Sumayya Batool

• I work as a creative and art director at Darkaar that includes everything from curating innovative and creative campaign ideas to set designs and getting models onboard.
• Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
• Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
• Monitored industry trends to keep creative materials fresh and engaging.
• Developed strategic communication and marketing plans.

• Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
• Drove product development from concept to launch, ensuring alignment with customer needs.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Established strong partnerships with key industry players for greater market presence.

Mapping out all the social media campaigns

- Pr\ influencer marketing

- Creating engaging, interactive and creative content

- Managing Social media

Creating creative and innovative content, including illustrations, animations, and other interactive videos. Mapping out ideas and creating storyboards. Collaborations and commissions.

Moreover, doing multiple projects with major companies and brands in Pakistan, including Generation, BTW, Jhonny and Juggnu, Wehshi Lab, Baroque, Kiyowo, Darkaar, and many more.

• Boosted brand engagement by creating compelling social media posts and campaigns.
• Applied current editing and photography tools to tell great stories.
• Strengthened content through proofreading and editing.
• Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.

• Boosted brand engagement by creating compelling social media posts and campaigns.
• Applied current editing and photography tools to tell great stories.
• Strengthened content through proofreading and editing.
• Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
• Coming up with creative content ideas and creating reels for the brand. Moreover, curating campaigns and innovative ideas that resonate with the brand's identity and sit well with the targeted audience.