SYED MUHAMMAD ALI
Karachi
Summary
Meticulous finance professional with over 10 years of diversified experience performing value-adding roles in ecommerce business segment, financial reporting, and Mutual funds finance function. Experienced in formulating ecommerce financial strategy coupled with developing creative solutions leading to achieve organizational targets.
Overview
16
16
years of professional experience
Work History
Ecommerce Manager
Cambridge Garments Industries (Pvt) Limited
Karachi
03.2021 - Current
- Facilitated in discount and digital spending strategy collectively not more than 30% of sales
- Performed detail sales analysis to optimize inventory levels and implemented policies to improve sales of slow-moving stocks by 25% month on month
- Increase EBITDA of ecommerce business segment through optimizing costs in relationship with sales.
Ecommerce Associate Manager
Cambridge Garments Industries (Pvt) Limited
Karachi
03.2020 - 01.2021
- Streamlined COD collection system of last mile partners leads to reduce days of sales receivable within 2 days from order delivered
- Lead the team to establish a system within one month for collection and refunds from payment gateways for prepayment orders
- Ensure completeness of orders by performing reconciliations of ERP with Shopify, fulfillment software and last mile partners.
Finance Manager
Akseer Research (Pvt) Limited
Karachi
04.2017 - 03.2020
- Established policies and procedures to reduce expanses by 20% within three months
- Implemented robust policies to recognize revenue in compliance with IFRS particularly for long term contracts.
Assistant Manager Finance
Faysal Asset Management Limited
Karachi
11.2010 - 03.2017
- Improved efficiency in reporting to advisory clients of net worth of PKR 1.2bn by streamlining the reporting system which strengthened the business client relationship
- Developed reporting standard of funds in compliance with NBFC regulations and SECP guideline which were released from time to time which bring top 5 in ranking of most SECP compliant.
Fund Accounting and Operation Executive
MCB Arif Habib Investments Limited
Karachi
02.2008 - 11.2010
- Revamped the fund's collection system within 3 months.
Education
Fellow Member of ACCA -
Association of Chartered Certified Accountants England and Wales - ACCA
01.2017
Associate member of ACCA -
Association of Chartered Certified Accountants England and Wales - ACCA
01.2012
Bachelors in Commerce -
Karachi University
01.2003
Skills
- Online sales analysis
- order life cycle analysis
- Cash flow management
- Financial analysis
- Financial controls
- Forecasting
- Financial analysis
Accomplishments
Ecommerce Fulfillment Software
Performed key role in integration of web based fulfillment software with in 5 months.
Professional Courses
- QuickBooks Online
- Advanced Excel
- Financial Modelling
Languages
English, Intermediate
Training
Audit supervisor, Muniff Ziauddin & Company Chartered Accountants, Karachi, Pakistan - 2005 to 2008
- Completed three years of mandatory experience in audit and assurance. Performed various audit, half yearly reviews and reporting special assignments on diversified portfolio of clients.
Languages
English
Intermediate (B1)
B1
Timeline
Ecommerce Manager
Cambridge Garments Industries (Pvt) Limited
03.2021 - Current
Ecommerce Associate Manager
Cambridge Garments Industries (Pvt) Limited
03.2020 - 01.2021
Finance Manager
Akseer Research (Pvt) Limited
04.2017 - 03.2020
Assistant Manager Finance
Faysal Asset Management Limited
11.2010 - 03.2017
Fund Accounting and Operation Executive
MCB Arif Habib Investments Limited
02.2008 - 11.2010
Fellow Member of ACCA -
Association of Chartered Certified Accountants England and Wales - ACCA
Associate member of ACCA -
Association of Chartered Certified Accountants England and Wales - ACCA
Bachelors in Commerce -
Karachi University
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