Over 30 years of expertise in multimodal logistics management Sea/ Air & Road), specializing in road freight and TIR solutions across CARs, Turkey, and CIS. Proven leadership in handling dry, bulk, and liquid cargo, and driving corporate sales, operations, and retail at Pakistan’s largest courier company.
Overview
10
10
years of professional experience
Work History
General Manager - Ops & Business Development RFS - Multimodal / Sea Air Cargo
Gerry’s International
Pakistan
Designed/ Developed multimodal logistic solution under RFS Multimodal.
This new model is highly successful for the export sectors by providing Air cargo services under multimodal logistics, using sea, road and airlink to move cargo from Pakistan to different airports in GCC for onward connection to destinations.
As GM Ops following are the key area of responsibilities: Operational Leadership and P&L Management, Strategic Planning and leadership, Stakeholder Management, Compliance and regulatory Management, Budgeting and Financial Management.
Gerry’s Pakistan one of the leading and largest group in Pakistan partnering with 19 leading Airlines as their GSA including AFKL, Virgin Atlantic and Others.
General Manager TIR/ Regional Trade
NLC Pakistan (National Logistics Corporation)
Pakistan
01.2021 - 04.2024
Led transformative initiatives positioning NLC as a key player in National / International trade facilitation.
Executed inaugural commercial TIR operations with operational excellence and regulatory compliance.
Pioneered commercial TIR movements to destinations including Turkey, Azerbaijan, CAR’s and China.
Recognized as a top industry influencer by IRU-UN Geneva as Industry Shapers enhancing NLC's global profile.
Liaised with Custom Authorities, Ministry of Commerce, Ministry of Foreign Affairs and other relevant government bodies for the change in custom laws.
Part of high-end committee and representative from NLC for dealing with FBR and State bank of Pakistan for change in laws for the implementation of TIR module in Weboc / PSW.
Established NLC as a corporate member of IRU, ensuring compliance with global trade standards.
Launched innovative products like Multimodal Services, expanding NLC's market reach.
Represented Pakistan at prestigious industry events, enhancing NLC's visibility and reputation.
Leading Regional Transport launch operations, driving strategic objectives and market expansion.
Fostered strategic alliances with international partners, enhancing service capabilities.
Developed pricing policies ensuring competitiveness and profitability.
Provided sales and marketing support, fostering long-term customer relationships.
Headed Business ops of NLC Dry Ports across Pakistan.
Led the team responsible for development of warehousing business/ design and development of Logistic parks.
Responsible for the execution of Liquid business for the transportation of Crude, white oil & Furnace.
Headed project team responsible for the transportation and distribution of LNG in Pakistan (LNG Easy).
Head of Customer Excellence TCS
TCS Private Limited
Pakistan
12.2019 - 11.2020
Headed strategic team reporting to COO/CGO at TCS Holdings, responsible for developing future business strategies.
Collaborated with Chairman & CGO to diversify business into warehousing, distribution, sea freight, and agri supply chain.
Developed TIR business model for Central Asian countries, expanding market reach.
Introduced new consumer and corporate products beyond core services to drive market entry.
Implemented pricing rationalization and profitability strategies.
Established cross-functional relationships with large customers alongside COO and Chief Growth Officer.
Led projects to enhance profitability and nationwide growth of express centers.
Advised on building a governance framework to optimize consumer services operations at TCS.
Country Head/ Vice President-Consumer Business
TCS Private Limited
Karachi, Pakistan
10.2014 - 12.2019
Directed organization towards achieving mission, vision, and goals, reporting directly to CEO and board of directors.
Maintained relationships with government officials and stakeholders.
Formulated and executed business plans for core and non-core products, focusing on cost-effective operations and market development.
Managed consumer division, ensuring alignment with company goals and suggesting strategies for exceeding targets.
Oversaw a business portfolio exceeding 4 Billion PKR, leading retail operations of 980+ Express Centers and 2000+ team members.
Developed business strategies for various channels including Express Centers, Franchise, Agent, and Shop In-shop.
Monitored regional management teams to achieve business targets and maintain service standards.
Collaborated with educational, entertainment, and sports sectors for end-to-end solutions.
Led B2B & B2C business solutions, implementing branchless banking per SBP regulations.
Established partnerships with Fin-Tech firms and international offices to comply with local and international laws.
Developed collaborations with insurance companies for staff health and life packages.
Managed P&L of consumer segment as an entity, monitoring express logistics, home movers, and trade express operations.
Designed and implemented annual marketing plans, negotiating with vendors for goods and services within approved budgets.
Education
MBA -
University of Management and Technology
Lahore
BSc - undefined
University of Punjab
Lahore, Pakistan
Skills
Multimodal Logistics Solutions
TIR Business Model & Regional Trade
Domestic / International Road Freight
Dry, Bulk and Liquid Cargo Logistics
Strategic Business development
Retail Sales Management
Strategic Planning and Product Development
Sales & Ops Management
Efficient multi-tasker
Professional Trainings And Certifications
Leadership and Innovation for a Sustainable Future – By Dr Peter Senge
Sales Force Management – By Dr Jawwad Ghani
Leading for the Future – By Dr Tommy Weir
Strategy Planning and Execution – By Ahmed Zafar
Uplifting Services – By Ron Kaufman
Managing and Motivating Sales Team
Leadership Styles for Future – By Paul Bridle
Retailing in Pakistan – By Shoaib Baig
Marketing Strategy and Sales Growth – By Philip Lal
Personal Information
Title: Senior Executive Logistics & Courier Industry
Timeline
General Manager TIR/ Regional Trade
NLC Pakistan (National Logistics Corporation)
01.2021 - 04.2024
Head of Customer Excellence TCS
TCS Private Limited
12.2019 - 11.2020
Country Head/ Vice President-Consumer Business
TCS Private Limited
10.2014 - 12.2019
General Manager - Ops & Business Development RFS - Multimodal / Sea Air Cargo