Syed Muhammad Ali Haider
Lahore
Work Preference
Summary
Dynamic Senior WordPress and Full-Stack Developer with over seven years of experience in building, customizing, and maintaining scalable WordPress and WooCommerce solutions. Expertise in custom themes, plugins, PHP, JavaScript/jQuery, AJAX, ACF, CPTs, CRON jobs, and WordPress hooks and filters. Proven ability to transform designs into pixel-perfect, responsive websites while developing custom functionality, debugging complex issues, and optimizing performance for production environments. Skilled at mentoring junior developers, collaborating with clients, and managing live websites end-to-end to deliver reliable, user-friendly, and maintainable solutions.
Overview
6
6
years of professional experience
Work History
Sr Web Developer
Premier Consultancy
01.2025 - Current
- Managed and maintained 3 live production WordPress websites, ensuring continuous availability, stability, and optimal performance across all environments.
- Owned the end-to-end lifecycle of company websites, from development and deployment to ongoing maintenance, updates, and optimization.
- Diagnosed, debugged, and resolved frontend and backend WordPress issues across live environments, minimizing downtime and ensuring uninterrupted user access.
- Performed performance optimization initiatives, including code-level fixes and configuration improvements, resulting in faster load times and improved site stability.
- Worked extensively with PHP, WordPress core, custom themes, and plugins to fix issues, enhance functionality, and maintain scalable implementations.
- Managed hosting and server-related issues, including configuration adjustments and downtime troubleshooting, helping maintain production-ready environments with minimal service disruption.
- Implemented updates, fixes, and enhancements on live sites using safe deployment practices to avoid traffic disruption and regressions.
- Ensured websites remained secure, optimized, and reliable, proactively addressing issues before they impacted users or business operations.
- Served as the primary technical point of contact for all web-related issues within the organization, providing timely resolutions and clear technical guidance.
- Maintained clean, structured, and scalable WordPress implementations across multiple sites, supporting long-term maintainability and future enhancements.
Freelancer
Independent WordPress Projects
01.2024 - Current
- Managed, fixed, and further customized WooCommerce 2-3 websites for multiple clients.
- Analyzed user feedback to gather input and identify areas for improvement.
- Debugged checkout, product, and plugin-related issues in live environments.
- Extended existing WooCommerce functionality based on client requirements.
- Developed a custom Business Card Generator WordPress plugin, allowing dynamic card creation based on user input.
- Delivered client-specific solutions while maintaining performance and stability.
Full Stack WordPress Developer
EXERTLOGICS
05.2023 - 06.2025
- Led and managed a team of 3–5 junior developers, overseeing task allocation, code reviews, and delivery timelines, resulting in on-time completion of 95%+ projects.
- Converted 20+ UI/UX designs into fully functional, responsive WordPress websites, ensuring cross-browser compatibility and mobile-first performance.
- Developed and customized custom themes and 10+ plugins, including tailored WooCommerce functionality, improving client feature flexibility and reducing reliance on third-party plugins by 30%.
- Built and optimized WooCommerce e-commerce solutions for multiple client projects, supporting product catalogs, payment gateways, and checkout flows that improved conversion readiness and scalability.
- Redesigned and rebuilt existing WordPress projects to match updated designs with pixel-perfect accuracy, reducing client revision requests by 40%.
- Debugged complex plugin, theme, and server-level issues, and implemented performance optimizations (caching, asset optimization, database cleanup) to achieve Google PageSpeed scores of 85–95+ on average.
- Mentored junior developers through structured guidance and hands-on problem solving, improving overall code quality and reducing rework and QA issues by 25%.
- Delivered user-friendly, scalable WordPress solutions with a strong focus on maintainability, performance, and client satisfaction.
WordPress Developer / Web Developer
EXPLORELOGICS
06.2022 - 03.2023
- I worked as a Senior Web developer, with a team of two juniors working under me delivered 20 plus fully mobile responsive websites.
WordPress Developer / Web Developer
TSOFTEK
10.2019 - 01.2022
- Started with a 3-month internship, learning WordPress and Web Development fundamentals.
- Progressed to working on real client websites after internship completion.
- Communicated directly with live clients to:
Gather requirements
Explain system workflows
Present completed solutions - Built and customized websites mainly using WordPress builders.
- Developed a strong foundation in WordPress structure and professional client handling.
- Developed and implemented WordPress sites, themes, and plugins.
- Installed required plugins and additional coding to fit the final design and functionality requirements.
- Converted design assets into component-based HTML, CSS, and JavaScript.
- Used Chrome Inspector and Firebug to debug live sites.
