Shibra Baig
Psychology Graduate
Lahore
Summary
Applied Psychology graduate from Forman Christian College, A Chartered University. Passionate about mental health, dedicated to promoting awareness and fostering supportive spaces for emotional well-being. My entrepreneurial journey has further shaped my creativity, organizational and interpersonal skills, complementing my goal to make a meaningful impact in the field of psychology.
Overview
3
3
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Entrepreneur
Lavender Bliss
04.2023 - Current
- A self-led stationery brand specializing in unique, aesthetic, self-designed products that blend creativity and functionality. The collections have been showcased at various well-known pop-up markets, where we've connecting with a community of people who value quality and innovation.
- Achievements/Tasks
- Built a self-sustained stationery brand from scratch, managing all operations independently.
- Generated Rs. 200,000+ through pop-up stall at Mashion Bazaar.
- Managed 3 successful pop-up stalls within a year.
- Designed 200+ unique products and grew a customer base of 8,000+ through markets and social media.
- Created and executed marketing campaigns, including targeted ads, organic content, and full social media strategy.
- Produced all creative content (product photography, graphics, captions) and maintained a cohesive brand identity.
- Managed end-to-end processes: sales, packaging, delivery, customer service, and inventory.
Social Media Lead
Project Salam
09.2024 - 03.2025
- Led the social media team by planning, organizing, and delegating tasks to ensure consistent and high-quality content output.
- Managed overall social media strategy, including content calendars, campaign ideas, and audience engagement.
- Developed and executed creative digital concepts that increased visibility and engagement.
- Collaborated with team members to create a unified brand voice and improve communication flow.
Campus Ambassador
Daadras Foundation
05.2024 - Current
- Achievements/Tasks
- Fundraising
- Content writing
- Participation in Empathy Workshop
- A non profit organization led by youth, contributing towards betterment of society.
Education
Bachelor of Honors - Applied Psychology
Forman Christian College University
Lahore, Pakistan11.2025
Fsc Pre-Medical - undefined
Punjab Group of Colleges Gujranwala
Gujranwala, Pakistan01.2021
Skills
Digital & Social Media Skills
Social Media Management
Content Creation & Content Marketing
Brand Awareness & Digital Branding
Creative Strategy
Social Media Copywriting
Basic Analytics & Insights Interpretation
Business & Leadership Skills
Marketing & Sales
Team Management
Customer Engagement
Event Networking
Task & Project Management
Technical Skills
Canva
Microsoft Excel
Google Docs & Google Workspace
Microsoft Word
Communication & Research Skills
Effective Communication
Academic Writing
Critical Thinking
Problem-Solving
Certification
Certificate of Participation-TEDxFCCU event (2023)
Interests
Research, Journalling, Graphic designing
Accomplishments
- Vice Rector's List (2022-01 - 2024-06)
- Certificate of Achievement-Roshan Kal Academy (2024-12)
Timeline
Social Media Lead
Project Salam
09.2024 - 03.2025
Campus Ambassador
Daadras Foundation
05.2024 - Current
Entrepreneur
Lavender Bliss
04.2023 - Current
Fsc Pre-Medical - undefined
Punjab Group of Colleges Gujranwala
Bachelor of Honors - Applied Psychology
Forman Christian College University