Shayan Vohra
Executive Director + Web3 Consultant & Advisor
Dubai, United Arab Emirates
Summary
Hardworking 24 year old Director and Entrepreneur passionate about building companies from within by attracting intelligent and productive professionals. Quality-driven leader focused on growth and experienced in design thinking, marketing, consumer packaged goods, executive management and the Web3 (NFT) space with 5 years of experience in solving chronic deficiencies and driving growth.
Overview
10
10
years of professional experience
5
5
Languages
2
2
Years of experience in Web3
3
3
years of post-secondary education
Work History
Director of Marketing
The Product Group
Karachi, Sindh
07.2020 - 10.2022
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Executed optimal sales strategies to achieve commercial goals for Asian market.
- Improved health segment product margin by 50% through assessment of customer and market trends.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Developed innovative and targeted collateral to support overall branding objectives.
- Worked with marketing teams to create, deploy and optimize effective campaigns for The Product Group's multiple companies.
Community Consultant
Metav3rse, Inc.
Remote
12.2021 - 08.2022
- Collaborated with teams to define, strategize and implement marketing and web strategies.
- Analyzed problematic areas to provide recommendations and solutions.
- Educated Community members on Web2 Tools and how to leverage them in Web3 (e.g: LinkedIn).
- Aligned closely with business owners and employees to gather information and gain operational insight.
- Administered community-based treatment through case management
- Connected individuals with available and relevant resources
Strategy Consultant
Project Zenogakki
Dubai, United Arab Emirates
10.2021 - 07.2022
- Pursued learning opportunities to advance knowledge and take on a leadership position in advising and educating Founder and Team.
- Collaborated with teams to define, strategize and implement Web3 marketing and growth hacking strategies for Project Zenogakki to reach to an audience of 3M on Twitter.
- Analyzed problematic areas, volatile market fluctuations and space sentiments to provide recommendations and solutions.
- Contributed to team success by completing jobs quickly and accurately ultimately raising $2M during NFT launch.
- Worked scheduled shifts and remained available to work during coworker absences, holidays and busy periods.
- Managed divisional marketing, advertising and new product development.
- Contributed to creative process through original ideas and inspiration on Project Zenogakki's NFT artwork and storyline.
- Conducted and designed Discord Server outline.
- Overseer of all copywriting and promotional material.
- Directly advised Chief Community Officer on how to onboard and build long-lasting relationships with new Web3 Users.
- Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives.
- Researched, analyzed and solved marketing and strategy concerns through personalized approach.
Founder & CEO
PURIGHT (Acquired)
Karachi, Sindh
03.2020 - 05.2022
- Adapted to economic turmoil caused by COVID-19 by capitalizing on severe shortage of hand sanitizers and surface disinfectants
- Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
- Determined business plan, mission statement and vision.
- Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
- Curated business identity and brand and turned hand sanitizer product to a fashion accessory.
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Drove business to smooth transfer of power as it got acquired
Project Manager
Silicone Products Corporation
Karachi, Sindh
06.2017 - 06.2020
- Developed and initiated projects, including managing costs, schedule and performance.
- Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews and sprint retrospectives.
- Drove Scrum team progress to overcome obstacles and realize success throughout life of each sprint.
- Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
- Developed implementation methodologies to rein in project costs while meeting key milestones.
- Increased savings by initiating and fostering relationships with vendors to communicate on problem-areas and work closely to resolve.
- Developed 22 executive presentations and reports to facilitate project evaluation and process improvement.
- Drove team success through shared vision and recognition of quality performance.
- Evangelized Agile as strategic asset of culture and business value, inspiring teams in implementation of new tools and techniques.
Marketing Consultant
Bottlepop London
London
11.2016 - 04.2017
- Oversaw department-wide transition into use of Visual Studio to consolidate and modernize sales team work output.
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Consulted with clients on business issues and developed innovative proposals.
Intern
Ujala Foundation
Karachi, Sindh
09.2015 - 02.2016
- Completed clerical tasks such as filing, copying and distributing mail.
- Sorted and organized materials such as physical files, tracking spreadsheets and reports.
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Assisted Social Workers with wellness checks and home visits to supervise separated families.
- Conducted outreach to local referral sources to build strong partnerships for supportive services.
Education
BBA - Business Management
Birkbeck, University of London
London, United Kingdom 09.2017 - 08.2020
Skills
Brand development
undefinedTimeline
Community Consultant
Metav3rse, Inc.
12.2021 - 08.2022
Strategy Consultant
Project Zenogakki
10.2021 - 07.2022
Director of Marketing
The Product Group
07.2020 - 10.2022
Founder & CEO
PURIGHT (Acquired)
03.2020 - 05.2022
BBA - Business Management
Birkbeck, University of London
09.2017 - 08.2020
Project Manager
Silicone Products Corporation
06.2017 - 06.2020
Marketing Consultant
Bottlepop London
11.2016 - 04.2017
Intern
Ujala Foundation
09.2015 - 02.2016
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