SYED MUHAMMAD ALI

Conduct research and development (R&D) for international markets to identify and explore new clients for various chemical products.

Establish and maintain business relationships with international clients, ensuring competitive rates and mutually beneficial deals.

Assist local vendors and sales teams in indenting chemicals with better profit margins.

Develop comprehensive price packages, including product cost, freight cost, and operational cost, to create attractive and lucrative business propositions.

Align with regional offices in Bangladesh, Hong Kong, UAE, and Turkey to facilitate business strategies and ensure productive results in terms of business generation.

Collaborate with cross-functional teams to streamline operations and enhance overall business efficiency.

Monitor market trends and competitor activities to identify new business opportunities and stay ahead in the market.

Prepare and deliver compelling presentations and product demonstrations to potential clients.

Negotiate contracts and close deals with international clients, ensuring favorable terms for the company.

Develop and implement marketing programs, including email, social media, and digital campaigns, to promote chemical products and services.

Manage customer interactions and provide exceptional service to enhance client satisfaction and loyalty.

Track and analyze sales performance metrics to measure success and identify areas for improvement.

Motivate and empower teams to work collaboratively towards achieving shared business goals.

Ensure compliance with international trade regulations and company policies.

KEY RESPONSIBILITIES:

Successfully exceeded revenue goals and established strategic partnerships with major clients in the chemical industry.

Introduced innovative selling strategies, such as conceptual selling in the field of Cricketainment, to drive revenue growth.

Developed and executed marketing campaigns that significantly increased brand visibility and sales volume.

Played a pivotal role in expanding the company’s market reach and enhancing its customer base across multiple regions.

• Advances the community and customer experience through online and traditional marketing
• Streamlines company materials and campaigns to ensure a consistent and concise message
• Responsible for the effective and professional handling of all customer interactions via outgoing sales call to offer products at regular and special prices to increase sales volume
• Develops, implements, and tracks marketing programs such as email, social media, or digital campaigns, and events
• Involves expanding the channel partner base and coordinating with them regularly for sales
• Markets presentations and product demonstrations, as well as negotiating contracts with potential clients
• Manages website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant
• Updates knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles.

• Build, plan and implement the overall digital marketing strategy of PCB & ICC events specially PSL
• T10 League
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Measure and manage online content
• Track SEO and Google Analytics data and make complex analysis
• Build and inbound marketing plan
• Anticipate sales performance trends
• Organize and lead digital marketing team
• Research competition, investigate benchmarks and provide suggestions for improvement
• Notable Contributions: T10 League UAE, Pak vs Sri Lanka Series, PSL Season 4&5, Pak vs Bangladesh Series, ICC World CUP

• Steered the development and implementation of interactive, direct marketing, media, creative, sales promotion, PR, and media strategies to improve efficiency and accelerate sales growth and profitability
• Directed development of business-to-consumer, business-to-business, and associate-to-family, Local Store Marketing programs that drove incremental quarter sales
• Liaised with stakeholders to identify potential customers, examine sales performance, and trained sales staff to attain targets within the period
• Hired, trained, managed, and developed sales and marketing professionals, and conducted a detailed market analysis to identify several adjacent market opportunities
• Notable Contributions: Developed vital soap categories with 1% of total market share and devised marketing strategies to grow shares to 5%
• Successfully established and executed consumer research to improve distributor participation in national and local marketing initiative and increase sales to 10%
• Designed two, brand-building social media campaigns while following company's acquisition and relocation and raised LMT store sales to 06% in markets representing nearly 50% of system-wise sales
• Introduced most attractive trade offers for sellers and effective incentive plans for DSF and retailers focused more into BTL activities over ATL activities and preferred TTL (Digital Media) over electronic media.

• Formulated strategies to secure several deals with direct clients, including Vital Tea, FAW Motors, and Jubilee Insurance
• Created presentations to induce clients and ad agencies for making NEO TV a part of media plans on basis of CPRP/GRP
• Established brand positioning in Digital Media to retain market foreseen for long term planning
• Administered ongoing events in terms of costing, promotion, and planning to achieve maximum share from industry
• Actively involved with People's Meter/Kantar for research work in order to figure out ratings and competitor analysis
• Notable Contributions: Retained FMCGs client on CPRP deals while maximizing revenue with GRPs, including UL, R&B, CP, and Himalaya
• Negotiated B2B deal with Group M to improve group's revenue with brand building or positioning prospects
• Adopted best strategy to adopt to focus into small medium platform and provided best positioning and projection to secure maximum business
• Prepared joint promotion with known brands to build perception and increase revenue; compensated expenses with clients by availing goods or services in exchange of providing platform to advertise products.

• Effectively developed sales ideas for occasions and boosted channel sales with ad agencies and corporate sectors while making joint business venture avenues to explore opportunities
• Actively contributed with People's Meter for research work to figure out ratings of various TV channels
• Created channel perception by keeping quality software according to targeted audience varies in various slots
• Established sales ideas for occasions and supervised whole marketing and sales of channel across the country
• Prepared presentations to persuade clients and Ad Agencies for making Mehran TV on basis of People's Meter ratings and CPRP/GRP
• Notable Contributions: Designed media strategy and positioning of the brand to preserve market foreseen for long term planning and achieve maximum share from this industry
• Supervised SINDH FESTIVAL across 21 cities of Sindh, seized major business share equaling to quarter sales of Mehran TV and brought channel's business from 01M monthly average sales to 07M
• Competently established an average airtime rate of Rs 2500 per minute used to be Rs 500 per minute.

• Drove sales growth through program development for a variety of business-to-business clients
• Used an integrated approach to create balanced programs for clients to build their respective brands and businesses
• Actively engaged with People's Meter for research work in order to evaluate ratings of various TV channels
• Notable Contributions: Spearheaded whole marketing and sales of channel across the country and oversaw all ongoing events in terms of costing, promotion, and planning to achieve maximum share from this industry
• Planned and followed specific sponsored software on viewer's mindset by many channels, such as programs based on paranormal activities, ghost hunters, reality shows, and special documentaries.