Summary
Overview
Work History
Education
Skills
Software
Certification
Interests
Timeline
Professional Courses
Place of Birth
Personal Information
Generic
Shahzar Hussain Farooq

Shahzar Hussain Farooq

HR / Marketing Executive
Karachi

Summary

Detail-oriented and dependable professional with a proven track record of managing multiple priorities while maintaining a positive attitude. Strong willingness to embrace additional responsibilities to achieve team objectives and drive success. Committed to fostering collaboration and enhancing productivity in fast-paced environments. Adept at adapting to changing demands, ensuring consistent excellence in goal attainment.

Overview

21
21
years of professional experience
5
5
Certifications
2
2
Languages

Work History

Marketing Director

Innovative Ideas
09.2025 - Current

1. Responsible to handle social media platform to promote Moringa and other related company`s products for customer reach and awareness.

2. Manage online orders and liaison with Leopard courier for smooth shipment delivery

3. Maintaining record of Purchase order, GRN, Sales Tax Invoice and controlling Ledger database for all payments made against each vendor.

4. Visit stores and coordinate with Branch Managers to check and examine the demand and raise Purchase order for products (where necessary).

5. Gauging DHA clubs to buy products from Innovative ideas.

6. Assisting company`s own staff to manage their daily tasks and troubleshoot their issues (where necessary).

7. Engage or Recruit Influencers and Content creators to develop AI generated videos.

8. Develop Insta/ Facebook posts and reels using CANVA and publish them on Meta Business Suite.

9. Manage events to brand and promote the company`s product.

10. Meet with the Store`s owner to devise strategy to sell products.

11. Responsible to upgrade company`s website (where necessary)

12. Visit warehouses to deliver shipments

13. Distribute company`s brochures in new markets for customer awareness to maximize company`s opportunity to achieve its vision.

Business Partner

Sasta Ticket
01.2020 - Current
  • Provide Airline ticketing service as Virtual agent.
  • Reach maximum number of passengers to provide hassle free ticketing service.
  • Devising new strategies for improving ticketing procedures within the organization.
  • Promote and expand Sasta ticket business to stay competitive in the market.

Self Owned Business

Siam Express Thai Restaurant
09.2022 - 08.2025
  • Manage Takeaway, Delivery & Event orders.
  • Implemented effective inventory management systems to minimize waste and control food costs.
  • Assist Management to introduce new dishes upon legitimate demand by the customer.
  • Handled customer inquiries and suggestions courteously and professionally.

Marketing Executive

PAKISTAN INTERNATIONAL AIRLINES
01.2009 - 12.2020
  • Managing Staff Interline travel agreements with IATA member airlines
  • Coordinate with other carriers to establish Multilateral Interline Traffic Agreement (MITA)
  • Liaison within PIA multiple sections regarding Annual Hajj Tariff Bulletins
  • Responsible to file local Pakistan Air travel taxes with IATA TTBS
  • Coordinate with PIA Marketing divisions on Welfare Committee meeting held quarterly.
  • Facilitate Aviation Division/ Ministries & CAA requests for additional flight frequency based on Air Services Agreement.
  • Held position as Joint Secretary of Board of Airline Representatives in Pakistan (BARIP)
  • Handling Employees travel platform and related matters
  • Negotiate Special Prorate Agreements (SPAs) and Code Share Agreements with the airlines industry.

HR Manager

PAKISTAN INTERNATIONAL AIRLINES
01.2005 - 01.2009
  • Developed comprehensive training programs, empowering employees to reach their full potential within the organization
  • Supported business growth by developing talent acquisition strategies that targeted top industry professionals
  • Organized and led staff orientation programs and training to promote collaboration
  • Guided leaders and employees on company policies, programs, benefits and salary administration
  • Streamlined HR processes for increased efficiency with the use of HRIS systems
  • Facilitated onboarding sessions and on-the-job training for new hires, bolstering employee job position knowledge and skillset

Education

MBA - Human Resources

Preston University
Karachi
04.2001 -

Bachelor of Business Administration - Marketing

Karachi University
Karachi
05.2006

Skills

Effective communication

Software

MYID Travel

Certification

Passenger Handling- PIA

Interests

Travelling

Playing Cricket

Playing Video Games

Timeline

Marketing Director

Innovative Ideas
09.2025 - Current

Self Owned Business

Siam Express Thai Restaurant
09.2022 - 08.2025

Business Partner

Sasta Ticket
01.2020 - Current

Middle Management Course- PIA

05-2017

IATA & Tariff Advance- PIA

06-2013

Revenue Management- PIA

05-2011

IATA & Tariff Affairs- PIA

01-2010

Passenger Handling- PIA

06-2009

Marketing Executive

PAKISTAN INTERNATIONAL AIRLINES
01.2009 - 12.2020

HR Manager

PAKISTAN INTERNATIONAL AIRLINES
01.2005 - 01.2009

MBA - Human Resources

Preston University
04.2001 -

Bachelor of Business Administration - Marketing

Karachi University

Professional Courses

  • IATA Tariff & Ticketing (Beginners, Intermediate & Advance)
  • Revenue Management [Orientation]
  • Basic Passenger Handling
  • SABRE/ HITIT Reservation
  • Digital Marketing

Place of Birth

Karachi

Personal Information

  • Date of Birth: 03/16/1981
  • Gender: Male
  • Nationality: Pakistani
  • Marital Status: Married
Shahzar Hussain FarooqHR / Marketing Executive