Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Umair Afzal

Umair Afzal

Paid Performance Marketing (PPC & SMM)
Lahore

Summary

Performance Marketing Manager with 4+ years of experience in Google Ads, Meta Ads, and Paid Media. Directly manage $229K+ monthly Google Ads spend across US client accounts, delivering measurable improvements in ROAS, CPA, and acquisition growth. Skilled in SEM, SMM, PPC, campaign optimization, and data-driven strategy. Strong background in data analytics and visualization (Looker Studio) with proven success in developing custom KPI frameworks to solve business-critical questions. Experienced in client acquisition, onboarding, and partner agency management. Currently working at adHamster, a Google Premier Partner agency, serving clients in the US and global markets.

Overview

18
18
years of professional experience
3
3
Certifications

Work History

Performance Marketing Manager

adHamster (Google Premier Partner Agency)
10.2024 - Current
  • Directly manage $229,000+ in monthly Google Ads spend across two major US client accounts, driving measurable performance growth.
  • Develop and implement end-to-end campaign strategies for e-commerce and lead-gen clients, focusing on CPA reduction, ROAS improvement, and scalable acquisition models.
  • Designed a custom KPI model ('Creative Velocity Framework') to evaluate the impact of creative testing and budget allocation. Insights influenced client strategy and are being replicated across Meta and TikTok.
  • Lead the Data Analytics team to analyze historical trends, uncover optimization opportunities, and answer business-specific questions.
  • Strong emphasis on data visualization using Looker Studio, creating interactive dashboards that drive client decision-making.
  • Lead and mentor in-house media buyers and analysts, ensuring campaigns remain KPI-focused and data-driven.
  • Collaborate with partner agencies to deliver white-label PPC services, adapting strategies for multiple industries and geographies.
  • Performance Marketing & Client Engagement | Oct 2021 – Oct 2024
  • Successfully closed and onboarded new clients, expanding adHamster’s portfolio across multiple verticals.
  • Closed and onboarded a Partner Agency, which has since scaled to outsource multiple client accounts to adHamster.
  • Led strategic discussions during client onboarding, covering campaign structures, growth planning, and marketing roadmaps.
  • Built and maintained strong client relationships, ensuring transparent reporting and securing renewals/upsells.
  • Managed campaigns across Google Ads, Meta Ads, and Shopping, improving conversions by 25% YoY through A/B testing, keyword analysis, and bid strategy adjustments.
  • Automated reporting and analytics through Looker Studio dashboards, enhancing client visibility into performance.

Various Roles

Multinet Pakistan (Pvt) Ltd
01.2013 - 01.2021
  • Deputy Manager / Assistant Manager / Senior Executive – Carrier Business & Strategy.
  • Managed B2B relationships with domestic and international telecom operators, offering fiber optic connectivity and managed telecom solutions.
  • Led business case development and capital budgeting analyses for long-term infrastructure investments.
  • Represented the Pakistan telecom sector at international industry forums (ITU & UNIDO joint workshop, Myanmar 2013).

Consumer Engagement Field Representative

Philip Morris International
02.2014 - 08.2014

Trade & Business Development Roles

Advance International Chemicals / International Petrochemicals
01.2008 - 01.2012

Education

MBA - Marketing

IBA, University of the Punjab
01.2013

BBA (Hons) - Accounting & Finance

Lahore School of Economics
01.2008

ICs - Computer Science

Government College University, Lahore
01.2004

O'Levels - undefined

Beaconhouse
01.2002

Skills

Paid Performance Marketing: Google Ads, Meta Ads (PPC, SEM, SMM)

Certification

Google Ads Search Certification

Timeline

Performance Marketing Manager

adHamster (Google Premier Partner Agency)
10.2024 - Current

Consumer Engagement Field Representative

Philip Morris International
02.2014 - 08.2014

Various Roles

Multinet Pakistan (Pvt) Ltd
01.2013 - 01.2021

Trade & Business Development Roles

Advance International Chemicals / International Petrochemicals
01.2008 - 01.2012

BBA (Hons) - Accounting & Finance

Lahore School of Economics

ICs - Computer Science

Government College University, Lahore

O'Levels - undefined

Beaconhouse

MBA - Marketing

IBA, University of the Punjab
Umair AfzalPaid Performance Marketing (PPC & SMM)