Syed Abbas
Sales And Marketing Manager
Lahore
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth. Hardworking marketing professional with exceptional leadership, strategic planning and problem-solving abilities. Excellent understanding of market research, conditions, trends, and successful strategies for positioning products and companies. History of working well with both traditional and digital marketing strategies.
Overview
16
16
years of professional experience
Work History
Senior Marketing Manager
Riaz Tanneries
LAHORE
08.2019 - Current
- Costing and pricing.
- Developments of new designs.
- Update on production status.
- Direct communication and follow-ups with customers.
- Generate all types of documents to dispatch the garment.
- Import material from China and other countries for garments.
- To ensure quality garments, as per customer requirements.
- To communicate effectively, plan, execute, and deliver promptly and timely, as well as ensure that material standards and technicalities are met according to the given requirements.
- To check the quality of garments at different stages, e.g.,
- Proto, photo shoot, pre-production, size set, trial run, in lines, and at final stages.
- To follow up at all phases and with all departments involved in the manufacturing of garments.
- To convey, suggest, resolve, train, and implement all comments, thus resulting in quality merchandise.
- To manage overall merchandising, quality, and production departments.
- Led nationwide marketing campaigns from planning to execution.
- Marketed research and analyzed data to identify and define audiences.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Managed the design and production of promotional materials, such as websites and brochures.
- Liaised with media and advertising agencies to promote products.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Coordinated with external vendors to produce promotional items.
- Developed and implemented marketing plans for new products.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
Senior Merchandise Manager
Gold Panel Group
Sialkot
01.2019 - 07.2019
- Increased sales through targeted merchandising plans and stocking of desirable inventory.
- Collaborated with vendors and suppliers to negotiate purchasing terms, ensuring cost-effectiveness and quality standards.
- Conducted competitor analysis to stay informed of market trends and adjust merchandising strategies accordingly.
- Managed purchasing process for entire department.
- Restructured merchandising strategy to promote high value and products.
- Coordinated staff schedules and other labor activities to foster seamless delivery of service.
Senior Merchandiser
SMZ Apparel Pvt. Ltd
LAHORE
05.2013 - 12.2018
- Company Overview: Sister concern of Ashraf & Sons, Karachi.
- Sister concern of Ashraf & Sons, Karachi.
- Collaborated with suppliers, manufacturers and retailers to properly execute merchandising plans.
- Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
Junior Merchandiser
Firhaj Footwear Pvt. Ltd.
LAHORE
01.2011 - 04.2013
- Company Overview: Hush Puppies.
- (Hush Puppies)
- Assisted in the development of promotional strategies for new products.
- Reviewed customer feedback to brainstorm new merchandise ideas and improve existing products.
- Created and presented monthly sales reports to senior management.
Product Coordinator
Royal Leather Pvt. Ltd
LAHORE
04.2009 - 12.2010
- Supported new business development by designing appealing product sales promotions.
- Resolved customer complaints in a timely manner while maintaining a high level of customer service.
- Worked with sales teams to land customer wins in complex deals.
- Recorded product information, specifications and grade on spreadsheet for accurate record keeping.
TSR
OAG telecom organization
LAHORE
08.2008 - 03.2009
- Company Overview: (PTCL)
- My work is done with my best abilities.
- (PTCL)
- Worked effectively in team environments to make the workplace more productive.
- Completed day-to-day duties accurately and efficiently.
Education
Bachelor of Arts -
Punjab University
01.2013
HSC (Intermediate) -
Lahore Board
01.2011
SSC (Matriculation) -
Lahore Board
01.2008
Diploma in Corel draw and Graphics -
Peak Solution College
Computer diploma - basic computing
Peak Solution College
Skills
- Communication skills
- Local and international trends
- Leather garments
- Leather garment production
- Quality
- Ms Office
- Word
- Excel
- Outlook
- PowerPoint
- Internet surfing
- Sales leadership
- Content strategy
- Direct mail campaigns
- International marketing
Nic
35201-1363398-9
References
Will be furnished upon request.
Travelinghistory
- Europe, The Netherlands, 01/01/23
- Europe, Germany, 08/01/24
Personal Information
- Father's Name: Syed Nazar Abbas
- Date of Birth: 08/02/90
- Marital Status: Married
Timeline
Senior Marketing Manager
Riaz Tanneries
08.2019 - Current
Senior Merchandise Manager
Gold Panel Group
01.2019 - 07.2019
Senior Merchandiser
SMZ Apparel Pvt. Ltd
05.2013 - 12.2018
Junior Merchandiser
Firhaj Footwear Pvt. Ltd.
01.2011 - 04.2013
Product Coordinator
Royal Leather Pvt. Ltd
04.2009 - 12.2010
TSR
OAG telecom organization
08.2008 - 03.2009
Bachelor of Arts -
Punjab University
HSC (Intermediate) -
Lahore Board
SSC (Matriculation) -
Lahore Board
Diploma in Corel draw and Graphics -
Peak Solution College
Computer diploma - basic computing
Peak Solution College
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