Summary
Overview
Work History
Education
Skills
Extra-Curricular Activities
Show Reel Link
Timeline
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Shehrazade Sheikh

Shehrazade Sheikh

Video Director & Editor | Remote Marketing Content Specialist
New York

Summary

Multifaceted video director and content producer with over 15 years of experience delivering compelling video solutions for television networks, digital platforms, and global brands. Proven ability to lead end to end production from concept development and on set direction to editing and post, tailored for social media, branded campaigns, and platform optimized delivery. Adept at managing remote workflows, collaborating with creative and marketing teams, and producing visually impactful narratives that drive audience engagement across web and broadcast. Fluent in balancing storytelling with strategic brand goals in fast paced, cross cultural environments.

Overview

15
15
years of professional experience
4
4
years of post-secondary education

Work History

Video Producer / Director (Remote & On-Site)

Freelance
Remote
01.2019 - Current
  • Pehli Baarish – GEO Television Network (2024)
    Directed a prime-time drama series, overseeing creative tone, performance coaching, and visual style. Collaborated with post-production teams remotely for timely episodic delivery. Integrated feedback loops with producers and marketing to ensure digital and on-air alignment.
  • Yahya – GEO Television Network (2023)
    Handled direction for episodic drama, balancing narrative pacing with visual storytelling suited for web and broadcast platforms.
  • Doosra Chehra – GEO Television Network (2023)
    Directed psychological drama with layered characters and stylized cinematography. Contributed to teasers and promos optimized for social engagement.
  • Daraar – GEO Television Network (2022)
    Led the creative direction for a high-drama series. Managed cast, crew, and editorial workflow. Episodes were adapted for digital replay and network YouTube rollouts.
  • Rently – Branded DVC (2022)
    Produced and directed a short-form promotional video for a prop-tech brand. Edited vertical versions for Instagram and mobile ads. Delivered brand-consistent assets under a remote model.
  • Dil-E-Momin – GEO Television Network (2021)
    Directed serial with religious and emotional themes. Maintained visual consistency across episodes. Worked with digital teams to coordinate episode previews and social rollouts.
  • Kayseria – Digital Video Campaign (2020)
    Directed high-fashion content for seasonal launch. Shot for mobile and widescreen formats. Delivered optimized clips for Instagram, TikTok, and e-commerce.
  • Master Moltyfoam – TVC (2020)
    Concept-to-delivery execution of a national television and digital ad. Delivered master cuts, 15s/30s cutdowns, and web-optimized formats.
  • Maahir – Masterclass Series (Online) (2020)
    Produced and edited an educational content series for digital platforms. Remotely managed post-production pipeline and assets for YouTube and website.
  • Mashion – Mashaadi 1 & 2 (Bridal DVCs) (2019 & 2020)
    Directed culturally viral short films featuring fashion, wedding prep, and influencer collaborations. Conceptualized formats that performed well on Instagram and YouTube.
  • Muqqadar – GEO Television Network (2019)
    Drama direction focused on moral dilemmas. Oversaw consistent tone across multi-episode arc. Delivered on set and remotely supported post.

Content Direction – Long-Form & Episodic

HUM Television Network
01.2012 - 12.2021

Directed emotionally nuanced, culturally resonant drama serials for HUM TV, collaborating with writers and creative producers to shape multi-episode story arcs. Delivered episodes on tight deadlines while maintaining high production values and visual cohesion. Contributed to digital-ready assets, such as teasers and behind-the-scenes content, designed for online engagement.

  • Safar Tamam Hua - HUM Television Network - 2021
  • TeleFilm - TV ONE Network -2018
  • Akbari Asghari - HUM Television Network

Content Director

ARY Digital Network
Karachi, Sindh
01.2012 - 12.2016

Directed serialized drama content for ARY with a focus on high-paced production environments, on-set creative leadership, and character-driven narratives. Ensured visual consistency and editorial pacing across long-format series. Supported marketing with promo-ready content and digital launch clips.

  • Tumhare Hain - ARY Digital Network - 2016
  • Soteli - ARY Digital Network - 2014
  • Silvatein - ARY Digital Network - 2013
  • Neeyat - ARY Digital Network
  • Ijaazat - ARY Digital Network
  • Mehboodbad Ki Malkain - ARY Digital Network

Director

TV ONE Network
01.2012 - 12.2018

Directed drama serials and telefilms for TV ONE with a strong focus on visual storytelling, cultural nuance, and emotional pacing. Managed on-set direction and collaborated across departments to ensure delivery of episodic and single-format stories. Supported promotional rollouts with content adapted for digital and social distribution.

  • TeleFilm - TV ONE Network -2018
  • Naulakha - TV ONE Network - 2017

Head of Production

Six Sigma Entertainment
01.2012 - 12.2014
  • Company Overview: Karachi
  • Neeyat - ARY Digital Network
  • Ijaazat - ARY Digital Network
  • Mehboodbad Ki Malkain - ARY Digital Network
  • Akbari Asghari - HUM Television Network
  • Kaafir - ARY Digital Network
  • Karachi

Assistant Director

The Vision Factory Films
01.2010 - 02.2019
  • Parey Hut Love - Feature Film - The Vision Factory Films - 2019
  • Ho Mann Jahan - The Vision Factory Films -2015

Assistant Director

Namak Films / ARY Digital Films
01.2010 - 02.2019
  • Dobara Phir Se - Namak Films / ARY Digital Films - 2016

Assistant Director

ARY Digital Network
01.2010 - 02.2019
  • Neeyat - ARY Digital Network - 2011
  • Daam - ARY Digital Network - 2010

Assistant Director

HUM Television Network
01.2010 - 02.2019
  • Bilqees Kaur - HUM Television Network -2012
  • Vasl - HUM Television Network - 2010
  • Malaal - HUM Television Network - 2009

Education

BA (Hons) - Film, TV and Theatre Studies

Beacon House National University
Lahore, PB
01.2003 - 01.2007

Skills

  • Video Editing & Post-Production (Adobe Premiere Pro, Final Cut, DaVinci Resolve)

  • Short-Form Social Video (Reels, Stories, TikToks)

  • Creative Direction & Scriptwriting

  • Branded Content Production

  • Remote Team Collaboration (Asana, Notion, Google Suite)

  • Platform Optimization (YouTube, Instagram, Facebook, Web)

  • Storyboarding & Visual Planning

  • Directing Talent & Crew

Extra-Curricular Activities

Pakistan Chowk Community Centre Chef Fatima Foundation

Show Reel Link

https://vimeo.com/user1178225

Timeline

Video Producer / Director (Remote & On-Site)

Freelance
01.2019 - Current

Content Direction – Long-Form & Episodic

HUM Television Network
01.2012 - 12.2021

Content Director

ARY Digital Network
01.2012 - 12.2016

Director

TV ONE Network
01.2012 - 12.2018

Head of Production

Six Sigma Entertainment
01.2012 - 12.2014

Assistant Director

The Vision Factory Films
01.2010 - 02.2019

Assistant Director

Namak Films / ARY Digital Films
01.2010 - 02.2019

Assistant Director

ARY Digital Network
01.2010 - 02.2019

Assistant Director

HUM Television Network
01.2010 - 02.2019

BA (Hons) - Film, TV and Theatre Studies

Beacon House National University
01.2003 - 01.2007
Shehrazade SheikhVideo Director & Editor | Remote Marketing Content Specialist