Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Syed Armughan Jafri

Sales Expert (Solution Sales, Strategic Sales & BD)
Karachi, Sindh

Summary

Highly skilled professional with significant experience in sales, business development, project management, business analysis, manufacturing, and engineering systems maintenance. Proven track record in driving revenue growth, optimizing operations, and delivering successful projects. Strong analytical and leadership abilities, adept at building high-performing teams. Committed to excellence and innovation, eager to make a significant impact in a dynamic organization.

Overview

12
12
years of professional experience
36
36
years of post-secondary education
3
3
Certifications

Work History

Executive Director Sales & Business Development

DGA Global Thailand
07.2023 - Current
  • Spearheading sales efforts & Strategies to achieve aggressive targets for Solution Sales of Mega Complex Projects such as Power Plant, Bio Mass boilers (Step Grate Technology) & Thermal oil heater in Pacific Asia & Pakistan.
  • Conducting C level Meetings with Industrial Customers, IPP's & Stake holders.
  • Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
  • A firm promoter & Contributor of Green Energy, by implementing the Renewable energy of Bio Mass.
  • Work closely with Channel Partner & strategic Partners to keep moving the sales cycle.


KEY ACHIEVEMENTS:

  • Successfully Create Strategic Partners, a part from CP, to implement different financial & customer oriented models.
  • Acquired & achieve the sales of 50M$ for Multiple Complex Project of Power Plant, High Pressure Boiler & low Pressure Boiler in Pacific Asia.
  • Successfully acquired first of its kind project of Power producing from Furnace Exhaust via Waste Heat Boiler for a Glass Factory, in Pakistan. Total Valuation of the project is 6M$.
  • Successfully tap & Penetrated Pan Pakistan, and one of the first mover for Bio Mass Power Plant & Boiler Project in South Market.
  • Acquired Operation & Maintenance Contract to ensure the smooth operations.


Country Manager Pakistan – IET – IPS

Baker Hughes - Gas/Steam Turbines & Compressors
05.2021 - 06.2023
  • Crafting effective "Go To Market" strategies and mapping optimal routes to maximize market penetration.
  • Managing end-to-end sales cycles, from project feasibility assessments to successful closure.
  • Representing BH as a leading solution provider, advocating the company's offerings to clients comprehensively.
  • Pioneering the creation of an innovative "Engine Buyback Program" in collaboration with a strategic partner to enhance market presence in Pakistan's power sector.
  • Create & developed the feasibility as per customer site conditions on ITO App for CHP Projects & CCPP Projects.


KEY ACHIEVEMNETS:

  • Demonstrated expertise in costing, budgeting, risk assessment, and finalizing RFQs/Contracts.
  • Successfully Initiated & Implemented the idea of Converting Channel Partner in to Complete MEP Solution provider, which edges us from Competition.
  • Successfully managed dual roles in sales and Commercial operations, highlighted in the Indus Hospital project & Proposing LTSA of 10 years to maximise the profit.
  • Led strategic business development plans, presenting forecast reports to C-Level executives on Monthly basis.
  • Cultivated strong partnerships with channel partners, providing impactful mentorship and guidance for enhanced performance.

GM Sales - (MTU Rolls Royce, BROAD HVAC)

R.A Engineering & Services (Pvt) Ltd.
09.2018 - 05.2021
  • Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
  • Create & Implement Different Go to Market Strategies to create Penetration & fill the voids.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Successfully achieved sales targets by selling over 300MW+ Gas & Diesel Gensets within Pakistan, amounting to approximately $60M in revenue.
  • Generated sales of 5000 USRT of HVAC BROAD Chillers, contributing to a total sales value of ~$3M.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.


KEY ACHIEVMENTS:

  • Built & Create Brand Image of RRPS in Pakistan, and sell maximum number of Units against All the Gas gensets Suppliers.
  • Developed key accounts and expanded services for MTU Gas and Diesel Gensets, enhancing client relationships.
  • Implement & Execute the VCA, Value Care Agreement Program of RRPS to maximize the profit by selling Critical Parts, consumables, maintenance & overhauling of an estimated value of $10M.
  • Acquired diverse EPC Projects worth ~$6M, overseeing complete Power Generation, Chilling System, and CHP Solution design, installation, execution, and project management.
  • Led problem-solving initiatives for sales, after-sales, and execution processes, ensuring efficiency and customer satisfaction.

Sales Manager - MTU RRPS Diesel Division

R.A. Engineering & Services (pvt) Ltd.
09.2017 - 09.2018
  • Demonstrated exceptional leadership and organizational skills by effectively planning, scheduling, and conducting meetings with the sales team, ensuring seamless coordination of technical and management aspects within projects
  • Proven ability to analyze and interpret complex customer requirements, enabling the design and delivery of optimal solutions in adherence to predefined specifications, resulting in enhanced customer satisfaction and project success.
  • Built strong relationship with Consultants & Contractors.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.


