Digital Marketing for B-Love Kandy — A Cricket Team in LPL - Increased brand awareness from scratch: Achieved 50,000 searches on google for B-Love Kandy within 2 months through strategic SEO and targeted content marketing initiatives Social media growth and engagement: Grew the company's social media following by 20,000 followers and achieved a high engagement rate through targeted content and community management Targeted keyword success: Increased targeted keyword volume to an impressive numbers on Facebook Viral content creation: Contributed to viral content that generated millions of views for B-Love Kandy, significantly expanding brand reach Collaborative success: Collaborated effectively with cross-functional teams (design, etc) to ensure seamless campaign execution and achieve marketing goals
Shaina Arif
Copywriter
Sheikh Al Mur Tower, Sheikh Zayed Road, Dubai, UAE
Summary
Please contact via Email or Whatsapp
Data-driven copywriter with 5+ years of experience. Proven track record of increasing brand awareness, website traffic, and conversions through strategic campaigns across SEO, PPC, social media, and content marketing. Passionate about exceeding business goals and fostering long-term client relationships.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
Work History
Copywriter
Innovation Factory
05.2023 - 03.2024
- Responsible for Full Stack Marketing: Brand Profile Management, copywriting, SEO, SMM, Google & Meta Ads, Email Marketing, Influencer Marketing, and Content Creation
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Product content calenders, developed content marketing strategies, and good knowledge of CMS
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Creative Copywriter
Rory Martin
08.2022 - 04.2023
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Optimized website content and images to improve search engine rankings.
Senior Copywriter
Progressive Marketing
02.2020 - 07.2022
- Developed persuasive sales copy that led to higher conversion rates on various platforms.
- Contributed to successful product launches with targeted messaging tailored to specific audience segments.
- Drove positive PR coverage by writing press releases highlighting company achievements and events.
- Mentored junior copywriters, improving their skills and contributing to a more productive work environment.
SEO Content Writer
NAVCOM
03.2019 - 01.2020
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Created and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
Education
Master of Science - Zoology
University of Agriculture, Faisalabad
Faisalabad 07.2017 - 07.2019
Bachelor of Science - Zoology
Government College University, Faisalabad
Faisalabad 07.2017 - 06.2019
Intermediate - Pre-medical
Shiblee Group of Colleges
Faisalabad 05.2012 - 06.2014
Matriculation - Science
BISE Faisalabad
Faisalabad 05.2010 - 04.2012
Skills
Creative mindset
Interests
Certification
Content Marketing Certificate by HubSpot
Reference
Reference accomplished on demand.
Timeline
Copywriter
Innovation Factory
05.2023 - 03.2024
Email Marketing Certified HubSpot
03-2023
Content Marketing Certificate by HubSpot
02-2023
SEO Certification by YOAST
01-2023
Creative Copywriter
Rory Martin
08.2022 - 04.2023
Senior Copywriter
Progressive Marketing
02.2020 - 07.2022
SEO Content Writer
NAVCOM
03.2019 - 01.2020
Master of Science - Zoology
University of Agriculture, Faisalabad
07.2017 - 07.2019
Bachelor of Science - Zoology
Government College University, Faisalabad
07.2017 - 06.2019
Intermediate - Pre-medical
Shiblee Group of Colleges
05.2012 - 06.2014
Matriculation - Science
BISE Faisalabad
05.2010 - 04.2012
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