Detail-oriented and strategic Advertising Campaign Specialist with experience in both digital and traditional marketing. Adept at managing end-to-end campaign execution, collaborating with cross-functional teams, and driving key performance indicators (KPIs). Seeking to contribute to TU Dublin by supporting the Advertising Manager in delivering impactful marketing initiatives.
Hi, I’m
Attiq Rehman
Advertising Campaign Specialist
Summary
Overview
9
years of professional experience
6
years of post-secondary education
4
Certifications
Work History
Sky marketing
Advertising Campaign Specialist
09.2022 - Current
Job overview
- As Advertising Campaign Specialist, I was responsible for overseeing Digital Marketing paid activities of 7 offices across Pakistan: that includes Social Media Marketing, Content Management, SEO, Google and Facebook Ads, Email Marketing and Website Management.
- Managed budgets and timelines, ensuring all campaigns were delivered on time and within budget constraints.
- Collaborated with creative and media team on our creative requirements
- Developed cross-functional relationships, working closely with design, product, and analytics teams to create cohesive campaigns.
- Created persuasive landing pages that effectively communicated value propositions and encouraged conversions.
- Conducted thorough market research to identify key audience segments for both Digital and print, audio and TV.
- Established clear KPIs for each campaign, measuring success against defined objectives regularly.
- Negotiated vendor contracts and managed relationships for outdoor campaigns and TV ads
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
AURA
Media Buyer
03.2019 - 08.2022
Job overview
- As Media Buyer for AURA, I implement strategies and develop digital campaigns that support lead generation across the funnel (including Content Marketing, SEO & SEM/PPC, Email, Paid & Organic Social Media, and Display Advertising).
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
- Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
- Advised clients on potential risks associated with specific media buys while providing alternative options for consideration.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Effectively communicated campaign progress, results, and insights with internal stakeholders and clients through detailed reports and presentations.
NACTE HEC Pakistan
Data Analyst
06.2015 - 03.2019
Job overview
- National Accreditation Council (NACTE) is government organization responsible for Accredit-ate Teacher Education program all over the Pakistan
- As Data analyst my responsibilities include conducting full lifecycle analysis to include requirements, activities and design
- Also analysis and reporting, monitor performance and quality control plans to identify improvements.
Education
Federal Urdu UniversityIslamabad, Pakistan
Bachelors in Computer Science
06.2012 - 05.2016
University Overview
Islamabad Model College For BoysIslamabad, Pakistan
Intermediate in Computer Science
03.2010 - 05.2012
University Overview
Skills
Facebook Ads
Passions
Passions
- Reading
- Learning
- Travelling
- Photography
Certification
Digital Marketing
Timeline
Next MBA Online Course (Continue)
08-2024
Google Ads Course
06-2023
Facebook Blue Print
04-2023
Advertising Campaign Specialist
Sky marketing
09.2022 - Current
Digital Marketing
03-2019
Media Buyer
AURA
03.2019 - 08.2022
Data Analyst
NACTE HEC Pakistan
06.2015 - 03.2019
Federal Urdu University
Bachelors in Computer Science
06.2012 - 05.2016
Islamabad Model College For Boys
Intermediate in Computer Science
03.2010 - 05.2012
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