Summary
Overview
Work History
Education
Skills
Projects And Awards
Accomplishments
Software
Certification
Timeline
Generic
Umair Mushtaq

Umair Mushtaq

Manager Market Expansion| Category Executive | Territory Growth Manager
Lahore

Summary

Experienced in team leadership, strategic planning, and operational management. Adept at utilizing effective communication and organizational skills to drive project success. Proven track record of fostering productive work environments and consistently achieving set goals.

Overview

9
9
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
2
2
Languages

Work History

Manager Market Expansion

Buypass
12.2024 - Current
  • Identify and evaluate potential cities or regions for marketplace expansion based on demand, competition, and operational feasibility.
  • Develop go-to-market strategies to launch the marketplace in new regions, including seller onboarding, customer acquisition, and logistics setup.
  • Collaborate with Product, Tech, and Operations teams to localize marketplace offerings for new regions.
  • Build partnerships with local vendors, sellers, and service providers to ensure strong supply-side growth.
  • Design and execute seller acquisition campaigns and engagement strategies to build a balanced marketplace ecosystem.
  • Analyze key metrics such as GMV, order volume, seller performance, and customer feedback to optimize market performance.
  • Oversee market penetration efforts including localized promotions, campaigns, and influencer collaborations.
  • Develop operational SOPs for new market launches and ensure consistent customer experience across regions.
  • Monitor regulatory requirements and ensure marketplace compliance in each new location.
  • Report progress, insights, and challenges to leadership with actionable recommendations.

Business Growth Lead

Tossdown
06.2024 - 12.2024


  • Develop and manage the company's budget, ensuring alignment with business goals.
  • Monitor expenditures and provide regular budget reports to management.
  • Prepare monthly, quarterly, and annual financial statements and reports.
  • Analyze financial data to identify trends and variances.
  • Manage accounts receivable and payable, including invoicing and collections.
  • Lead and mentor a team of sales specialists, providing guidance, coaching, and support to maximize their performance and drive results.
  • Develop and execute comprehensive sales strategies to penetrate the market, identifying key opportunities for growth and expansion.
  • Assist in identifying areas for cost reduction and revenue enhancement.
  • Ensure compliance with financial regulations and standards.
  • Coordinate external audits and prepare necessary documentation.
  • Contribute to the development of financial strategies that support the company's growth and objectives.
  • Cultivate and maintain strategic relationships with key stakeholders, including decision-makers at restaurants, cafes, bakeries, grocery stores, hotels and other food-related businesses.
  • Collaborate closely with cross-functional teams, including marketing, product development, and customer success, to ensure alignment of sales efforts with overall company objectives.
  • Monitor and analyze sales performance metrics, providing regular reports and insights to senior management to inform strategic decision-making.
  • Act as a brand ambassador for TossDown, representing the company at industry events, conferences, and networking opportunities.
  • Skilled at working independently and collaboratively in a team environment.

Regional Lead

Savyour
05.2023 - 04.2024


  • Bring in new business from both existing and new clients, successfully onboarding 150 new clients.
  • Identify and target potential clients in the food and grocery sectors, including top brands like Alfatah, Metro Cash & Carry, Yasir Broast, Pizza Max, OPTP, California Pizza, and WhataParatha.
  • Manage key accounts, handling daily operations and recovery efforts in the Lahore region.
  • Foster and maintain strong relationships with restaurants and vendors to ensure high levels of client satisfaction.
  • Achieve an 80% client retention ratio through excellent service and support.
  • Educate partners using data insights to optimize their performance and increase sales on the platform.
  • Increase ROI, basket size, and order volume in the online model through strategic deals and partnerships.
  • Collaborate on joint business planning to align strategies and meet mutual business objectives.
  • Develop and implement marketing campaigns, activities, and offers to drive sales growth for vendors.
  • Create brand visibility by planning promotional activities and utilizing traditional and digital media.
  • Work closely with the Marketing, Operations, and Finance departments on sales-related matters to ensure alignment and efficiency.
  • Oversee and manage the budget for business development and client relations initiatives, ensuring alignment with company financial goals.
  • Monitor expenses and provide regular reports on financial performance to management.
  • Provide excellent service and support to build strong relationships with clients and resolve operational issues.
  • Generate food coupons, promotions, and vouchers in collaboration with existing restaurants to enhance customer engagement.
  • Oversee and manage the budget for client relations initiatives.
  • Monitor expenses and prepare financial reports on performance.

