Shoaib Latif
Pirmahal
Summary
Proactive Ecommerce Marketing Manager with extensive experience in developing and implementing targeted ecommerce strategies. Expert in PPC campaigns, Google AdWords, and Facebook Ads Manager, with strong skills in budget control, A/B testing, and affiliate marketing. Adept at optimizing digital marketing efforts and enhancing customer retention through personalized campaigns.
Overview
4
4
years of professional experience
Work History
Ecommerce Marketing Manager
EBay Store
Pir Mahal, Punjab, Pakistan (Remote)
01.2021 - Current
- Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the website.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
- Implemented A/B testing to improve user experience and optimize digital marketing efforts.
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Developed engaging content for the company''s blog, social media platforms, and paid advertisements.
- Increased customer retention rate by developing personalized marketing campaigns and introducing loyalty programs that incentivized repeat purchases.
- Designed and executed successful PPC campaigns, increasing traffic and ROI.
- Managed affiliate marketing program, fostering relationships with key partners for increased revenue generation.
- Optimized product listings with high-quality images and detailed descriptions, leading to higher visibility and sales.
- Managed cross-functional teams for launch of new product lines, resulting in substantial increase in market share.
Education
Bachelor of Science - Economics
Punjab University
Pir Mahal, Punjab, Pakistan04-2021
Skills
- eCommerce expert
- Brand Development Strategy
- Data-driven decision-making
- Ecommerce Platform Knowledge
- Product Listing Optimization
- Marketing Automation Tools
- Amazon FBA
- Email Marketing Strategy
- Market Research Analysis
- Affiliate Marketing Management
- Social media advertising
- Social Media Marketing
- Product Promotion
- Digital Marketing
- Brand Promotion
- Competitor Analysis
- Google Analytics
- Brand positioning
- Social Media Platforms
- Market Trends Analysis
Learning about business
I’m learning about business through online resources. The internet offers a variety of courses, articles, and videos that cover topics like marketing, finance, and entrepreneurship. Engaging with online communities also helps me gain valuable insights and connect with others in the field.
Languages
English, Hindi, Urdu, Punjabi
Native language
English
Upper intermediate
B2
Hindi
Proficient
C2
Urdu
Proficient
C2
Punjabi
Proficient
C2
Timeline
Ecommerce Marketing Manager
EBay Store
01.2021 - Current
Bachelor of Science - Economics
Punjab University