Summary
Overview
Work History
Skills
Certification
INTERNATIONAL VISIT
Timeline
Generic
Ubaid ur rahman

Ubaid ur rahman

Media Buy & E-commerce Manager
Lahore

Summary

Experienced with developing and managing strategic channel partnerships. Utilizes negotiation and relationship-building skills to optimize sales performance and drive market expansion. Track record of achieving business goals through effective communication and strategic planning. Hands-on Media Buyer with dynamic relationship building and organizational skills. Highly trained professional with passion for planning and supervising diverse media campaigns. Clear understanding of digital and traditional media buying, processes and contracts.

Overview

9
9
years of professional experience
5
5
Certifications
2
2
Languages

Work History

Media Buying & E-commerce Manager

TECNO Mobile (Carlcare PVT LTD)
01.2024 - Current
  • Managed media budgets exceeding $1M across Meta, Google, TikTok, and YouTube campaigns, achieving a 12% year-over-year growth in CTR.
  • Developed cross-channel media plans tailored to different product launches and audience segments.
  • Negotiated and secured premium ad inventory with key platforms, reducing media costs by 50%.
  • Media buying, which includes digital media, print media, and TV.
  • Launched and optimized TikTok TopView and YouTube Masthead campaigns, leading to record-breaking impressions and engagement.
  • Collaborated with creative, influencer, and performance teams to align messaging and delivery.
  • Selected to lead media buying for the regional launch of [Camon 30, Camon 30 Loewe edition, Camon 30S, Spark 30 series, Spark Go1, Camon 40 series, Spark 40 series], delivering over 1 billion reach in each campaign.
  • Supported the annual media planning process and media buying for digital content.
  • Streamlined media-buying process, resulting in increased efficiency and cost savings for the department.
  • Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
  • Managed inventory control processes for seamless order fulfillment and customer satisfaction.
  • Incorporated e-commerce objectives in social media platform management.
  • Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
  • Collaborated with cross-functional teams to develop and launch new products, meeting market demands.

E-commerce & IoT Manager

OPPO MOBILE TECHNOLOGY PAKISTAN PVT LTD
04.2020 - 01.2024
  • Created a consistent structural input format to maintain site continuity by authoring and implementing best practices for designers and content providers.
  • Streamlined communication between internal teams and channel partners, improving overall efficiency in the sales process.
  • Drove and delivered sales leads to convert into new business.
  • Developed and executed strategic plans for IoT channel sales growth and expansion into new markets.
  • Conducted regular performance reviews of channel partners to identify areas of improvement and growth potential.
  • Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
  • Coordinated with developers and designers to confirm that websites are user-friendly, visually appealing, and optimized for SEO.
  • Established and maintained a balanced and accurate e-commerce budget to execute initiatives with proper funding, and enrich the customer experience.
  • Helped find leading online retailers and platforms to connect with consumers.
  • Customized e-commerce platforms by building new products to bring value and convenience to the customers.
  • Communicate and submit the progress of monthly and quarterly reports with internal teams and management.
  • Maintained financial controls, planned business operations, and controlled expenses while identifying and pursuing opportunities to grow business operations and boost profit.
  • Performed an analysis of the competition to determine strengths and weaknesses as compared to products.
  • Achieved established KPIs for the company, internal team, and individual performance through teamwork and focus on customers.
  • Increase sales by effectively training employees, closely monitoring regional and local markets, and managing inventories.
  • Built relationships with customers and the community to establish long-term business growth.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.

Training Manager

OPPO MOBILE TECHNOLOGY PAKISTAN PVT LTD
03.2018 - 03.2020
  • Developed surveys to identify training needs based on projected production processes and changes.
  • Applied adult learning and performance expertise to assess behavioral and ability issues impacting work performance.
  • Implemented new learning strategies depending upon employees' skill levels.
  • Researched and obtained relevant course materials.
  • Managed new employee orientation training process for more than 100 employees each year.
  • Directed training programs and development paths for managers and supervisors.
  • Analyzed effectiveness of training programs at all levels and recommended updates.
  • Conducted training courses and prepared videos for long-term use.
  • Directed field training to enhance participants' skills.
  • Trained staff during demonstrations, meetings, conferences and workshops.
  • Led daily, weekly and monthly coaching, counseling and feedback sessions.
  • Conducted orientation sessions and organized on- the-job training for new hires.
  • Trained new hires to perform cross-training exercises with experienced workers.

Regional Sales Manager

OPPO MOBILE TECHNOLOGY PAKISTAN PVT LTD
02.2017 - 03.2018
  • Oversee the sales of every branch in the region.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Managed a team of 6 regional sales representatives, and consistently achieved high sales targets.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Analyze sales statistics to develop a continuous improvement strategy, and take steps to employ new strategies.
  • Review the success of each sales account to predict profits, and make projections.
  • Communicate with clients and sales staff to ensure that all issues are resolved quickly and successfully.
  • Finalized sales contracts with high-value customers.

Skills

  • Digital Media Buying (Google, Meta, TikTok, YouTube, DSPs)
  • Traditional Media (TV, Radio, OOH)
  • Media Planning & Strategy
  • Budget Management & ROI Analysis
  • Campaign Optimization (CPC, CPM, CPA)
  • Media Rate Negotiation
  • Influencer Marketing Collaboration
  • Competitor Analysis
  • E-commerce Strategy Development
  • Online Sales Funnel Optimization
  • Product Listing & Catalog Management
  • Campaign Planning & Execution
  • Regional Sales Strategy
  • Distributor & Retail Channel Management
  • Territory Management

Certification

06-2017 Employee of the month

INTERNATIONAL VISIT

2019.02-2019.02 OPPO China HQ

  • Manufacturing plant visit and check quality control
  • New product training and testing
  • Launching new projects for teams building and motivation.


2019.07-2019.07 OPPO China HQ

  • New product training and testing.
  • Team and market building projects.


2020.01-2020.01 OPPO China HQ

  • Grant ceremony of employees of the year
  • Team grading and building projects

Timeline

Media Buying & E-commerce Manager

TECNO Mobile (Carlcare PVT LTD)
01.2024 - Current

E-commerce & IoT Manager

OPPO MOBILE TECHNOLOGY PAKISTAN PVT LTD
04.2020 - 01.2024

Training Manager

OPPO MOBILE TECHNOLOGY PAKISTAN PVT LTD
03.2018 - 03.2020

Regional Sales Manager

OPPO MOBILE TECHNOLOGY PAKISTAN PVT LTD
02.2017 - 03.2018

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Ubaid ur rahmanMedia Buy & E-commerce Manager