Talha Changi

• Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
• Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
• Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
• Mentored junior staff members, supporting their professional growth within the organization.
• Balanced risk management with strategic objectives to optimize overall business performance outcomes.
• Established productive relationships with key stakeholders, ensuring alignment of business objectives.
• Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
• Increased efficiency by implementing new business unit strategies and streamlining operations.
• Developed strong team dynamics through regular communication, resulting in improved performance.

• Tracked key performance metrics regularly, ensuring constant improvement in account management strategies over time.
• Identified new business opportunities by analyzing industry trends and competitor activities.
• Provided valuable insights to product development teams based on customer feedback, driving innovation in offerings.
• Developed a comprehensive understanding of customers'' needs, enabling targeted up-selling and cross-selling efforts.
• Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
• Strengthened overall portfolio performance by conducting thorough market analysis before presenting findings during quarterly review sessions.
• Conducted regular account reviews to monitor progress, identify opportunities, and address concerns.
• Assisted marketing team in creating promotional materials that resonated with target audience segments effectively.
• Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
• Implemented account plans to enhance customer retention and optimize business potential.

• Provided valuable insights to product development teams based on customer feedback, driving innovation in offerings.
• Tracked key performance metrics regularly, ensuring constant improvement in account management strategies over time.
• Identified new business opportunities by analyzing industry trends and competitor activities.
• Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
• Strengthened overall portfolio performance by conducting thorough market analysis before presenting findings during quarterly review sessions.
• Conducted regular account reviews to monitor progress, identify opportunities, and address concerns.
• Delivered tailored presentations showcasing the company''s unique value proposition to prospective clients.
• Assisted marketing team in creating promotional materials that resonated with target audience segments effectively.
• Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
• Collaborated with cross-functional teams for seamless project execution and exceptional client service.

· To ensure development, alignment, implementation and evaluation of trade marketing initiatives nationally, sales volume and region profitability growth:

· Regional Strategy planning responsibility

· Brand portfolio activation development, implementation & evaluation

· Regional Trade Marketing Team building

· Marketing Spend Effectiveness culture leadership in Trade Marketing

· Drives traffic to store & improves store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services

· Implements marketing strategies & action plan given by Brand marketing manager to improve brand’s performance

· Supervises the execution of the marketing action plan of the local markets & analyzes results (Store events, direct marketing, promotions

· Optimizes service & in-store experience by

- Merchandising

- Defines action plan per store based on Mystery shopping and monitors it

- Monitors Store KPI’s

• Collaborated closely with Marketing and Brand Managers to identify and create new opportunities, significantly boosting brand presence and sales volume.
  . Focused on optimizing brand activities to build equity without conflicting with other brands in the portfolio, ensuring consumer acceptance.
  . Identified key areas for effective brand positioning to drive consumer demand and increase brand appreciation.
  . Aligned goals with cross-functional teams for successful project outcomes.
  . Managed multiple high-priority projects, meeting strict deadlines.
  . Worked with production teams to resolve scheduling conflicts.
  . Improved project efficiency through strategic planning.

. Negotiated cost-effective contracts with vendors, securing favorable terms.
. Developed and led marketing campaigns, enhancing brand visibility.
. Identified expansion opportunities by closely monitoring industry trends.
. Kept projects on track by monitoring progress and meeting deadlines.
. Scheduled and facilitated cross-team meetings, ensuring effective planning and execution.
. Aligned strategic goals with marketing managers to achieve program objectives.
. Collaborated with cross-functional teams to develop new products, driving business growth.
. Successfully coordinated corporate events within budget.