SYED ASIF AHMED

Work History

General Manager - Marketing Division

MG Motors Pakistan

Lahore

06.2020 - Current

Core Member of the business management team.
o $760 mln Business Plan
• Member of Board of Investment Pakistan Govt. for EV Policy
• Leading Marketing, Product Planning, Sales, Customer Relations and After Sales Department.
o DMS System integration with customer touchpoints for efficient response and resolution of queries & complaints.
• Leading the EV & Energy Efficient vehicle adoption in Pakistan.
o EV, PHEV & HEV
• Developed & Executed the Digital Launch Plan of a New Automotive Brand.
• OMNI Channel Marketing
o MG Customers can access information about the product & services through multiple digital platforms e.g. WhatsApp, Website, Facebook etc.
• Transform Dealer Network from Traditional to SMART to Online
• Created the Advocacy & Referral Program

Senior Manager Customer First Deptt [After Sales]

Toyota

Karachi

04.2019 - 06.2020

As Head of Marketing & Technical of After Sales Business, leading the management team to plan, execute and achieve business targets
Drove Rs 6.0 bln business.

Senior Manager Marketing Planning

Toyota

Karachi

01.2015 - 04.2019

Played a pivotal role in maintaining the leadership position of Toyota brand in the Pakistan automotive market by devising Product, Marketing Communication & Policy strategies.
Developed and launched the first connected car in Pakistan
Managed a Marcom budget of Rs 400 mln.
Drove operational improvements which resulted in savings and improved profit margins.
Exceeded goals through effective task prioritization and great work ethic.
Made Pakistan the most selling Corolla nation in the world by effective Model Life Management.

Marketing Planning Manager

Toyota

Karachi

01.2010 - 12.2014

Achieved P&L targets for Passenger Car segment
Developed Product Plan in consultation with technical to identify capacity, infrastructure development, skill identification & development, implication on other locally produced variants
Market Size and Growth estimation using statistical tools
Market Research to understand the consumer preference and trends
Pricing Strategy development with respect to target volumes and competitive products
Competition pricing, availability and up gradation analysis
Planning of Launch Theme with dates and its impact on the target customers
Development of Point of Sales Material, TVCs, Brochures
Finalization of Media and New print plan for maximized results.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Actively listened to customers' requests, confirming full understanding before addressing concerns.
Collaborated with team members to achieve target results.
Proved successful working within tight deadlines and fast-paced atmosphere.

Regional Manager Sales

Toyota

Lahore

01.2008 - 01.2009

Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Exceeded targets by building, directing and motivating high-performing sales team.
Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.

Area Manager Sales

Toyota

Karachi

01.2006 - 01.2008

Developed & Implemented dealer-based forecasting system for effective demand & supply solution
Boost financing of automobiles by developing innovative financial product in collaboration with financial institutions
Implement trade in activity through out authorized dealership nationwide
Managed Sales Operations of 9 Toyota Dealerships in the South Region (Karachi/Quetta/Hyderabad), with annual regional sales of approx
Rs.6 Billion
Managed Business development with fleet users in the Corporate, Government and Financial (Leasing / Financing) sector in the South Region
Implemented the Toyota Way in Sales and Marketing (TWSM) at the South Region Dealerships as part of the enforcement of Global Toyota Sales and Marketing Standards in Pakistan
Worked towards Dealership development I.e
Uplifting the standards of current physical facilities, systems and procedures of dealerships
Was directly responsible for the performance and development of a team of 3 Assistant Manager Sales and one JE Sales
Compiled regional sales forecasts/targets and ensured their achievement
Provided coaching to the Dealer Sales Managers/Teams for achieving set goals
Handled the regional sales related inquiries and complaints
Kept track of and provided updated competitor information to GM Sales for effective decision making
Ensured Dealership adherence to policies and procedures of IMC through random and physical checks.

Zonal Manager

Philips

Faisalabad

01.1998 - 01.2006

Uplifted the market from CRT based televisions to New LCD & Plasma technologies
Surpassed the annual target making this market #3 in ranking from initial #5

Deputy Manager Quality

Philips

Karachi

01.1999 - 01.2003

Updated quality control standards, methods and procedures to meet compliance requirements.
Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
Rejected defective products and approved correct products.
Calibrated instruments and scales in production area and quality lab.
Equipped and organized facility to comply with company strategy for online and offline quality controls.
Liaised with HR manager to organize and perform quality standard training for new and existing staff.

Management Trainee

Philips

Karachi

01.1998 - 01.1999

Supported the Factory Management implement ERP as a solution to Y2K bug.

Maintenance Manager

Stabimatic

Karachi

01.1996 - 01.1998

In charge Maintenance (Power Division)
Developed and implemented maintenance strategies and plans for power division to effectively boost after sales in order to retain sales
Established infrastructure, human resource base and process to implement effective after sales services.

Summary

Overview

Work History

General Manager - Marketing Division

Senior Manager Customer First Deptt [After Sales]

Senior Manager Marketing Planning

Marketing Planning Manager

Regional Manager Sales

Area Manager Sales

Zonal Manager

Deputy Manager Quality

Management Trainee

Maintenance Manager

Education

MBA - Marketing

Master of Science - Applied Physics, Electronics

Bachelor of Science - Physics

Management Development Program - Leadership

Timeline

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