Education
Master of Science - Computer Science
University of Management & Technology (UMT)
Lahore01.2021
Associate of Science - Computer Science
University of Central Punjab (UCP)
Lahore01.2018
A-levels - Physis, Chemistry, Maths
Crescent Model Higher Secondary School
Lahore01.2016
O-Levels -
Lahore Grammar School
Lahore01.2010
Skills
- Technical Skills:
- WordPress Development (themes, plugins, page builders)
- PHP Programming & OOP Principles
- HTML5, CSS3 & Responsive Front-End Development
- JavaScript & jQuery
- E-Commerce & CMS Platforms:
- WooCommerce Store Development & Optimization
- Shopify Development & Customization
- Webflow Project Management
- MySQL (WordPress database usage)
- Frontend Implementation:
- Conversion of PSD / Design Files to Responsive HTML
- Bootstrap 4 Framework
- Cross-Browser & Mobile-First Development
- UI Implementation from Design Tools
- Professional & Project Skills
- Client Communication & Requirement Clarification
- Project Coordination & Task Ownership
- Problem Diagnosis & Resolution
- Cross-Functional Collaboration
Languages
English – Native
Urdu – Native
Timeline
Sr Web Developer
Premier Consultancy
01.2025 - Current
Freelancer
Independent WordPress Projects
01.2024 - Current
Full Stack WordPress Developer
EXERTLOGICS
05.2023 - 06.2025
WordPress Developer / Web Developer
EXPLORELOGICS
06.2022 - 03.2023
WordPress Developer / Web Developer
TSOFTEK
10.2019 - 01.2022
Master of Science - Computer Science
University of Management & Technology (UMT)
Associate of Science - Computer Science
University of Central Punjab (UCP)
A-levels - Physis, Chemistry, Maths
Crescent Model Higher Secondary School
O-Levels -
Lahore Grammar School
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Hobbies
Gaming, Movies, Anime, Traveling, Exploring, Browsing
Portfolio | Websites
- https://premierconsultancy.com/
- https://premierconsultancy.co.th/
- https://premiertravelogue.com/
- Https://lafeber.com/
- Https://lafeber.com/pet-birds/
- Https://lafeber.com/mammals/
- Https://lafeber.com/vet/
- Https://lafeber.com/petshop
- Https://emeraid.com/
- Https://getwylde.com/
- Https://chestfreezercoldplunge.com/
- Https://emeraid.com/vet
- Https://essentialdata.com/
- Https://ironandfire.co.uk/
- Https://www.tippitoesdance.com/
- Https://www.thechginstitute.com/
- Https://chirorevival.com/
- Https://wellnessacaundherbs.com/
- Https://www.healthsourceacupuncture.com/
- Https://www.nervehealth.com/
- Https://www.neurolifehealing.com/
- Https://www.liveinalignment.org/
- Https://www.funding.dynamiccap.com/
- Https://www.heritagegsnfl.com/
- Https://alanpittsdw.wpenginepowered.com/
- Https://www.internationaltercumeburosu.com/
Gaming, Movies, Anime, Traveling, Exploring, Browsing, Eating
I actively invest time in self-learning and improving my technical skills. My interests in gaming and anime have strengthened my attention to detail and problem-solving abilities, while traveling has helped me adapt quickly and work effectively with diverse teams. I am fluent in English and Urdu and value clean, reliable, and maintainable development.
Projects
Lafeber Main/Retail Site | Lafeber Company | Mar 2023 - Present, https://lafeber.com/, Tools: WorPress, WooCommerce, ACF, CPT, HTML5, CSS3, PHP, JavaScript, jQuery, MySQL and AJAX, Lafeber Vet | Lafeber Company | Mar 2023 - Present, https://lafeber.com/vet, Tools: WorPress, WooCommerce, ACF, CPT, HTML5, CSS3, PHP, JavaScript, jQuery, MySQL and AJAX, Lafeber Pet Shop | Lafeber Company | Mar 2023 - Present, https://lafeber.com/petshop, Tools: WorPress, WooCommerce, ACF, CPT, HTML5, CSS3, PHP, JavaScript, jQuery, MySQL and AJAX, Lafeber Mammals | Lafeber Company | Mar 2023 - Present, https://lafeber.com/mammals/, Tools: WorPress, ACF, CPT, HTML5, CSS3, and PHP, Go Green Chilli, http://gogreenchilis.com/, Tools: Wordpress, My Arabic Calligraphy, https://audaeclub.com/, Tools: Shopify
Hobbies
Gaming, Movies, Anime, Traveling, Exploring, Browsing
Portfolio | Websites
- https://premierconsultancy.com/
- https://premierconsultancy.co.th/
- https://premiertravelogue.com/
- Https://lafeber.com/
- Https://lafeber.com/pet-birds/
- Https://lafeber.com/mammals/
- Https://lafeber.com/vet/
- Https://lafeber.com/petshop
- Https://emeraid.com/
- Https://getwylde.com/
- Https://chestfreezercoldplunge.com/
- Https://emeraid.com/vet
- Https://essentialdata.com/
- Https://ironandfire.co.uk/
- Https://www.tippitoesdance.com/
- Https://www.thechginstitute.com/
- Https://chirorevival.com/
- Https://wellnessacaundherbs.com/
- Https://www.healthsourceacupuncture.com/
- Https://www.nervehealth.com/
- Https://www.neurolifehealing.com/
- Https://www.liveinalignment.org/
- Https://www.funding.dynamiccap.com/
- Https://www.heritagegsnfl.com/
- Https://alanpittsdw.wpenginepowered.com/
- Https://www.internationaltercumeburosu.com/
Gaming, Movies, Anime, Traveling, Exploring, Browsing, Eating
I actively invest time in self-learning and improving my technical skills. My interests in gaming and anime have strengthened my attention to detail and problem-solving abilities, while traveling has helped me adapt quickly and work effectively with diverse teams. I am fluent in English and Urdu and value clean, reliable, and maintainable development.