a compelling narrative. - Burkey - Short Film
Directed and scripted a short film, managing a cross-functional team and ensuring seamless collaboration among cast and crew.
Timeline
Freelance Content Writer
Home of Wellness
07.2024 - Current
Brand Manager/Content/Script Writer/Producer/Director
ARD Developers
06.2024 - Current
Writer/Director
Alag Expressions
02.2024 - 05.2024
Project Head
Noura East
12.2023 - 12.2023
Project Head
Rici Melion
09.2023 - 11.2023
Bachelor in Social Sciences - Theatre, Film And Television
Beaconhouse National University
02.2020 - 02.2024
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