Syed Hassan Naqvi

• Acting as a strategic partner to publishers, helping them scale beyond walled gardens through AI-driven campaign automation, cross-channel UA, and data-led growth decisions.
• Driving measurable revenue growth for key accounts by improving ROAS, increasing retention, and optimizing monetization flows.
• Playing a key role in expanding MTG’s client base in the Middle East by identifying high-potential publishers and onboarding them onto the platform.
• Brought in 5 key accounts in Q2, directly contributing to increasing daily revenue to $169,000/day in the PK & UAE region through strategic UA onboarding and monetization optimization.
• Spearheading brand awareness initiatives through regional events, live demos, and strategic partnerships with app and game studios.
• Leading performance marketing efforts across gaming, fintech, utilities, and lifestyle app verticals, optimizing campaigns through creative testing and DSP strategy.
• Supporting revenue growth for MTG’s SaaS tools, including Solar Engine, Playturbo, and IST, by driving product education, onboarding, and upsell opportunities across engaged publishers.

Worked with a range of global clients to drive user acquisition, build outbound engines, and scale digital products. Simultaneously built and tested our own mobile apps.

• Built and marketed in-house mobile utility apps, running user acquisition and monetization tests through Google Ads and MMP tools.
• Vyro: Scaled multiple mobile apps via Google Ads with ROAS consistently above 1.5, focusing on monetization strategy and creative iteration.
• Markalytics: Drove UA and lead generation for both their SaaS product and mobile applications, leveraging paid ads and full-funnel marketing strategies.
• Premier Private GP (UK): Helped launch and scale a private healthcare clinic from the ground up through Google Ads, CRM setup, and growth marketing.
• GoodCore Software: Supported their staff augmentation business by building and optimizing an outbound engine using tools like Apollo and HubSpot.

• Managed marketing for Qordata’s B2B compliance monitoring platform, creating the OPSP (One Page Strategic Plan)
• Conducted multiple webinars and led tradeshow events (e.g., PCC, Transparency Aggregate Spend) to generate leads.
• Ran email campaigns and implemented HubSpot for lead nurturing.
• Led a team of 5 experts to drive pipeline growth and align with organizational goals.
• Collaboration with different departments like product, customer success & development to ensure we’re heading towards our BHAG by tracking quarterly rocks and priorities.

• Implemented inbound/outbound marketing workflows and customer journey enhancements.
• Managed lead generation through email campaigns and LinkedIn marketing.
• Led the design and execution of data-driven, behaviorally triggered campaigns across email and social platforms.
• Initiated paid ads strategy for brand awareness and lead gen

• Set up automated marketing workflows for sales and marketing.
• Collaborated with content marketing teams to develop blogs and marketing materials.
• Created landing pages and campaigns for webinars and trade shows.