Syed Shah Owais Alam
Chief Branding Officer @ Aston360 | Fractional CBO @ Ideas GCC | Member @ CMO Alliance
Karachi, Sindh
Summary
Strategic and results-oriented Chief Branding Officer with a proven ability to drive innovative, high-impact brand strategies that accelerate growth and establish market leadership.
Demonstrated expertise in developing and executing data-driven branding campaigns, elevating brand equity, and achieving measurable results across diverse industries and global markets.
Adept at managing key accounts, leading cross-functional teams, and forging long-term client partnerships to drive sustained business success.
Passionate about leveraging cutting-edge branding techniques to create value and enhance organizational impact, contributing to both immediate performance and long-term competitive advantage.
Committed to driving transformative change and positioning brands for enduring success in rapidly evolving markets.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work History
Member
CMO Alliance
09.2024 - Current
- The CMO Alliance exists to create an exclusive centre of excellence for current (and aspiring) Chief Marketing Officers all over the world
- Through intimate + exclusive small councils, peer-to-peer meetings, articles, podcasts, events, and reports, our mission is to provide CMOs with the content they need to grow their business, hit their targets, learn from other marketing leaders, and level themselves up - personally and professionally
- The CMO Alliance exists to create an exclusive centre of excellence for current (and aspiring) Chief Marketing Officers all over the world
- Through intimate + exclusive small councils, peer-to-peer meetings, articles, podcasts, events, and reports, our mission is to provide CMOs with the content they need to grow their business, hit their targets, learn from other marketing leaders, and level themselves up - personally and professionally
Chief Branding Officer
Aston360 (Brand of Ossols Pvt Ltd)
05.2024 - Current
- As the Chief Branding Officer at Aston360, I lead the strategic direction and execution of brand initiatives, ensuring alignment with company goals and market demands.
- I successfully onboarded and continue to drive growth for two key accounts, Tiffen.com and Knife-Depot.com, enhancing their brand presence and market positioning.
- Through data-driven strategies and creative solutions, I deliver impactful results, fostering long-term client relationships and driving brand awareness and sales growth.
Chief Brand & Communication Officer
Ossols Private Limited.
07.2023 - Current
- Ossols Pvt LTd Is a pioneering full-service digital agency that is committed to delivering digital excellence to B2B leaders
- With our unwavering dedication and relentless pursuit of innovation, we empower businesses across the USA & UK market to thrive in the dynamic digital landscape and establish themselves as industry leaders.
Fractional Chief Branding Officer
Ideas GCC (Brand of Ossols Pvt Ltd)
07.2023 - Current
- As the Chief Branding Officer at Ideas GCC, I spearhead brand strategy and development across the Middle East, ensuring impactful market presence and growth.
- I lead the execution of innovative branding campaigns tailored to the region's unique dynamics, enhancing brand visibility and customer engagement.
- With a focus on results-driven strategies, I drive brand awareness and strengthen client relationships, contributing to sustained business success in a competitive market.
Former Founder & CBO
Disrupt Minds
02.2021 - 02.2024
- Company Overview: We are dedicated to making a meaningful impact for our clients and for the world we live in
- Our values are the cornerstone of who we are and guide our actions and decisions every day
- These values include a passion for technology and innovation, a commitment to delivering excellence, a belief in the inherent value of every individual, and giving back to the society where we can
- We are dedicated to making a meaningful impact for our clients and for the world we live in
- Our values are the cornerstone of who we are and guide our actions and decisions every day
- These values include a passion for technology and innovation, a commitment to delivering excellence, a belief in the inherent value of every individual, and giving back to the society where we can
Brand Reputation Manager
Digi Times
11.2019 - 01.2021
- Responsible for developing, implementing and executing marketing strategies / initiatives and activities including Paid Social Media Marketing & Influencer Marketing for their particular brand / Product Marketing
- Manages daily operations in a department responsible for creative works, Search Engine Optimization including audience promotions and advertising
- Core Responsibilities is to make sure the best outcome in development of all running in-house and client Brands (Social Media & Websites)
- Assists with audience research and develops creative briefs and design concepts to meet business objectives
- Analyzing how our brand is positioned in the market and crystallize targeted consumers insights
- As a Head Of Brand Management Department, Taking brand ownership and provide the vision, mission, goals and strategies to my team members to carry forward with company's vision
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies
- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
- Maintaining Best Reviews of our Brands on trusted platforms like (trustpilot, BBB etc) to keep trust of our clients
- Lead creative development and create motivating stimulus to get targeted population to 'take action'
- Brainstorm new and innovative design/marketing and growth strategies
- Lead the team of content writers and illustrators to make a spellbinding outcome to achieve targeted goals
Software Developer
Triobyte
02.2017 - 11.2018
Web Developer
hztechouse
01.2015 - 01.2017
- I updated and maintain this website 'American Safety' during my past work experience at HZTechouse
- I updated and maintain this website 'Spice Radio.net' during my past work experience at HZTechouse
- I created this website 'Cheetah Travel' for a client as per his requirements during my past work experience at HZTechouse
Education
Bachelor of Science (BS) - Computer Science
Iqra University (Official)
01.2016 - 01.2022
Intermediate - Pre-Engineering
Govt. College for Men, Nazimabad
01.2012 - 01.2014
Matriculation - Computer Science
Programmar School
03-2012
Skills
- Programmatic Media Buying
- C Level Management
- Branding & Identity
- Brand Architecture
- Media Buying & Planning
- Paid Media Advertisement
- Digital Strategy & Online Reputation Management
Websites
Awards
- Ethically reported vulnerability and Acknowledged By Algolia
- Ethically reported vulnerability and Acknowledged By Hotjar
- Ethically reported vulnerability and Acknowledged By WP Engine
- Ethically reported vulnerability and Acknowledged By Whatfix
Accomplishments
- LinkedIn Certified Marketing Insider - LinkedIn Academy
- LinkedIn Marketing Strategy - LinkedIn Academy
- Mobile Experience Certification - Google
- Google Ads Search Certified - Google
- Google Ads Display Certified - Google
- Cyber Threat Intelligence - IBM
- Practical Ethical Hacking - TCM Security
- Practical Web Application Penetration Testing - EC Council
- OSINT Fundamentals - TCM Security
- Windows Penetration Testing Essentials - EC Council
Timeline
Member
CMO Alliance
09.2024 - Current
Chief Branding Officer
Aston360 (Brand of Ossols Pvt Ltd)
05.2024 - Current
Chief Brand & Communication Officer
Ossols Private Limited.
07.2023 - Current
Fractional Chief Branding Officer
Ideas GCC (Brand of Ossols Pvt Ltd)
07.2023 - Current
Former Founder & CBO
Disrupt Minds
02.2021 - 02.2024
Brand Reputation Manager
Digi Times
11.2019 - 01.2021
Software Developer
Triobyte
02.2017 - 11.2018
Bachelor of Science (BS) - Computer Science
Iqra University (Official)
01.2016 - 01.2022
Web Developer
hztechouse
01.2015 - 01.2017
Intermediate - Pre-Engineering
Govt. College for Men, Nazimabad
01.2012 - 01.2014
Matriculation - Computer Science
Programmar School
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