Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Syed Hasan Ali

Syed Hasan Ali

Assistant Manager Marketing | SEO Specialist
Karachi

Summary

Currently working as Assistant Manager Marketing at IBEX. Over 6+ years with in-depth knowledge of Search Engine Optimization (SEO) strategies, multiple analytic and tracking tools, report generation and driving relevant organic site traffic. Strong background in technical SEO and proven experience in content strategy, link building and keyword research. Having a good experience of working on Telecom and home security products. Passionate for SEO and the desire to help companies enable and enrich their online presence. The command over SEO skills are (Google Analytics, Google Web Console, Web Analytics, SEMrush, Ahref & MOZ Pro), Social Media Marketing Tools, Wordpress, Online Marketing, Microsoft Office, Content Marketing & Marketing Strategy.

Overview

6
6
years of professional experience
7
7
years of post-secondary education
4
4
Certifications

Work History

Assistant Manager Marketing - SEO Specialist

IBEX
Karachi
07.2021 - Current

• Managed team of 10+ resources
• Performed keyword research to identify high-value search terms relevant to website's content which increased keywords rankings
• Optimized website content for search engine, using targeted keywords and phrases which increased website's traffic
• Analyzed website metrics such as traffic and rankings to identify areas for improvement and track progress
• Developed and executed link building campaigns to acquire high-quality backlinks from credible websites
• Created new content specifically tailored to required target audience
• Monitored search engine algorithm updates and industry changes, and adapted website's SEO strategies accordingly
• Reported on website's search engine performance, made recommendations for improvements and acted on them. Established well optimized landing pages
• Identified potential technical issues that may be impacting search engine visibility, and worked with developers to get them resolved
• Performed tests, collected and analyzed data, identified trends and insights in order to achieve maximum ROI.
• Collaborated with other teams such as PPC and Growth Marketing for more coordinated and efficient approach
• Created and presented weekly, monthly and quarterly reports and analyses

Lead Search Engine Optimization (SEO) Analyst

IBEX
Karachi
07.2019 - 07.2021

• Performed in-depth research and analysis of projects on daily basis, competitors and target audience to identify opportunities and challenges for SEO
• Developed and presented detailed SEO strategies and plans for projects.
• Implemented organic and inorganic SEO
• Monitored more than 6 projects, analyzed, and reported on effectiveness of SEO strategies and adjusting.
• Coped with latest SEO trends and best practices
• Managing and mentoring junior members of SEO team

Search Engine Optimization Executive

IBEX
Karachi
07.2017 - 07.2019

• Performed On-page & Off page optimization of projects
• Established link building strategy and analyzed competitors' backlinks. Responsible for delivering different styles of effective copy writing for websites, Facebook, Twitter, etc.
• 800+ Link building on high authority and traffic websites.
• Keywords research
• Created presentation and reports of on-going projects.

Search Engine Optimization Executive

Nexus Corporation
Karachi
04.2017 - 07.2017

• Performed On-page & Off page optimization of projects
• Established link building strategy and analyzed competitors' backlinks. Responsible for delivering different styles of effective copy writing for websites, Facebook, Twitter, etc.
• 800+ Link building on high authority and traffic websites.
• Keywords research
• Created presentation and reports of on-going projects.

Intern

Aimhike - The D'Spot
Karachi
12.2016 - 04.2017

• Learned about SEO & SMM. Worked as social media marketer and later as SEO executive
• Established backlinks
• Managed 4+ big projects of organization
• Closely worked with clients like Chase Value Centre and BBQ Tonight and so on.
• Designed social media selling strategy in order to generate revenue for company.
• Worked with social media analysis tools and services like Google analytics to enhance company's web presence.

Education

B.Com - Commerce

University Of Karachi
Karachi
09.2015 - 09.2018

A Levels - Commerce

The City School
Karachi
08.2011 - 08.2014

O Levels - Commerce

Wahid Endowed Grammar School
Karachi
08.2010 - 08.2011

Skills

Technical SEO

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Certification

Advanced Google Analytics

Timeline

Assistant Manager Marketing - SEO Specialist

IBEX
07.2021 - Current

Advanced Google Analytics

12-2019

Google Analytics 360

12-2019

Google Analytics for Power Users

12-2019

Google Analytics for Beginners

12-2019

Lead Search Engine Optimization (SEO) Analyst

IBEX
07.2019 - 07.2021

Search Engine Optimization Executive

IBEX
07.2017 - 07.2019

Search Engine Optimization Executive

Nexus Corporation
04.2017 - 07.2017

Intern

Aimhike - The D'Spot
12.2016 - 04.2017

B.Com - Commerce

University Of Karachi
09.2015 - 09.2018

A Levels - Commerce

The City School
08.2011 - 08.2014

O Levels - Commerce

Wahid Endowed Grammar School
08.2010 - 08.2011
Syed Hasan AliAssistant Manager Marketing | SEO Specialist