Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Software
Work Availability
Quote
Additional Information
Timeline
SoftwareEngineer
SYED ASHIR

SYED ASHIR

SEO Expert
Pakistan,Punjab

Summary

Motivated SEO & Social Media Executive Brings Expertise in Traditional and Innovative Online Platforms, Content Creation and Audience Engagement Techniques. Performance-driven With Meticulous Analytical and Technical Skills. Confident in Planning and Executing Multi-platform Campaigns to Drive Brand Success.

Overview

5
5
years of professional experience
9
9
years of post-secondary education
13
13
Certificates
2
2
Languages

Work History

Social Media Coordinator

Pakistan Worker Welfare Association
Lahore, Punjab
07.2021 - 03.2022
  • Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Engaged social media audience by collaborating with graphic designers to develop viral content.
  • Maintained current social media trends through attending professional conferences and webinars.
    Supported SEO initiatives to improve content, keywords and branding.

Social Media Manager - Remote

Domestic Workers UNION Pakistan
Islamabad, Federal
08.2021 - 01.2022
  • Analyzed and reported social media and online marketing campaign results.
  • Communicated with followers to promptly respond to queries and monitor reviews.
  • Conducted research to determine current benchmark trends and audience preferences.
  • Worked with department personnel to deliver brand consistency in social media messages.
  • Improved page content, keyword relevancy and branding to achieve search engine marketing goals.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Increased facebook likes & Followers from 46% to 66%.

Social Media Executive - On Site

NextGen Solutions
Gujranwala , Punjab
01.2021 - 06.2021
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed company statements and quotes in response to inbound media inquiries.
  • Designed and implemented social media strategies to align with business goals.
  • Monitor & Evaluate Keyword Performance, Develop & Implement Link Building.
  • Monitor Keywords Positions on weekly basis.
  • Reduced client educational Blog bounce rate from 65% to 31%

SEO Analyst - Remote

Koolmax
, UK
09.2021 - 12.2021
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Increased Google Page Speed from 68% to 87%.

Increased Google Page Speed from 68% to 87%.

Social Media Assistant - On Site

Ghazalabukhari.com
Islamabad, Federal
10.2019 - 11.2020
  • Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
  • Reported social media performances and engaged with digital communities to build positive regard for company.
  • Analyzed and reported social media and online marketing campaign results.
  • Increased customer engagement through social media from 39% to 56%.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.

Junior WordPress Manager - Remote

gisymbol
Australia
06.2020 - 10.2020
  • Collaborated with team members to achieve target results.
    Monitored company inventory to keep stock levels and databases updated.
  • Drove Website improvements which resulted in savings and improved profit margins from 46% to 71%.
  • Managed comments from visitors, including private emails and comments posted on site.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Identified issues, analyzed information and provided solutions to problems.
  • Handled 25-30 messages per day to address customer inquiries and concerns.
  • Used Microsoft Word and other software tools to create documents and other communications.

Sub-Examiner

Bise Grw
Gujranwala
01.2019 - 07.2019
  • Marking at centers shall be done strictly under already settled SOPs and rules.
  • Examined forms to determine insurance coverage and validity.
  • Analyzed information gathered from investigations and reported findings.
  • Maintained compliance with test center policies, practices and procedures.
  • Assisted faculty with setting up tests and coordinating test spaces.
  • Collected and graded examinations.
  • Investigated Board Mainsheet to determine validity.

Office Assistant

Gepco
Gujranwala , Punjab
03.2015 - 11.2016
  • Provided clerical support, addressing routine and special requirements.
  • Kept office supplies well organized and sufficiently stocked, placing orders promptly to replenish materials before depleted.
  • Completed clerical tasks such as filing, copying and distributing mail.
  • Scheduled office equipment repair and maintenance to extend equipment lifespan and prevent unplanned downtime.
  • Developed correspondence letters, memos and emails.
  • Developed presentations and generated reports to facilitate office operations.
  • Drafted common document templates to reduce time spent creating documents from scratch.
  • Streamlined document processing to improve traceability.
    Verified accuracy of business records by consistently updating customer information.
  • Produced high-quality communications for internal and external use.

Education

Bachelor of Commerce -

University of Sargodha
Gujranwala, Pakistan
10.2013 - 06.2017

Diploma in Commerce -

Govt. Degree College People Colony
Gujranwala, Pakistan
10.2011 - 06.2013

High School Diploma -

Science Foundation High School
Gujranwala, Pakistan
11.2010 - 08.2011

Content Marketing - Digital Marketing

E-Rozgaar
Gujranwala, Pakistan
04.2019 - 06.2019

SEO & Digital Marketing - Digital Marketing

ISkills
Multan, Pakistan
06.2020 - 03.2021

Office Management - Office Management

Soft Solution College
Gujranwala, Pakistan
03.2019 - 08.2019

Meta For SMB's - Small Business Administration And Management

Facebook Meta
London
05.2018 - 07.2018

Digital Marketing - Marketing Management And Research

Google
London
04.2021 - 11.2022

Skills

Search engine optimization expertise

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Certification

Digital Marketing (Google)

Accomplishments

  • Resolved product issue through consumer testing.
  • Supervised team of 10 staff members.
  • Reduced a client's education blog bounce rate from 42% to 17%.
  • Created 15+ SEO campaigns for websites with complex media and big structures.
  • Improved rankings from page 3 to Top 5 (SERP) for 10+ high-competition keywords in the education related niche.

Software

Canva

Ms Office

Wordpress CMS

Ahrefs

Moz

Hootsuite

Mailchimp

Google Analytics

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Judge a man by his questions rather than his answers.
Voltaire

Additional Information

Certificates ow.ly/Ii9450J64eO

Timeline

LinkedIn Marketing Strategy Certification

05-2022

Google Campaign Manager

05-2022

SEO Analyst - Remote

Koolmax
09.2021 - 12.2021

Enablers Virtual Assistant for Amazon

08-2021

Social Media Manager - Remote

Domestic Workers UNION Pakistan
08.2021 - 01.2022

Social Media Coordinator

Pakistan Worker Welfare Association
07.2021 - 03.2022

Accounting & Financial Statement Analysis

06-2021

Digital Marketing - Marketing Management And Research

Google
04.2021 - 11.2022

Social Media Executive - On Site

NextGen Solutions
01.2021 - 06.2021

Microsoft Advertising Certified Professional

11-2020

Social Media Marketing Certification (Semrush)

10-2020

Junior WordPress Manager - Remote

gisymbol
06.2020 - 10.2020

SEO & Digital Marketing - Digital Marketing

ISkills
06.2020 - 03.2021

Social Media Assistant - On Site

Ghazalabukhari.com
10.2019 - 11.2020

Content Marketing - Digital Marketing

E-Rozgaar
04.2019 - 06.2019

Office Management - Office Management

Soft Solution College
03.2019 - 08.2019

Sub-Examiner

Bise Grw
01.2019 - 07.2019

Digital Marketing (DigiSkills)

10-2018

Meta For SMB's - Small Business Administration And Management

Facebook Meta
05.2018 - 07.2018

Office Assistant

Gepco
03.2015 - 11.2016

Bachelor of Commerce -

University of Sargodha
10.2013 - 06.2017

Diploma in Commerce -

Govt. Degree College People Colony
10.2011 - 06.2013

High School Diploma -

Science Foundation High School
11.2010 - 08.2011
SYED ASHIRSEO Expert