Shariq Ahmed
Senior Brand Manager
Islamabad,IS
Summary
A results-driven Senior Brand Manager with a proven track record of developing and implementing successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Achieved significant growth in brand awareness and market share for clients through expertise in brand management. Possesses excellent communication and leadership skills, and is committed to delivering exceptional results for clients.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Brand Manager
MagnetRX and RTZN
Islamabad, IS
02.2023 - 01.2024
- Managed all aspects of ecommerce brand operations across multiple platforms, including Amazon, eBay, Walmart, TikTok Marketplace, Etsy, and own website.
- Developed and implemented inventory planning, purchase order, account review, account health, listing reinstatement, product compliance, and product launch SOPs to ensure optimal stock levels, product quality, and customer satisfaction.
- Optimized product portfolio performance by reviewing and enhancing creative work, graphics, A+ premium content, and advertising strategies, resulting in increased revenue and profits.
- Conducted product research and development, and launched new products on various ecommerce platforms with proper SOPs.
- Initiated and executed innovative programs to boost brand awareness and loyalty, such as brand tailored promotions, customer engagement, creator connection, and Amazon posts.
- Launched whole portfolio on TikTok and Etsy marketplaces, and optimized Walmart and eBay listings, resulting in higher revenue from these platforms.
- Collaborated with Amazon account manager to resolve issues such as product classification, listing suppression, and removal, and applied various techniques to restore listings with help of team.
- Worked with social media and website team to focus on special days, such as Black Friday, Cyber Monday, and Valentine's Day, and implemented effective strategies of discounts and branding, resulting in 10x sales on those days compared to previous years.
- Worked with testing labs to ensure product compliance with Amazon policies, and maintained product listings and sales on Amazon.
- Used AdBadger and Pacvue and created SOPs to optimize and report advertising campaigns, which resulted in 15% lower cost per click and 20% higher return on ad spend than industry average.
- Used ChatGPT and created SOPs to generate listing content like a top copywriter, got multiple other tasks done by giving top notch prompts
- Used Midjourney with creative team and created SOPs to generate creative ideas for product design, packaging, and branding
- Led team of 25 professionals, offering mentoring and coaching to build knowledge and skills
Brand Manager
Razor Group GmBH(via Digisquad)
Islamabad, IS
04.2021 - 02.2023
- Worked on Amazon US, and PAN EU marketplaces
- Expand whole portfolio from one marketplace to another
- Optimized portfolios in terms of content, SEO, and pricing
- This resulted in increased sales by 2x after acquiring brand
- Expanded brands to Shopify, Walmart, and eBay increased TTM revenue
- Worked on re-sourcing products with agents that increased EBIDTA
- Achieved 1.2 x margins on YOY level
- Optimized packaging that helped to reduce FBA Fee and increase margin for products by up to 8%
- Worked on brands having seasonal products, and managed inventory efficiently
- Resolved compliance issues and reinstated ASINs
- Improved graphics of top ASINs with better lifestyle images, new angle main images, and videos that resulted in better CTR and conversion
- Launched new products that increased TTM revenue
- Worked on external traffic for brands that increased sales
- Managed multiple teams to execute special projects
- Bundle creation on portfolios level, Multi branded store creation, Expanding portfolios to other markets, etc
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Conducted market research to identify new opportunities and target markets.
- Applied brand-building strategies to acquire customer for longer term
- These include branded packaging, adjusting A+, amazon posts, creating strong store front etc.
Associate Brand Manager
Tasalas
Islamabad, IS
01.2020 - 04.2021
- Worked on Amazon US, and PAN EU marketplaces
- Launched multiple new products in multiple marketplaces
- Optimized portfolios in terms of content, SEO, A+ and pricing and increased sales by 25%
- Worked on brands having seasonal products, and managed their storefront, inventory, and listings efficiently helping to achieve targeted sales and profits
- Improved graphics of top ASINs with better lifestyle images, new angle main images, and videos that resulted in better CTR and conversion
- Managed multiple teams to execute special projects
- Bundle creation, multi-branded store creation, Expanding portfolios to other markets, etc.
Education
Bachelor Of Computer Science - Web Development
Comsats University Islamabad
Islamabad, IS 01.2017 - 01.2021
FSC Pre-Eng -
Punjab College
Islamabad, IS 09.2014 - 05.2016
Skills
Project ManagementInventory ManagementTeam ManagementBrand ManagementBrand Growth AnalysisBudgeting and Cost AnalysisAmazon Advertisement Management
Competitor Analysis
Timeline
Senior Brand Manager
MagnetRX and RTZN
02.2023 - 01.2024
Brand Manager
Razor Group GmBH(via Digisquad)
04.2021 - 02.2023
Associate Brand Manager
Tasalas
01.2020 - 04.2021
Bachelor Of Computer Science - Web Development
Comsats University Islamabad
01.2017 - 01.2021
FSC Pre-Eng -
Punjab College
09.2014 - 05.2016