Summary
Overview
Work History
Education
Skills
Timeline
Generic
Shireen Batool

Shireen Batool

Managing Director
Lahore

Summary

Results-driven professional with extensive experience in sales and marketing, delivering impactful campaigns and fostering team collaboration. Recognized for adaptability and strong focus on achieving results in dynamic environments. Proficient in strategic planning and client relationship management, consistently exceeding expectations and driving business growth.

Overview

13
13
years of professional experience

Work History

Managing Director

Star Sterling Global Property Investments
01.2022 - 04.2025
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Increased overall company performance by implementing strategic management initiatives and streamlining operations.
  • Expanded market presence through successful negotiation of key partnerships and acquisitions.
  • Drove company revenue growth, orchestrating effective sales and marketing strategy that targeted untapped markets.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Streamlined internal processes for improved efficiency, reducing overhead costs and increasing profitability.
  • Improved website visibility through development and implementation of SEO strategies.
  • Oversaw global marketing campaigns ensuring consistent messaging across all channels while adhering to budget constraints.
  • Analyzed sales and marketing data for improved strategies.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Strengthened brand presence through targeted content creation, social media engagement, and public relations initiatives.

General Manager Digital Media Marketing

BSM Developers (New Metro City & Gwadar Golf City)
01.2018 - 01.2021
  • Develop relevant content topics to reach the company's target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a 'Social' way while conducting online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing).
  • Manage efforts in building online reviews and reputation. Monitor online reviews.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Manage and improve online content, considering SEO and Google Analytics.
  • Improved website visibility through development and implementation of SEO strategies.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Developed and maintained relationships with key media outlets securing positive coverage contributing towards enhanced brand image.
  • Oversaw the creation of visually appealing infographics, videos, and interactive elements to enhance user engagement.
  • Coordinated trade show appearances and presentations showcasing company offerings leading to successful lead generation.
  • Utilized A/B testing methods to determine the most effective headlines, images, and calls-to-action for various types of content pieces.
  • Analyzed data from Google Analytics and other tools to continuously improve digital marketing effectiveness.
  • Monitored industry trends and competitor activities to identify opportunities for growth within the market space.
  • Conducted keyword research to optimize online content for search engines and drive organic traffic growth.
  • Collaborated with sales teams to ensure cohesive messaging across all digital channels.
  • Created compelling ad copy for paid search campaigns on Google AdWords, driving improved click-through rates and ROI.
  • Optimized landing pages for maximum conversions while maintaining a focus on user experience design principles.
  • Increased brand awareness by developing and implementing targeted digital marketing campaigns.
  • Created and managed social media campaigns to increase brand engagement.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Social Media Manager and PR Coordinator

Ali Teiseen
01.2015 - 12.2017
  • Performing research on current benchmark trends and audience preferences.
  • Designing and implementing social media strategy to align with business goals.
  • Set specific objectives and report on ROI.
  • Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news).
  • Monitor SEO and web traffic metrics.
  • Excellent copywriting skills.
  • Collaborate with other teams, like marketing, sales and customer service to ensure consistency in a timely manner and monitor customer reviews.

Creative Head

Media International
01.2012 - 12.2015
  • Developing customized design solutions.
  • Presenting design ideas clearly and concisely.
  • Examining design work for quality, consistency, and accuracy.
  • Working with production and marketing teams.
  • Editing and proofreading content once written.
  • Writing product descriptions, brand support material.
  • Collaborated with creative team to design and produce generated artwork for marketing and promotional material.
  • Successfully managed projects from concept through completion.

Education

MASTERS OF ARTS -

University of the Punjab

HND ART AND DESIGN - undefined

EdExcel

BACHELORS OF ARTS - undefined

University of the Punjab

Skills

Operations management

Timeline

Managing Director

Star Sterling Global Property Investments
01.2022 - 04.2025

General Manager Digital Media Marketing

BSM Developers (New Metro City & Gwadar Golf City)
01.2018 - 01.2021

Social Media Manager and PR Coordinator

Ali Teiseen
01.2015 - 12.2017

Creative Head

Media International
01.2012 - 12.2015

HND ART AND DESIGN - undefined

EdExcel

BACHELORS OF ARTS - undefined

University of the Punjab

MASTERS OF ARTS -

University of the Punjab

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Shireen BatoolManaging Director