Shakeeb Faruqui
Creative Director
Karachi,SD
Summary
Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
I am a versatile and skilled professional with expertise in various forms of communication arts. My journey in the creative industry has seen me excel in crafting compelling prose, directing talented actors, and generating innovative ideas. Over the span of my career, I have collaborated with major brands, including ARY Digital Network, Suzuki, Unilever, GreenStar, UBL, PTCL, Bykea Technologies, PCB, ISPR, USIP, USAID and Mobilink, while working with esteemed advertising agencies such as IAL Saatchi & Saatchi, Interflow Communications (Pvt.) Ltd., and Orient McCann. With a successful track record of delivering creative solutions within tight deadlines and budgetary constraints, I currently hold the position of Creative Director at Blitz Advertising Pvt Ltd, Pakistan.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Creative Director
Blitz Advertising Limited
Karachi, SD
10.2018 - Current
- Spearhead creative department, working with clients such as Allied Bank Limited, Pakistan Super League (PSL), Hamdard, Youngs, Zabeeha, ICI Pharmaceuticals, and Government of Punjab.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
- Managed campaigns with specific focuses in order to meet customer needs and creative visions
- Evaluated and contributed to creative team ideas and translated into actionable project plans
- Created creative briefs and timeline to manage creative process from concept to completion
- Designed innovative creative strategies to raise brand awareness and engagement for organization
- Developed artistic visual products while working within defined technical constraints
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion
- Developed style guides to promote consistent branding across projects
- Developed strategic communication and marketing plans.
- Collaborated with senior management to develop and implement marketing initiatives.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Led team of designers to create comprehensive corporate identity system
Co-Founder Creative Director
AnganTerha Creative Workshop
Karachi
01.2015 - 10.2018
- Provided creative consultancy to clients, including TPL Trakker, TPL Properties, Karachi Film and Comic-Con, Bykea, and Itel
- Created and managed content for digital platforms, including MCB Arif Habib, Iqra University, and The Academy.
Head of Creatives
Morango Films
Islamabad
01.2016 - 05.2017
- Led nationwide 360 Campaign "Police Awam Saath Saath," on behalf of United State Institute of Peace (USIP), in collaboration with National Police Bureau Pakistan, focusing on reforms in Pakistan's Police legislative systems.
- Oversaw overall creative process of team.
Head of Copy & Concepts
Interflow Communications
Karachi
06.2011 - 12.2015
- Served as a centralized resource, catering to the needs of various clients, including Reckitt Benckiser, K Electric, Burj Bank, Pepsi Snacks, and USAID
- Managed the copy and concept department while overseeing AV productions and digital art.
Associate Creative Director
IAL Saatchi & Saatchi
Islamabad
12.2009 - 05.2011
- Worked on key projects for Mobilink, launching their CSR platform "KAL KAY LIAY AAJ BADLO" and creating campaigns like "Ab Ad nahee match dekho" during the brand transition into "Jazz - Apna Hay."
Creative Manager Network
ARY Digital Network
Karachi
08.2008 - 12.2009
- Handled promotions for the entire network, encompassing diverse channels such as News, Zauq, QTv, Nick, HBO, Music, and Digital.
Creative Executive
Interflow Communications
Karachi
06.2007 - 08.2008
- Provided creative solutions for various clients, including Ufone, PTCL, NewsOne, and Radio One.
Creative Executive
Orient McCann Erickson
Karachi
12.2006 - 06.2007
- Headed the Unilever cell on an interim basis and launched campaigns for Suzuki Liana.
Education
Bachelors - Communication Design
National College of Arts
Lahore, Pakistan 01.2002 - 05.2006
Skills
Concept Developmentundefined
Timeline
Creative Director
Blitz Advertising Limited
10.2018 - Current
Head of Creatives
Morango Films
01.2016 - 05.2017
Co-Founder Creative Director
AnganTerha Creative Workshop
01.2015 - 10.2018
Head of Copy & Concepts
Interflow Communications
06.2011 - 12.2015
Associate Creative Director
IAL Saatchi & Saatchi
12.2009 - 05.2011
Creative Manager Network
ARY Digital Network
08.2008 - 12.2009
Creative Executive
Interflow Communications
06.2007 - 08.2008
Creative Executive
Orient McCann Erickson
12.2006 - 06.2007
Bachelors - Communication Design
National College of Arts
01.2002 - 05.2006
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