Currently working as Assistant Manager Marketing at IBEX. Over 6+ years with in-depth knowledge of Search Engine Optimization (SEO) strategies, multiple analytic and tracking tools, report generation and driving relevant organic site traffic. Strong background in technical SEO and proven experience in content strategy, link building and keyword research. Having a good experience of working on Telecom and home security products. Passionate for SEO and the desire to help companies enable and enrich their online presence. The command over SEO skills are (Google Analytics, Google Web Console, Web Analytics, SEMrush, Ahref & MOZ Pro), Social Media Marketing Tools, Wordpress, Online Marketing, Microsoft Office, Content Marketing & Marketing Strategy.
• Managed team of 10+ resources
• Performed keyword research to identify high-value search terms relevant to website's content which increased keywords rankings
• Optimized website content for search engine, using targeted keywords and phrases which increased website's traffic
• Analyzed website metrics such as traffic and rankings to identify areas for improvement and track progress
• Developed and executed link building campaigns to acquire high-quality backlinks from credible websites
• Created new content specifically tailored to required target audience
• Monitored search engine algorithm updates and industry changes, and adapted website's SEO strategies accordingly
• Reported on website's search engine performance, made recommendations for improvements and acted on them. Established well optimized landing pages
• Identified potential technical issues that may be impacting search engine visibility, and worked with developers to get them resolved
• Performed tests, collected and analyzed data, identified trends and insights in order to achieve maximum ROI.
• Collaborated with other teams such as PPC and Growth Marketing for more coordinated and efficient approach
• Created and presented weekly, monthly and quarterly reports and analyses
• Performed in-depth research and analysis of projects on daily basis, competitors and target audience to identify opportunities and challenges for SEO
• Developed and presented detailed SEO strategies and plans for projects.
• Implemented organic and inorganic SEO
• Monitored more than 6 projects, analyzed, and reported on effectiveness of SEO strategies and adjusting.
• Coped with latest SEO trends and best practices
• Managing and mentoring junior members of SEO team
• Performed On-page & Off page optimization of projects
• Established link building strategy and analyzed competitors' backlinks. Responsible for delivering different styles of effective copy writing for websites, Facebook, Twitter, etc.
• 800+ Link building on high authority and traffic websites.
• Keywords research
• Created presentation and reports of on-going projects.
• Performed On-page & Off page optimization of projects
• Established link building strategy and analyzed competitors' backlinks. Responsible for delivering different styles of effective copy writing for websites, Facebook, Twitter, etc.
• 800+ Link building on high authority and traffic websites.
• Keywords research
• Created presentation and reports of on-going projects.
• Learned about SEO & SMM. Worked as social media marketer and later as SEO executive
• Established backlinks
• Managed 4+ big projects of organization
• Closely worked with clients like Chase Value Centre and BBQ Tonight and so on.
• Designed social media selling strategy in order to generate revenue for company.
• Worked with social media analysis tools and services like Google analytics to enhance company's web presence.
Technical SEO
undefinedAdvanced Google Analytics
Advanced Google Analytics
Google Analytics 360
Google Analytics for Power Users
Google Analytics for Beginners