Shumila Shahzadi
ASO Manager
Lahore, Punjab
Summary
As an ASO specialist, I leverage expertise in keyword research, competitive analysis, and app metadata optimization to enhance app visibility and drive organic downloads. With strong skills in A/B testing, Google Ads campaigns, and mobile analytics, I focus on improving conversion rates and user engagement. My experience in optimizing app performance across both the Apple App Store and Google Play Store ensures sustained growth and success in a competitive market.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
ASO Manager App Publisher
Devsiom Technology
09.2023 - Current
ASO Specialist & Marketing Analysis
Cross Code Company
03.2023 - 05.2023
- Boosted app performance with ASO strategies, competitive analysis, and Google Ads campaigns.
ASO Specialist
Astra Games
05.2022 - 02.2023
- Enhanced app visibility, managed Google Ads, and boosted downloads through ASO strategies.
ASO Expert
Spotlight Game Studio
01.2020 - 12.2022
- Optimized app store presence, boosted organic downloads, and enhanced user engagement through strategic ASO techniques.
Game Developer
Sablo Studio
11.2017 - 05.2018
- Developed innovative gameplay mechanics to provide challenging and enjoyable gaming experiences.
Education
Master of Science - Computer Science
Virtual University of Pakistan
01.2016 - 01.2018
Skills
User acquisition
Certification
Play Store Listing Certificate
reading books
I enjoy reading books as a hobby, exploring a variety of genres and topics.
Timeline
ASO Manager App Publisher
Devsiom Technology
09.2023 - Current
ASO Specialist & Marketing Analysis
Cross Code Company
03.2023 - 05.2023
ASO Specialist
Astra Games
05.2022 - 02.2023
ASO Expert
Spotlight Game Studio
01.2020 - 12.2022
Game Developer
Sablo Studio
11.2017 - 05.2018
Master of Science - Computer Science
Virtual University of Pakistan
01.2016 - 01.2018
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