TOOBA TARIQ
Lahore
Summary
Accomplished E-Commerce Specialist with a proven track record at Nestle, enhancing demand forecasting and executing successful digital marketing campaigns. Skilled in Excel Data Analysis and adept at fostering customer relationships, I increased product visibility and streamlined online operations. My strategic budget management and customer service excellence drive tangible results.
Overview
14
14
years of professional experience
Work History
E-Commerce Specialist
Nestle
Lahore
09.2022 - Current
- Executed strategies to meet eCommerce targets effectively.
- Enhanced demand and forecast planning monthly, increasing fill rates, availability, and product visibility.
- Ensured accurate data management, which includes timely submission of all the reports.
- Managed to go live with the dashboard at the global level for Nestlé's PK market.
- Collaborated with business and sales teams for campaign launches and trade promo activations, which include availability and visibility.
- Managed online product listings and ensured accurate representation across multiple e-commerce platforms.
E-Commerce Manager
Mitchell's Fruit Farms Limited
Lahore, Pakistan
03.2021 - 09.2022
- Established e-commerce channel resulting in onboarding of prominent B2C and B2B clients.
- Designed and executed digital marketing campaigns.
- Collaborate with internal teams to create landing pages, and optimize user experience.
- Developed and maintained online store inventory.
- Enhanced ROI through collaborative ad efforts.
E-Commerce Executive
Haleeb Foods Limited
Lahore
06.2017 - 02.2021
- Leading e-commerce businesses (Daraz, GrocerApp, Airlift, mycart, Hummart, cheetay, foodpanda).
- Creating and managing inventories for online stores.
- Liaison with Trade Marketing and distributors to ensure product availability.
- Campaign management and budget control.
- Run collaborative ads and boosting with agencies.
- Online store management (banners, logos, vouchers, discounts, etc.)
- Food Services Operations: Target forecasting and budget monitoring.
- Execution of different food service activities, such as working with agencies for procurement.
- Visiting new customers for product induction and branding.
- Successful launch of the online Fair Price Shop ordering portal.
- Budget monitoring, support to key accounts team in terms of product induction, shelf rent LMTs/IMTs, and POS material for promotional campaigns.
- Market visits to ensure product availability and visibility.
- Implemented several branding concepts, such as product display, improved Haleeb's website design and drafted the Market Intelligence Report.
Senior Executive, Global Marketing
NETSOL Technologies, Pakistan Ltd.
Lahore
09.2014 - 03.2017
- Managed social media presence for lead generation including LinkedIn and Google+ pages
- Annually drafted and executed marketing plans for Nadoz Greenz, a Netsol's subsidiary organic greens business
- Oversaw the business end-to-end as it was a start-up, including finance and accounting, operations, marketing, sales, client and vendor relationship management and distribution and service
- Carried out brand development (analysis & planning for brand perception including pricing, promotion and design & packaging)
- Conducted market research to identify opportunities for promotion & growth of the business
- Events & exhibitions management (Khalis Market, Haryali Market, Shaukat Khanum Fitness Fiesta, CCBL-Farmer's Market)
- Social Media Marketing (Facebook, Snapchat Instagram & LinkedIn)
- Liaised with vendors for optimal efficiency in products delivery, collection and service
- Website designing, SEO, Google Analytics & QA
- Developed content for and oversaw publication and distribution of marketing material (corporate profile
- Product brochures etc.)
- Launched another Netsol's subsidiary, Amayl, an organic make-up brand
- Carried out all pre-launch planning and preparations, including market research, product development, designing, pricing, product photography, promotional strategies, website design and development
Internship
Askari Bank
Lahore
08.2010 - 09.2010
- Worked in accounts department, learnt processes and procedures of account opening
- Worked in operations department and learnt about cash handling, cheque book issuance, locker issuance and debit card issuance
- Exhibited excellent interpersonal skills while assisting customers and was entrusted with responsibility to handle high value instruments
Education
MBA -
University of Central Punjab
LahoreSkills
- Microsoft Word Proficiency
- PowerPoint Design Skills
- Excel Data Analysis
- Search engine optimization
- Optimized Product Listings
- Customer Service
Timeline
E-Commerce Specialist
Nestle
09.2022 - Current
E-Commerce Manager
Mitchell's Fruit Farms Limited
03.2021 - 09.2022
E-Commerce Executive
Haleeb Foods Limited
06.2017 - 02.2021
Senior Executive, Global Marketing
NETSOL Technologies, Pakistan Ltd.
09.2014 - 03.2017
Internship
Askari Bank
08.2010 - 09.2010
MBA -
University of Central Punjab
Similar Profiles
Heather Glena AsaiHeather Glena Asai
National Director at NestleNational Director at Nestle
Summer NealSummer Neal
Ingredient Processing (IP) Operator at NestleIngredient Processing (IP) Operator at Nestle
Carlos RodriguezCarlos Rodriguez
Production Supervisor at NestleProduction Supervisor at Nestle