Syed Yasser Abbas
Sales & Marketing Procurement & Supply Chain Distribution Management
Lahore,Canal
Summary
High-achieving Business Development Representative bringing expertise in marketing, sales and operations. Consults with customers, builds strong relationships and increases sales numbers. Versatile Business Development Associate highly effective at generating leads, developing pipelines and closing sales. Offering 12+ years of identifying new revenue streams and potential clients to meet growth objectives. Thrives on challenge and competition.
Overview
12
12
years of professional experience
Work History
Business Development Marketing Consultant
Key Devs technologies
Lahore, Punjab
01.2020 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Pitched plans and investment strategies to potential partners to raise capital.
- Networked among local business and community organizations to develop leads and generate business.
- Developed business pipeline using cold and warm techniques.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
Small Business Owner
Nutri Natural Farms
Lahore , Punjab
10.2018 - Current
- Devised processes to boost long-term business success and increase profit levels.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Coached and mentored employees through effective recruitment, hiring and goal setting methods.
- Oversaw long-term planning, staff hiring and training, and procedure development as part of business operations.
Deputy Manager Projects
Hi-Tech Lubricants Limited, HTL- ZIC Motor Oil
05.2010 - 11.2018
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Conducted four audits annually to keep store presentable and functional.
- Eliminated functional bottlenecks by streamlining communication channels between management and employees.
- Devised processes to boost long-term business success and increase profit levels.
- Assisted senior manager with payroll, scheduling and cash deposits and receipts.
Assistant Supply Chain Manager
Hi- Tech lubricants
Lahore, Punjab
03.2014 - 07.2016
- Oversaw supply chain and supported tech transfer projects, batch release testing, change management and resolution of customer complaints.
- Integrated financial and operation plans with strategic objectives to deliver improved operational and financial results to boost customer satisfaction, profitability and working capital.
- Supported new product development teams, bid responses and subcontracting opportunities.
- Interfaced with suppliers to quickly resolve quality or delivery issues.
- Managed capacity and material planning, procurement, shipping, receiving and warehousing functions.
- Measured and communicated supplier performance and supported supply chain continuous improvement efforts.
- Led and directed employee selection and hiring.
- Identified, selected and maintained logistic suppliers and achieved optimum costs and service qualities.
- Devised and implemented short-term and long-term plans, optimizing supply chain management and improving value relating to annual expenditures.
- Achieved 5% inventory reduction by developing and implementing optimization methodologies for accounting processes.
- Managed production levels, identified material shortages and monitored inventory levels to meet order delivery requirements.
- Displayed exemplary negotiation skills when communicating with suppliers and vendors regarding contracts, policies and deadlines.
- Improved, standardized and documented planning and scheduling processes.
- Led proposal preparation, negotiation and administration of clinical contracts.
- Formulated demand planning and generated supply chain management metrics.
- Built supplier relationships to mitigate risk and establish effective purchasing arrangements with indirect and logistics customers.
Assistant Marketing Manager
Hi-Tech Lubricants
Lahore, Punjab
02.2012 - 07.2014
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
- Boosted affiliate revenue by leveraging diverse channel strategies and growth-focused initiatives.
- Built and improved customer engagement plans, boosting conversion rates 100%.
- Grew new business connections by strategically networking with industry experts.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Oversaw and adhered to communications department budget.
- Developed innovative and targeted collateral to support overall branding objectives.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
Marketing Executive
Hi-Tech Lubricants Limited
Lahore, Punjab
05.2010 - 07.2022
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
Education
Master of Marketing -
University of Punjab
Professional Development Courses -
Lahore University of Management Sciences
Skills
Strategic planning
Policies and procedures
Improvement initiatives
Project Management
Negotiation
Mathematical calculations
Performance improvement
Timeline
Business Development Marketing Consultant
Key Devs technologies
01.2020 - Current
Small Business Owner
Nutri Natural Farms
10.2018 - Current
Assistant Supply Chain Manager
Hi- Tech lubricants
03.2014 - 07.2016
Assistant Marketing Manager
Hi-Tech Lubricants
02.2012 - 07.2014
Marketing Executive
Hi-Tech Lubricants Limited
05.2010 - 07.2022
Deputy Manager Projects
Hi-Tech Lubricants Limited, HTL- ZIC Motor Oil
05.2010 - 11.2018
Master of Marketing -
University of Punjab
Professional Development Courses -
Lahore University of Management Sciences