Syed Saad Hafeez
Marketing | Digital | Sales | Travel & Tourism
Summary
Dynamic and results-driven Marketing & Communications professional with extensive experience in Pakistan and the UAE. Skilled in customer service, sales support, digital marketing, PR, media relations, event management, and marketing operations. Demonstrates multitasking abilities, effective time and team management, and the ability to build strong business relationships. Highly organized, adaptable, and proactive in consistently delivering on multiple projects, meeting deadlines, and driving business growth. A persuasive communicator with strong problem-solving skills, dedicated to contributing to team success and organizational excellence.
Overview
21
21
years of professional experience
Work History
Lead - Business and Digital
Al Inara Tourism
08.2022 - Current
- Leading the Marketing, Digital & Operations department. Managing team to ensure smooth tour management for the FIT/ Groups and Corporate sector
- Digital Marketing Strategies
- Grew the customer base through targeted outreach and networking events.
- Marketing insight, competitor analysis and consumer insight
- Worked well in a team setting, providing support and guidance.
- Designing new tours, itineraries, to increase sales.
- Skilled at working independently and collaboratively in a team environment.
- Responsible for increasing B2B partners worldwide to expand the operations
- Promote company's service internationally by using marketing and promotion means
- Supplier development and ensure smooth & positive relationship with them
Co-founder / Partner Relations (Advisory Role)
Momentum PR & Corporate Communications
03.2007 - Current
- Company Overview: Pakistan's first consultancy to offer Digital PR and Overseas Business Travel Management
- Co-founded the consultancy, and played the lead role in setting up its account management, media, and event departments
- Pakistan's first consultancy to offer Digital PR and Overseas Business Travel Management
- Established foundational processes for business operations.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
CS & Sales Support
Idemia
02.2019 - 07.2022
- Complete account management for the customers from Pakistan, Turkey, Qatar & Libya
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Supporting Business team in ensuring the sales target
- Working closely with technical and industrialization team for new product, project launch including EMV migration
- Provide consultation for product development to the customer's i.e
- Metal cards, SMA, Wearables, eco-cards etc
- In accordance with the guidelines of global payment teams (VISA/MC/UPI/PayPak)
- Recipient of 'Leading Sales Support team' for achieving sales target for 02 consecutive years
Lead Consultant - Contemporary Media and Events
M&C Saatchi
03.2018 - 01.2019
- Lead the Digital media chapter for south region
- Complete account management and media management
- Generated and increased the business volume for the assigned region by x3 times the targeted/forecasted
- Collaborated with cross-functional teams to ensure seamless execution of project milestones and deliverables.
- Streamlined internal processes for better resource allocation and improved operational efficiency.
Operations Consultant
Arabian Adventures - Emirates Group
03.2012 - 07.2017
- Managing the complete Desert & Safari related operations from allocation of guides to ground operations (vendor management)
- Work very closely with business departments Corporate, reservation and M.I.C.E ensuring smooth operations of their projects including media, celebrity & Fam Trips
- Managing and coordinating with suppliers for tour-operations
- Biggest achievement was to handle the fleet of 400 vehicles in a single day with successful completion of the event
- Recipient of 'Najm - Emirates Employee of the Month' for 02 years for outstanding performance
- Adapted quickly to changing project priorities and job specifications with analytical thinking and task prioritization skills.
- Implemented processes and procedures to improve overall efficiency in operations.
- Reduced operating costs through the identification of key areas for improvement and implementation of cost-saving measures.
- Evaluated vendor performance and negotiated contracts to secure favorable terms for the organization.
Manager MarComm & CS
Oberthur Technologies
08.2009 - 02.2012
- I was responsible for managing customer orders and projects through AX Power ERP system; Liaising with production, logistics, finance and global supply chain to ensure smooth processing and delivery of order
- Lodging any customer complaints into system and responding with containment to ensure customer satisfaction
- Developing PR & communications strategies for the organization and also liaising between company and vendors (agencies, sub-contractors and media)
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Developed and maintained relationships with customers and suppliers through account development.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Media Relations Manager
Syntax Communications
02.2004 - 02.2007
- I joined Synergy Advertising as an Internee; where after the successful launch of Syntax Communications was offered a post of Client Services Executive
- On the first anniversary of Syntax Communications, I was promoted as Senior Executive Media Relations and within 6 months, I was promoted as Manager Media Relations
- Supervising overall PR functions including celebrity management, account management, media relations and Event management for local & global brand
- Managed crisis communications effectively to minimize negative impact on company reputation.
- Successfully pitched story ideas to top-tier publications by crafting unique angles tailored to their audiences.
- Established strong relationships with key journalists, editors, and influencers within the industry.
- Leveraged social media platforms as an extension of traditional PR tactics for comprehensive engagement strategies.
- Organized successful press events, including press conferences, product launches, and media tours.
Education
MBA - Marketing & Communications
Iqra University
Karachi, Sindh, Pakistan 04.2001 -
Skills
Optimistic Mindset
Timeline
Lead - Business and Digital
Al Inara Tourism
08.2022 - Current
CS & Sales Support
Idemia
02.2019 - 07.2022
Lead Consultant - Contemporary Media and Events
M&C Saatchi
03.2018 - 01.2019
Operations Consultant
Arabian Adventures - Emirates Group
03.2012 - 07.2017
Manager MarComm & CS
Oberthur Technologies
08.2009 - 02.2012
Co-founder / Partner Relations (Advisory Role)
Momentum PR & Corporate Communications
03.2007 - Current
Media Relations Manager
Syntax Communications
02.2004 - 02.2007
MBA - Marketing & Communications
Iqra University
04.2001 -
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