Shahzad Sadiq
Modern Trade Manager
Summary
Accomplished strategic sales leader with 13+ years of experience in FMCG and non-FMCG sectors. Currently excelling as Modern Trade Manager at Deluxe Footwear, overseeing national sales, key account management, and trade execution initiatives. Known for achieving double-digit growth through innovative trade promotions, credit cycle optimization, and strategic market planning. Skilled in fostering strong relationships with major retail chains like Metro and Carrefour, while effectively leading large teams of 45+ professionals to success. Previous leadership roles at Pepsi, Gourmet Food & Beverages, and Metro Cash & Carry have resulted in up to 20% YoY growth by implementing strategic trade initiatives and building high-performing teams across various sales channels including Key Accounts, General Trade, Modern Trade, Wholesale, and ECommerce. Expertise in strategic planning, negotiation, and developing scalable sales structures for long-term business growth.
Overview
13
13
years of professional experience
2025
2025
years of post-secondary education
Work History
Modern Trade Manager
Deluxe Footwear
12.2024 - Current
- Develop and manage relationships with key accounts (e.g., Metro, Carrefour) to achieve sales targets and drive business growth.
- Plan and execute trade promotions to increase sales and market share.
- Monitor credit days to ensure timely payments and optimize cash flow.
- Maintain and analyze profit and loss reports to track financial performance and identify improvement areas.
- Lead and train the sales team to enhance productivity and meet KPIs.
- Conduct market analysis to stay ahead of trends and competitors.
- Ensure stock availability by coordinating with supply chain and merchandising teams.
- Build long-term customer partnerships through effective negotiation and issue resolution.
Territory Sales Manager Delivery Solution
Metro Cash & Carry
05.2022 - 12.2024
- Leading a Team of 16 DSF's (Order booker)
- Increased the volume of Assigned Territory from 120 million to 185 million Per Month since joined the METRO
- Primary and Secondary sales growth with coordination of Offer management and suppliers and store management.
- Cost analyses to maximize profitability.
- Productivity and LPC YTD Growth
- New Supplier inductions.
- Responsible to make Sales Plans on Weekly basis and to ensure achievement's vs time gone.
- Responsible to Active New Customers and Engagement of old Customers.
- Responsible to prepare reports on Market Intelligence.
Territory Sales Officer
Gourmet Beverage
07.2013 - 11.2016
- Handling a Team of 12 DSF's & 2 Distributors
- Built a team of 15 people
- Responsible for a Territory of 2200 customers (Outlets)
- Contributing in Business with Avg. Monthly sales of 23 million with Annual gross sale of 276 million.
- Responsible to make Sales Plans on Weekly basis and to ensure achievement's vs time gone.
- Responsible to Active New Customers and Engagement of old Customers.
- Responsible to prepare reports on Market Intelligence.
- Responsible to Achieve Segment & Pack wise Targets.
- Responsible to Engage New customers in Business.
Pre-Sell Officer
PepsiCo Riaz Bottler
01.2012 - 07.2013
- Handled 110 Direct Beverage selling customers, including 8 Key Accounts.
- Achieved Best in Class KPI's (Call Completion, Strike rate and Avg. SKU Per Bill)
- Achieved 100% Sales Volume Target throughout in Pepsi Career.
- Won Consecutively 08 Months in a year, The award of Best PSR of the Month.
- Always delivered Pack wise and Segment wise targets.
- Achieve highest growth of 68% in Non-Carbonated Beverages. (Sting Slice & Aquafina)
- Hold a high grip on Customer through Strong Footwork and Relationship building.
- Converted High Volume and high Image Accounts from Coke to Pepsi Exclusive and retain Old Customers.
Education
MSC - Marketing
NCBA&E
B.COM - undefined
Punjab University
I.COM - undefined
Lahore board
METRIC - undefined
Lahore board
Skills
Sales team management
Territory Management
New Account Development
Selling Skills
Relationship Building
Target Oriented
Retail Management
Coaching skills
Strong Leadership Skills
Market Intelligence Skills
Active Listening
Objection-Handling
Curiosity
Judgment
Collaboration
Presentation
Complex Negotiations
Problem solving
Excellent Communication Skills
Personal Information
- Age: 33
- Date of Birth: 09/08/92
- Nationality: Pakistan
Timeline
Modern Trade Manager
Deluxe Footwear
12.2024 - Current
Territory Sales Manager Delivery Solution
Metro Cash & Carry
05.2022 - 12.2024
Territory Sales Officer
Gourmet Beverage
07.2013 - 11.2016
Pre-Sell Officer
PepsiCo Riaz Bottler
01.2012 - 07.2013
B.COM - undefined
Punjab University
I.COM - undefined
Lahore board
METRIC - undefined
Lahore board
MSC - Marketing
NCBA&E