SYED AHSAN ZAIDI
Digital Media Strategist
Rawalpindi
Summary
Dynamic marketing leader with over 7 years of experience in digital marketing, media, and communication. Proven track record of guiding high-performing teams and implementing impactful strategies that enhance brand visibility, foster client engagement, and drive revenue growth. Expertise in managing cross-channel campaigns, creating premium digital content, and aligning brand identity with evolving market trends. Highly adaptable with a strong foundation in branding, media production, and strategic communication, poised to elevate organizations to new heights.
Overview
9
9
years of professional experience
Work History
Head of Digital Marketing
Quinin Technologies
01.2023 - Current
- Developed and implemented comprehensive digital marketing strategies aligned with the company’s overall marketing and business objectives
- Ensured consistency in branding, messaging, and user experience across all digital touchpoints
- Lead and manage a team of 12+ digital marketing professionals
- Collaborated with cross-functional teams to align digital marketing efforts with overall business strategies
Marketing Consultant
Defence Housing Authority
09.2023 - 01.2025
- Campaign Assistance
Supported in planning and executing Google and Meta ad campaigns targeting both overseas and local clients. - Strategic Guidance
Advised the team on pre-event, live, and post-event digital marketing strategies to maximize reach and engagement. - Performance Oversight
Monitored campaign performance, provide insights, and suggest optimizations for better ROI. - Planned and executed events and marketing programs to increase qualified leads.
Manager Social Media
Defence Housing Authority
09.2022 - 01.2023
- Led media and public engagement initiatives to promote community development.
- Effectively countered anti-DHA narratives on social media through strategic communication.
- Produced documentaries highlighting DHA projects and community impact.
- Executed brand awareness campaigns, including WhatsApp marketing and Facebook/Instagram ads.
- Generated strong leads from both overseas and local clients, resulting in successful sales.
- Achieved sales targets and was awarded a performance bonus.
Digital Media Executive
Air Pocket Films Pvt. Ltd
04.2018 - 11.2022
- Film and production company providing media services
- Lead Generation Campaigns
Plan, execute, and optimize digital ad campaigns (Facebook, Instagram, Google, etc.) to generate leads for wedding and corporate clients.
Track performance metrics, analyze results, and refine strategies to maximize ROI. - Social Media Management
Manage and maintain all social media platforms, ensuring consistent posting and brand representation.
Engage with audiences, respond to inquiries, and foster community growth. - Content Calendar & Planning
Develop and maintain a monthly content calendar for all social media channels.
Coordinate with creative teams for timely production of posts, stories, and videos. - Creative Coordination
Work closely with designers, photographers, and videographers to ensure content aligns with brand tone and client expectations.
Suggest and implement new content ideas to keep platforms fresh and engaging. - Reporting & Analysis
Prepare regular performance reports for lead generation and social media campaigns.
Provide insights and recommendations for continuous improvement.
Digital Media Associate
Indus News
11.2019 - 09.2021
- Content Calendar Management
Develop and maintain a comprehensive content calendar for all shows, ensuring timely scheduling and publishing across platforms. - Team Coordination
Coordinate with the video editing team to receive final show cuts, teasers, and promotional material.
Ensure all assets meet brand guidelines and quality standards before publishing. - Social Media Publishing
Post show teasers, full episodes, and highlights on all official social media channels.
Write engaging captions and use relevant hashtags to increase reach and engagement. - Branding & Promotional Campaigns
Plan and execute digital branding campaigns to strengthen the channel’s identity and attract a wider audience.
Monitor campaign performance and adjust strategies for optimal results. - Audience Engagement & Monitoring
Track audience responses, comments, and feedback on all platforms.
Provide insights to producers and management for improving content appeal. - Trend & Competitor Monitoring
Stay updated on current news and digital trends to enhance content relevance.
Monitor competitor activity for inspiration and differentiation - Implemented A/B testing methodologies on campaign elements to maximize results from advertisements effectively.
Digital Content Creator
Phone World
01.2017 - 11.2017
- Tech Research
Research trending technology news, upcoming gadgets, and industry developments to identify high-interest topics. - Content Scripting
Write engaging and informative scripts for tech news videos, gadget reviews, and special features. - Hosting & Presentation
Record on-camera segments as the host for tech news, reviews, and discussions, ensuring clear delivery and audience engagement. - Video Production & Editing
Shoot, edit, and enhance videos with graphics, animations, and captions for professional quality. - Platform Publishing
Upload and optimize videos on YouTube, Facebook, and other platforms with effective titles, descriptions, and tags. - Audience Engagement & Analytics
Monitor comments, feedback, and analytics to refine future content strategies and boost reach.
Social Media Marketing Intern
ISPR
08.2016 - 09.2016
- Inter-Services Public Relations, a department responsible for media relations
- Assisted in media projects and communications
Social Media Intern
Dunya News
06.2016 - 08.2016
- A leading news channel in Pakistan
- Assisted in news production and media management
- Posting of show teasers and clips on social platforms
Education
Mphill -
Bahria University
12.2022
Bachelors - undefined
Iqra University
12.2019
Fsc - undefined
Fazaia Inter College
12.2015
Matriculation - undefined
Fazaia Inter College
12.2012
Skills
Workflow automations
Targeted email outreach
Google Ads management
Instagram advertising
Brand recognition strategies
Twitter Ads
Affiliate Marketing
Meta Media Buying
Campaign Management
Sales lead development
Project Management
Marketing Strategies
STRENGTHS
- Strategic Communication: Adaptable marketing leader with a strong foundation in branding and strategic communication
- Team Leadership & Development: Mentoring and coaching team members to enhance their skills and performance
- Brand Management & Positioning: Ensuring brand consistency across all marketing channels, materials, and client touchpoints.
- Crisis & Reputation Management: Managing public relations, media statements, and online reputation during sensitive or crisis periods.
Timeline
Marketing Consultant
Defence Housing Authority
09.2023 - 01.2025
Head of Digital Marketing
Quinin Technologies
01.2023 - Current
Manager Social Media
Defence Housing Authority
09.2022 - 01.2023
Digital Media Associate
Indus News
11.2019 - 09.2021
Digital Media Executive
Air Pocket Films Pvt. Ltd
04.2018 - 11.2022
Digital Content Creator
Phone World
01.2017 - 11.2017
Social Media Marketing Intern
ISPR
08.2016 - 09.2016
Social Media Intern
Dunya News
06.2016 - 08.2016
Bachelors - undefined
Iqra University
Fsc - undefined
Fazaia Inter College
Matriculation - undefined
Fazaia Inter College
Mphill -
Bahria University