Syeda Laiba Bukhari
Lahore
Summary
Marketing and Public Relations professional with cross-industry experience across D2C skincare, healthcare diagnostics, and migration consultancy. Builds and scales brand ecosystems end-to-end — content strategy, CRM automation, community management, and partnership development combining a Biotechnology background with hands-on execution across Shopify, GoHighLevel, and Meta platforms. Currently leads PR and partnerships at The Migration Australia while founding and operating Glowvé, a skincare brand built for Pakistani and South Asian skin.
Overview
2
2
Languages
2
2
years of professional experience
Work History
Co-Founder & Head of Marketing
Glowvé
Lahore
02.2025 - Current
- Own end-to-end content production for Glowvé's Instagram — Reels, carousels, statics, and Stories — generating 121K+ views, 35K+ accounts reached, and 4,600+ interactions in a recent 30-day period across a 4,300+ follower account
- Built a post-purchase CRM automation system in GoHighLevel spanning 8 pipeline stages, 15 tags, and 10 workflows, including WhatsApp-based customer journeys
- Built and run “Skin School,” an 18-article SEO content hub on Shopify covering skincare science for Pakistani and South Asian skin, with a custom three-column layout and publishing workflow
- Lead influencer coordination and community management, including a purchase-gated brand community and Instagram giveaway campaigns
- Own Glowvé's full visual identity — colour system, wordmark rules, and creative archetypes — codified into reusable production workflows
- Drive content direction through performance analysis; shifted to a face-of-brand video format and adjusted weekly cadence based on engagement data
- Glowve.skin
- Co-founded and operated LumaLabs (lumalabs.store) alongside Glowvé; closed in 2026 to focus fully on Glowvé
Public Relations & Media Specialist
The Migration Australia
10.2025 - 02.2026
- Spearheaded the Migration & Partnership Initiative from zero to one, building a full acquisition roadmap and a proprietary partner database across India, Pakistan, Bangladesh, and Nepal
- Built a fully automated sales ecosystem in GoHighLevel (GHL) with multi-channel Email and WhatsApp API workflows; A/B tested scripts to achieve a 50% gatekeeper bypass rate
- Designed and deployed a transparent, commission-tracking referral portal on GHL, eliminating manual errors and increasing partner trust and retention
- Diagnosed and resolved critical GHL dialer failures and SPF/DKIM authentication issues, restoring 99% email deliverability
- Authored the company's corporate portfolio and B2B partnership proposals; formalized the value proposition into a market-ready USP that unblocked stalled negotiations
- Onboarded 2 multinational companies as B2B partners, from prospecting through signed partnership agreements
Marketing & Communications Associate
PHC Diagnostics
09.2024 - 10.2025
- Directed the full social media ecosystem across all major platforms, including complete content lifecycles for reels, captions, and graphic assets
- Executed Meta Ads campaigns that directly drove diagnostic test bookings and measurable patient volume growth through targeted creative and audience strategy
- Conducted in-depth analysis of 10+ competitor diagnostic labs to benchmark pricing and service models, repositioning PHC as a market leader
- Designed and facilitated internal capacity-building workshops, training staff on patient communication, service excellence, and brand representation
Education
Bachelor of Biotechnology -
University of Management and Technology (UMT)
Lahore, Pakistan01-2025
FSc Pre-Medical -
LGS Group of Colleges
01-2020
Languages
English
Urdu
Timeline
Public Relations & Media Specialist
The Migration Australia
10.2025 - 02.2026
Co-Founder & Head of Marketing
Glowvé
02.2025 - Current
Marketing & Communications Associate
PHC Diagnostics
09.2024 - 10.2025
Bachelor of Biotechnology -
University of Management and Technology (UMT)
FSc Pre-Medical -
LGS Group of Colleges
Custom
LinkedIn: Laiba Bukhari