Sheikh Bilal Ahmed

• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Built relationships with clients to establish new contracts.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Directed sales support staff in administrative tasks to help sales reps close deals.

| Lahore | Gujranwala | Shahdra | Muridke | Kamoki |

• Managed Gujranwala area comprising of 10,706 outlets, 2 distributors with an annual volume of 162 mio sticks and value turnover of PKR 1 bio annually.
• Led the 56-person team that was the largest in the country.
• During my tenure in Lahore, handled the biggest tobacco wholesale market of Pakistan, an annual volume of 150 mio sticks and a value turnover of PKR 400 mio.
• Developed and led the market execution of newly launched brands such as Parliament Blue, Bond Street, L&M, new SKU Morven 100s and re-launch of Marlboro Red.
• Successfully launched and implemented our first Sales Automation initiative for field force of salesmen (front line soldiers).
• Achieved Marlboro sales growth by 70% and delivered consistent volume in Lahore by launching different initiatives.
• Engaged retailers digitally for effective and quick communication via web based branded personalized SMS campaign. Bridge the two way communication gap of retailer with PMPKL by providing this platform.
• Top position throughout the 2022 in DTE drive to train retailers, assess their capability and increase their proficiency on the DTE platform (DTE App), implementation of digital trade engagement app on 100% KA successfully.
• Won a trip to Abu Dhabi Grand Prix F1 twice in internal employee competition by delivering top results on business KPIs in 2017 from Lahore and Gujranwala in 2021.
• Increased Marlboro weighted distribution by 2% in 2018 by execution of different strategies & initiatives in Gujranwala.
• Develop and implement area business plans in line with the business objectives of region, ensure achievement of monthly sales target volumes along with other distribution related KPIs through effective communication and sales cycle plan implementation.
• Effective implementation of distribution strategy (cost plus model, route to market strategy, team training & development, distribution development etc.), monitoring infrastructure and business analysis to ensure products availability.
• Develop and implement various tactical trade programs to cater commercial opportunities as a support to our business partners (distributors & trade) while considering the triple win strategy.
• Training and monitoring of 3rd party resources (consumer engagement, hawker, merchandisers, kiosks and trade assistant) to ensure high-quality execution.
• Update and monitor market intelligence report such as market data, retail dynamics, ECD and competitors activity.
• Identify & monitor merchandising activity to enhance visibility at POS by making model shops and installation of various units.

• Received ABCD award in 2012 for channel development and excellent execution of new retail visibility platform in Lahore.
• Saved PKR 13.2 mio annually and enhanced visibility via using my negotiation and problem solving skills from contractual accounts in 2013.
• Identified and successfully signed new visibility contracts with potential LMTs & KA. Signed 0 value contracts with outlets having high LA smokers’ footfall.
• Won 1st position in 2014 by achieving annual OB of newly launched brand in internal employees’ engagement competition.
• Develop, lead and implement communication strategy by leading a team of 21 people.
• Ensure 0% OOS by leading, mentoring and coaching the area sales team and motivated the team in all execution activities by leading from the front.
• Managed area expenditure in line with an allocated regional budget to ensure efficient & effective use of PMPKL financial resources.
• Manage trade loyalty programs and continuously achieved monthly sales targets for Key Accounts, Mini W/S and Big W/S.
• Manage the deployment of TPOSM & PPOSM and maintenance via vendors within allocated budget.
• Plan and manage channel development (IMTs, LMTs, Modern trade & key accounts) to get high visibility by leveraging trade segmentation data.
• Conducted re-census and redesigned route to market coverage strategy increased numeric & weighted coverage.

• Managed largest rural area of Central Punjab with an annual volume of 852 mio sticks comprising of 10 towns, 6 distributors and managed a team of 23 people.
• Achieved an all-time high monthly sales volume of 117 mio sticks, increased rural SOM by 4%, R&W KSF numeric by 10% and retail ratio by 7%.

Managed Sindh & Balochistan territory for 3 years with following achievements and responsibilities:-

• Developed and implemented first national TPOSM calculator for marketing department at head office.
• Assist in ordering of new merchandising articles. Formulate, propose and implement the optimum distribution strategy alternatives and sales force structure.
• Developed and implemented merchandising guide book. Manage key account strategies, distribution effectiveness, brand visibility and availability activities.
• Lead trade segmentation project conducted 1st time in Pakistan.
• Identification business issues and provide various tactical solutions to capture opportunities.
• Liaison between sales & marketing for successful implementation of SCP.

• Developed 1st Marlboro flagship outlet in Karachi during launch of Marlboro in Pakistan.
• Implemented agreements with contractual accounts, developed first merchandising database, identification & installation of PPOSM, managed national PPOSM warehouse and vendor management for all merchandising activities.
• Budget planning and controlling, organized various trade events.

• Successfully established business with more than 100 garment exporters of Pakistan & UAE with YOY growth by 300%, managed a team of 6 people, reporting to chief executive.
• Established regular business with Top 3 denim exporters of Pakistan.

• Led & executed various BTL activities such as stall activity, promotion within restaurants, exhibitions and roadside selling for many national & multinational companies.
• Led a team of 14 female promoters for Door-to-Door activity.

Worked as Business Development Executive for Moon Tel

• Identification & installation of PCO at more than 100 locations.
• Managed PCO card selling, providing technical support, Inventory management and book keeping in excel.

• Managed many surveys in Sindh & Balochistan for (e.g. Coca Cola, B.B.C London, Caltex, Citi Bank, Greenstar's), my responsibilities included training of field staff (surveyors), editing & back check of survey questionnaire and completion of survey within deadline.

• I also worked as Team Leader and managed a team of 12 female promoters and successfully completed Door-To-Door activity of Ariel detergent powder, Pantene, Head & Shoulder and Pert Plus shampoo (P&G).