SYED JAWAD ALI
Karachi
Summary
Customer centeric, Result-driven professional with over 8 years of experience in international sales, supply chain management, budgeting, cost optimization & commercial logistics operations. Determined to learn and equip end to end process and tools to achieve development,& delivery of goals.
Overview
12
12
years of professional experience
45
45
years of post-secondary education
Work History
Sr Executive Export Supply Planning & Logistics
Shan Foods Pvt Limited
Karachi
11.2018 - Current
International Sales Executive
07.2015 - 10.2018
Export System Support Executive
12.2013 - 06.2015
- FMCG company, established in 1981 by one visionary man, catering local and international demand for spices, recipe mixes and other wide range of culinary essentials
- Shan complies with all the local and international laws and has all the ISO and other certifications
- With the growing sales and improved new range of products company is increasing its presence in 5 continents
- Currently I am engaged in transforming the export supply management operations to gear up the organization for up coming challenges
- Proactively manage the global logistics and distribution networks and continually strive to find efficiencies and create a competitive edge for the organization
- Reduce annual freight logistics cost by 50% with optimum utility of Tier 1 contracts
- Own and manage the 3PL partner relationships
- Manage fumigators, custom brokers & legal liaison with government deparments for export shipments origin & destination
- Work with quality to implement processes to receive 3PL feedback on customer quality issues with root cause and corrective actions
- Developed process and interface with other groups to fulfill their requirements and meet customer expectations on B2B orders
- Work with the Supply Chain Manager on inventory cycle counts and physical inventory processes including interfacing with auditors
- Prepare MIS reports with dashboards and indicative improvement areas
- Work closely with International sales team to realize AOP targets MoM and diminish operations cost and operations hindrance
- Ensure Project performance and delivery meets KPI's
- Prepares reports on fast moving and best-selling stock items in preparation for buying sessions
- Conduct Distributor evaluation – appraise performance periodically
- Keep holistic record of all the trade spending, claims, promotional activities and etc
- Assist in audit, inspection and country specific law compliance
- Purchase order management – responsible for vendor payments
- Periodically conduct vendor performance reviews through workshops.Share new promotional orders with BDM for their timely orders confirmation
- Projects & Accomplisments:
- Achieved saving of 13% (3M USD) in freight portfolio & operations cost through extensive negotiations, contract remodeling, new supplier induction, global supplier leveraging & development
- Consistently managed to raise market share by 5% through buying at right time, price and active cover management
- Developed Invoice automation process through BI tool which greatly streamlined payment process from 40 days to 14days
- Documents Legalization reduced from 7 days to 2days
- Developed a local Dashbaord to monitor annual goals and export departmen’s KPIs
- Successfully Pioneered Export Automation Software for North America’s distribution which covers market share of 50% in sales
- Beaten market inflation by timely management of freight & transportation cost through risk management & excellent market insights
- Spearheaded and successfully managed world’s biggest food exhibition (Gulf Food 2014) in Dubai.
IT Manager
Alfarid Corporation & Landscape (Pvt) Ltd
Karachi
11.2009 - 11.2013
- Founded in 1972 in Karachi, Pakistan, Alfarid Corporation Limited (AFCL) has leveraged decades of experience in the specialty foods and botanicals industry to become a market leader in the supply of Basmati Rice, Licorice, Botanical Herbs & Plant based raw materials, Tree Resins, Himalayan Rock Salt, Essential Oils, Carrier Oils, Hydrosol, Licorice Extract, Handmade Soaps, 100% Vegan Candles, Rose Flowers, Bath Salt, Aromatic Spices and Dried Fruits & Nuts
- Managed 50+ complex websites domain & hosting with payment solution like Magento
- Alipay, UBL green
- Increased overall keyword rankings on average by 40% within 3 months by implementing quality content marketing and offsite white hat SEO marketing
- Created strategic search engine marketing and social media direction for 40 clients to optimize online presence for maximum exposure and increased revenue
- Analyzed keywords and Google analytics, conducted competitive analysis to identify improvements to increase visibility and rankings
- Projects & Accomplisments:
- Www.alfarid.org ranking imporved from 100th to 10th position
- Implemneted Act Sage CRM & Integeration with Quickbooks for export process cycle
- Implemented Online Buying Ecommerce & transcation check out with local banks & paypal.
Education
MASTERS IN BUSINESS ADMINISTRATION - Marketing & MIS
IQRA UNIVERSITY
Skills
Budgeting and ForecastingInternational Clientele DevelopmentSCM by SidatHyderConversant with SAPProject ManagementAli BabaDigital MarketingEffective NegotiationE-CommerceVendor managementMicrosoft Office (including Power BI)Customer Relationship ManagementContract Negotiations3PL LogiSTICSIBM Cognos
Timeline
Sr Executive Export Supply Planning & Logistics
Shan Foods Pvt Limited
11.2018 - Current
International Sales Executive
07.2015 - 10.2018
Export System Support Executive
12.2013 - 06.2015
IT Manager
Alfarid Corporation & Landscape (Pvt) Ltd
11.2009 - 11.2013
MASTERS IN BUSINESS ADMINISTRATION - Marketing & MIS
IQRA UNIVERSITY