Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
Generic
TOOBA NOOR

TOOBA NOOR

Karachi

Summary

Dynamic and results-driven Sales & Marketing Specialist with a passion for visual merchandising, fashion marketing, content creation, and set designing. Proven track record of driving revenue growth and increasing brand visibility in the fashion industry. Excels in crafting compelling marketing strategies, campaigns, executing innovative visual displays, and creating captivating set designs. Diverse skill set combined with a keen eye for detail enables the delivery of exceptional results that consistently exceed expectations. Let's connect and explore opportunities to elevate your brand's presence and profitability.

Overview

8
8
years of professional experience

Work History

Assistand Brand Manager

Eleganz Luxury
07.2024 - Current

As an Assistant Brand Manager at Eleganz Luxury, I managed Lancôme & Mugler under the L'Oréal Luxe division. My role involved a mix of brand management, sales coordination, and marketing execution to ensure strong market presence and growth. Key responsibilities included:

  • Sales & Reporting: Prepared and analyzed sales reports to track performance and identify opportunities for growth.
  • Supply Chain & Orders: Managed inventory planning and placed orders with the international team in France to maintain optimal stock levels.
  • Marketing & Launches: Executed marketing activities and planned the launch of novelties to maximize brand visibility.
  • Training & Development: Conducted brand training sessions for sales staff and beauty advisors to enhance product knowledge and customer engagement.
  • Retail & Visibility Execution: Ensured proper in-store merchandising, visual consistency, and brand compliance across key retail locations.

Retail Marketing Specialist

Mekotex
01.2022 - 01.2023
  • Company Overview: Apparel and Textile
  • Created and managed social media content across multiple platforms (Instagram & Facebook) to promote brand awareness and drive engagement
  • Designed visually appealing displays and layouts in physical retail spaces to enhance customer experience and drive in-store traffic
  • Coordinated with the marketing team to ensure visual elements aligned with social media campaigns, creating a cohesive brand presence both online and offline
  • Produced high-quality visual content, including photos and videos, for social media posts that showcased products in aesthetically pleasing ways
  • Collaborated with graphic designers and photographers to ensure content consistency with brand identity
  • Conducted market research to stay updated on the latest trends in social media and visual merchandising
  • Worked closely with the sales and product development teams to align marketing efforts with business goals
  • Apparel and Textile

Assistant Producer

Express News Channel
01.2021 - 01.2022
  • Company Overview: Media
  • Providing administrative and creative support
  • Assisting with the management and participating in the post-production process
  • Assist on set during shoots including steaming, pinning and fitting clothes or products
  • Direct make-up, hair & create mood boards
  • Schedule meetings, calls, and rehearsals
  • Manage the production calendar and keep track of deadlines
  • Help with marketing and promotional activities for the project release
  • Media

Assistant Manager

AlKaram
01.2019 - 01.2021
  • Company Overview: Fashion Apparel
  • Assist the Store Manager in overseeing day-to-day operations
  • Monitor and report on sales performance, identifying trends and areas for improvement
  • Lead, motivate, and train store associates
  • Schedule staff shifts and ensure optimal coverage during peak hours
  • Ensure excellent customer service standards are maintained & resolve customer complaints promptly and effectively
  • Manage inventory levels and coordinate stock replenishment
  • Handle cash management tasks, including bank deposits
  • Track the effectiveness of promotional campaigns and suggest improvements
  • Coordinate and execute in-store events to drive customer engagement and sales
  • Fashion Apparel

In-Store Visual Merchandiser

Mango
01.2017 - 01.2019
  • Company Overview: Luxury Fashion Brand
  • Defining, designing and implementing a creative visual merchandising strategy
  • Creating appealing and eye-catching visual displays that lead the customer through the entire store
  • Producing window displays, signs, interior displays, floor plans and special promotions' displays
  • Change displays to promote new product launches and reflect festive or seasonal
  • Designed visually appealing displays and layouts in physical retail spaces to enhance customer experience and drive in-store traffic
  • Luxury Fashion Brand

Education

MBA - Business Administration

Preston University

Advanced Diploma - Fashion Marketing and Merchandisng

Asian Institute of Fashion Design

Bachelor - Humanities

University of Karachi

Intermediate - Commerce

Govt. College for Women's

Skills

  • Strategic Planning
  • Sales analysis
  • Inventory management
  • Marketing execution
  • Brand training
  • Market research

  • Visual merchandising
  • Product management
  • Trade marketing
  • Market analysis
  • Marketing communications
  • Campaign planning

Accomplishments

    Played a key role in the revamp of Naheed, one of the largest retail stores and a major customer of Eleganz Luxury, executed exclusively by L'Oréal Luxe to enhance brand presence and visibility.

Languages

English
Urdu

Timeline

Assistand Brand Manager

Eleganz Luxury
07.2024 - Current

Retail Marketing Specialist

Mekotex
01.2022 - 01.2023

Assistant Producer

Express News Channel
01.2021 - 01.2022

Assistant Manager

AlKaram
01.2019 - 01.2021

In-Store Visual Merchandiser

Mango
01.2017 - 01.2019

Advanced Diploma - Fashion Marketing and Merchandisng

Asian Institute of Fashion Design

Bachelor - Humanities

University of Karachi

Intermediate - Commerce

Govt. College for Women's

MBA - Business Administration

Preston University
TOOBA NOOR