Key Accounts Territory Manager

Foodpanda
05.2019 - 05.2023


  • Take ownership of designated territories, overseeing sales activities, and developing growth strategies.
  • Identify and acquire new restaurant partners within the assigned territory.
  • Track and report sales performance, analyzing trends and making data-driven recommendations.
  • Achieve and exceed sales targets through effective territory management and client engagement.
  • Negotiate partnership terms and contracts, ensuring mutually beneficial agreements.
  • Serve as the main point of contact for restaurant partners, addressing inquiries, concerns, and providing ongoing support.
  • Organize training for delivery riders, customer service teams, and sales staff to enhance service quality and efficiency.
  • Manage relationships with external vendors, including facility management, technology providers, and logistics partners.
  • Monitor expenses and ensure they align with financial goals.
  • Maintain accurate financial records, including accounts payable/receivable, and vendor payments.
  • Reconcile daily and monthly sales revenues and expenses from partner restaurants and riders.


Sales and Marketing Executive

7News
05.2016 - 05.2019
  • Develop and maintain relationships with advertising agencies, brands, and direct clients to secure ad sales and sponsorship deals.
  • Pitch TV advertising slots, branded content, and special programming packages to potential advertisers.
  • Prepare and deliver compelling sales presentations tailored to client needs and campaign objectives.
  • Collaborate with the programming and production teams to develop customized advertising solutions.
  • Conduct market research to identify target audiences, industry trends, and competitor offerings.
  • Plan and execute marketing campaigns to boost channel visibility, viewership ratings, and advertiser interest.
  • Manage media planning, promotional events, and cross-platform campaigns (TV, digital, social).
  • Monitor campaign performance and provide clients with post-campaign reports and insights.
  • Maintain a database of clients, leads, and campaign details using CRM tools.
  • Meet monthly and quarterly sales targets and provide regular reports to the senior management team.

Education

MBA - Marketing

Institute of Business Administration, University of Punjab
Lahore, Punjab, Pakistan
05.2022 - 09.2024

Bachelor of Science - Marketing

Institute of Administrative Sciences, University of Punjab
Lahore, Punjab, Pakistan
05.2012 - 05.2016

Skills

  • Competitive analysis
  • Sales strategy development
  • Data-informed strategy development
  • Financial statement preparation
  • Expense tracking
  • Development of sales strategies
  • Customer onboarding initiatives
  • Effective team leadership
  • Collaborative partnership building
  • Organizational strategy development
  • Market expansion strategies

Projects And Awards

  • Successfully launched Instore Vertical in SavYour May 2023.
  • Onboard Top Listed Strategic Account in July 2023.
  • Onboard 150+ Accounts nationwide third Quarter 2023.
  • Appreciation certificate for successful PK Renegotiation drive, Food Panda, 10/01/20.
  • Star Performer in PK Renegotiation Drive, Food Panda, 02/01/20.
  • Best Performance Award | PK Renegotiation Drive, Food Panda, 01/01/20 - 02/29/20.
  • Outstanding Performance Award (Delivery Hero), Food Panda, 07/01/19 - 09/30/19.
  • Launched Anchor Training School, 7 News, 2018.
  • Best Performance in Marketing & Sales - Punjab Region, 7 News, 12/01/17.

Accomplishments

  • Successfully launched Instore Vertical in SavYour May 2023.
  • Onboard Top Listed Strategic Account in July 2023.
  • Onboard 150+ Accounts nationwide third Quarter 2023.
  • Appreciation certificate for successful PK Renegotiation drive, Food Panda, Oct 2020
  • Star Performer in PK Renegotiation Drive, Food Panda, Feb 2020
  • Best Sales Performance Award | PK Renegotiation Drive, Food Panda, Jan-Feb 2020
  • Outstanding Sales Performance Award (Delivery Hero), Food Panda, July – Sep 2019
  • Launched Anchor Training School, 7 News, 2018
  • Best Performance in Marketing & Sales – Punjab Region, 7 News, Dec 2017
  • Launched 6 News Channel Bureaus, 7 News, 2016
  • Launched 8 new Branches Punjab Region, Aspire Progressive Learning, 2015

Software

Salesforce

MS Office

Oracle

Clickup

Hubspot

Certification

Project Management Skills for Leaders

Timeline

Manager Market Expansion

Buypass
12.2024 - Current

Business Growth Lead

Tossdown
06.2024 - 12.2024

Regional Lead

Savyour
05.2023 - 04.2024

Project Management Skills for Leaders

08-2022

Speaking Confidently and Effectively

08-2022

The 52 Best Sales Prospecting Tips

08-2022

MBA - Marketing

Institute of Business Administration, University of Punjab
05.2022 - 09.2024

How to Build a Brand on Social Media

05-2021

Leadership: How to Influence, Inspire, and Impact as a Leader

05-2021

Marketing Customer Analytics, Segmentation & Targeting

05-2021

Key Accounts Territory Manager

Foodpanda
05.2019 - 05.2023

Sales and Marketing Executive

7News
05.2016 - 05.2019

Bachelor of Science - Marketing

Institute of Administrative Sciences, University of Punjab
05.2012 - 05.2016

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Umair MushtaqManager Market Expansion| Category Executive | Territory Growth Manager