KEY ACHIEVEMENTS:

  • Successfully acquired & delivered projects in Health Care industry of worth $2.5M.
  • Acquired O&M Contracts for Different corporate customers to ease of the operations.
  • Acquired the Power Project for Tallest building of Pakistan worth $2M and capacity of 9MW.

Manager Sales & Application - Switch Gear & CS.

R.A. Engineering (Pvt) Ltd.
03.2015 - 09.2017
  • Led and directed sales team initiatives to optimize and expand product lines, fostering growth and market penetration through strategic projects.
  • Spearheaded the design of bespoke solutions, aligning precisely with customer specifications, through meticulous component selection and seamless integration.
  • Provided expert technical support to manufacturing operations, ensuring streamlined production processes and adherence to rigorous quality standards.


KEY ACHIEVEMENTS:

  • Streamlined product designs for improved manufacturability and cost reduction while upholding quality and functionality.
  • Enhanced supply chain efficiency by facilitating effective communication with purchasing and vendors for part modifications and approvals.
  • Ensured precision in engineering documentation through comprehensive drawing packets, optimizing the ordering process and project success.

Assistant Manager Sales - Switch Gear & CS

R.A. Engineering (Pvt) Ltd.
01.2014 - 03.2015
  • Collaborated effectively with consultants, vendors, and contractors to ensure the timely and precise execution of projects in accordance with design specifications.
  • Proactively engaged with customers, attentively grasping their needs, and adeptly translating them into efficient and optimized design solutions.


KEY ACHIEVEMENTS:

  • Proficiently developed synchronization schemes, philosophies, and Single Line Diagrams (SLDs) in collaboration with the design and application departments.
  • Orchestrated seamless coordination among procurement, design, and factory teams, ensuring punctual delivery and efficient project execution.
  • Demonstrated expertise in designing and estimating LV switchgear, generator power panels, and synchronizing control panels.

Sales & Application Engineer

R.A. Engineering & Services
02.2013 - 01.2014
  • Executing direct and indirect sales strategies as directed by management.
  • Proactively visiting engineering firms and clients to foster and cultivate strong business relationships.
  • Preparing quarterly reports outlining sales forecasts and performance.


KEY ACHIEVEMENTS:

  • Successfully streamlined product designs, resulting in enhanced manufacturability and cost reduction, while upholding the highest standards of product quality and functionality.
  • Demonstrated excellence in providing technical assistance to both customers and staff, ensuring smooth operations and effective problem-solving.
  • Consistently delivered comprehensive and accurate documentation for project proposals, contributing to successful project planning and execution.
  • Offered customized engineering solutions that precisely catered to the unique requirements of clients, fostering strong client satisfaction and loyalty.

Education

Master of Engineering Management - Electrical Engineering, Pakistan

NED UET
05.2001 - 07.2025

Bachelor of Engineering - Electrical Engineering

NED UET
05.2001 - 12.2012

Skills

  • Strategic Prospecting & Brand Management
  • Complex Sales Leadership & Team Management
  • Customer Focus & care, Risk Assessments
  • Market Analysis
  • Project Management & Negotiation Skills

Certification

Negotiation Skills - 5-day Certification.

Timeline

Executive Director Sales & Business Development

DGA Global Thailand
07.2023 - Current

Negotiation Skills - 5-day Certification.

01-2022

Country Manager Pakistan – IET – IPS

Baker Hughes - Gas/Steam Turbines & Compressors
05.2021 - 06.2023

Certified MTU Sales S3 Training

03-2019

GM Sales - (MTU Rolls Royce, BROAD HVAC)

R.A Engineering & Services (Pvt) Ltd.
09.2018 - 05.2021

Sales Manager - MTU RRPS Diesel Division

R.A. Engineering & Services (pvt) Ltd.
09.2017 - 09.2018

Energy Conservation Training from CCEE

02-2017

Manager Sales & Application - Switch Gear & CS.

R.A. Engineering (Pvt) Ltd.
03.2015 - 09.2017

Assistant Manager Sales - Switch Gear & CS

R.A. Engineering (Pvt) Ltd.
01.2014 - 03.2015

Sales & Application Engineer

R.A. Engineering & Services
02.2013 - 01.2014

Master of Engineering Management - Electrical Engineering, Pakistan

NED UET
05.2001 - 07.2025

Bachelor of Engineering - Electrical Engineering

NED UET
05.2001 - 12.2012
Syed Armughan JafriSales Expert (Solution Sales, Strategic Sales & BD)